infographic: canadian fundraising operations: facts, figures & insights

Download Infographic: Canadian Fundraising Operations: Facts, Figures & Insights

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1. WOULD DEFINITELY OR PROBABLY RENEW THEIR GIVING. 67% WOULD MAKE A LARGER GIFT. 52% WOULD CONTINUE TO GIVE INDEFINITELY ASSUMING THEY RECEIVED THESE CONSIDERATIONS EACH TIME THEY GAVE. What would donors do if the nonprofit acknowledged their first gift promptly, in a meaningful way, and reported their progress in measurable terms before asking for another gift? 67% SOURCE: PENELOPE BURK, THE BURK DONOR SURVEY, 2014 There are many similar [fundraising] events making it more cluttered. Steve Merker, Vice President of Business Development, The Princess Margaret Cancer Foundation $531 #2 44% VOLUNTEERED THEIR TIME FUNDRAISING OPERATIONS: FACTS, FIGURES & INSIGHTS CANADA THE FUNDRAISING LANDSCAPE IS GETTING CROWDED CANADIANS ARE LEADERS IN GENEROSITY FUNDRAISERS STRUGGLE WITH MANAGING DATA AND KEEPING UP WITH TECHNOLOGICAL ADVANCES SAY THEY ARE APPROACHED FAR TOO MUCH 26% 60% 75% 57% SAY A LITTLE TOO MUCH 29% SAY JUST THE RIGHT AMOUNT 38% ARE DONORS HAPPY WITH THE VOLUME OF CONTACT? DIRECT MAIL STILL ROCKS IMPROVING OPERATIONAL EFFICIENCY IS A CONSTANT AND CHALLENGING GOAL 75% 50% 75% OF DONORS SAY THEY ARE MORE LIKELY THAN THEY WERE FIVE YEARS AGO TO STOP GIVING OR REDUCE SUPPORT TO ORGANIZATIONS WHOSE COST OF FUNDRAISING IS TOO HIGH. GENERATIONAL AND OTHER DIFFERENCES AMONG DONORS REQUIRE DIFFERENT APPROACHES 60% believe that responsible and trustworthy decisions are made by nonprofits. 75% are confident in the nonprofit sector overall. 57% agree that charities in Canada are well-managed. MILLENNIALS 60%DONATE AVERAGEOF $481 82% MATURES 70% BABY BOOMERS 65% GEN XERS 58% MILLENNIALS DIFFERENCES AMONG GROUPS DONATING MONEY TO CHARITIES OF DONORS SAY PERSONALIZATION OF THANK-YOU IS MORE IMPORTANT THAN SPEED THANK YOU RETENTION IS A STRUGGLE FOR FUNDRAISERS IN A HIGH-SPEED WORLD, DONT KEEP DONORS WAITING BLOGS AND SOCIAL MEDIA: WHERE YOUR STORY IS SPREAD 96% CHARITABLE CAUSES EACH YEAR FACEBOOK TWITTER YOUTUBE LINKEDIN INSTAGRAM 76% 46% 32% 20% 96% 62% OF NONPROFIT COMMUNICATORS LIST SOCIAL MEDIA AMONG THEIR TOP 4 COMMUNICATIONS TOOLS 55% OF THOSE WHO ENGAGE WITH CAUSES VIA SOCIAL MEDIA ARE MOTIVATED TO TAKE FURTHER ACTION SOCIALMEDIA SOURCE: STATISTICS CANADA SOURCE: IMAGINE CANADA SOURCE: IMAGINE CANADA SOURCE: ASSOCIATION OF FUNDRAISING PROFESSIONALS SOURCE: THE WORLD GIVING INDEX SOURCE: ASSOCIATION OF FUNDRAISING PROFESSIONALS, 2013 FUNDRAISING EFFECTIVENESS SURVEY REPORT SOURCE: ASSOCIATION OF FUNDRAISING PROFESSIONALS SURVEY, WHAT CANADIAN DONORS WANT SOURCE: PENELOPE BURK, THE BURK DONOR SURVEY, 2014 SOURCE: HAPPIFY SOURCE: DONOR VOICE, THE SEVEN KEY DRIVERS OF DONOR COMMITMENT IDEA BANK SOURCE: HARRIS POLL, 2014 SOURCE: NONPROFIT COMMUNICATIONS TRENDS, 2015 REPORT SOURCE: WAGGENER EDSTROM SOURCE: NONPROFIT COMMUNICATIONS TRENDS, 2015 REPORT in the world 170,000+ 85,000+ 72% Donations HOW CANADIANS DIVIDE THEIR DONATIONS SHARING THE LOVE 49% 35% 16% ORGA NIZATIONSTHATSUPPORTTHELOCALCOM M U NITY NATION A L CHARITIES INTERNATIONA L GROUPS ANNUAL AVERAGE OF DONATIONS PER DONOR NUMBER OF NONPROFIT ORGANIZATIONS IN CANADA NUMBER OF GOVERNMENT-REGISTERED CHARITIES 16% of Canadian donors support more than six organizations 65% donate to between two and five organizations 19% of Canadian donors support a single charity 16% 19%65% I have at least seven databases that I have to work with, and that is really the time-consuming challenge. John Andresen, Director of Annual Giving, Alzheimer Society of Canada How much money to invest in having the operation up to speed with new technology, and trying to integrate everything, is the biggest challenge. Daniella Sretenovic, Associate Director of Individual Gifts, March of Dimes Canada IN A STUDY OF 200 NONPROFITS 30% 80% 25% 20% 20% 80% acknowledge inefficiencies such as time-consuming methods and isolated data sets. 30% still rely on spreadsheets or other documents to manage donors. 25% of those using a CRM* system have problems linking to other systems. 20% say outdated and inefficient donor tracking and engagement methods are big pain points. 20% classify their donor management processes as "highly efficient." SOURCE: GUIDESTAR, TRUSTING TECHNOLOGY TO OVERCOME MANAGEMENT CHALLENGES IN YOUR NONPROFIT Theres nothing else like the mail to tell your story. Patricia Vidov, Director of Operations, Operation Smile Canada Direct mail is certainly one of our largest acquisition channels; at least its our most viable. Ericka Tovey, Director of Donor Marketing and Relations, Canadian Diabetes Association36%OF NONPROFITS WILL SEND DIRECT MAIL APPEALS AT LEAST QUARTERLY 32%OF ONLINE DONORS RENEW THEIR GIVING OFFLINE SOURCE: NONPROFIT COMMUNICATIONS TRENDS REPORT SOURCE: DONORCENTRICS INTERNET AND MULTICHANNEL GIVING REPORT Peoples expectations are huge when it comes to what youre doing operationally. Mary Lynne Stewart, National Director of Fund Development and Communications, March of Dimes Canada We send out surveys and we try to get their stories, engage them more, so theres this really personal touch. ... Its a challenge, doing everything with everybody in different channels. Daniella Sretenovic, Associate Director of Individual Gifts, March of Dimes Canada One of our biggest challenges is the speediness of getting the donations into our system, to be able to effectively receipt. Ericka Tovey, Director of Donor Marketing and Relations, Canadian Diabetes Association We have the tools in place to do donations processing at any frequency. Speed ends up being a balance between the cost of faster execution and the desired turnaround time. Patrick Durbano, Director of Business Development, CDS Global 30% A PROMPT THANK-YOU OF DONORS WANT SOURCE: DONOR VOICE, THE SEVEN KEY DRIVERS OF DONOR COMMITMENT IDEA BANK Our challenge with online donors is retention. Our second-gift rate with direct mail is about 30 percent. With online, its less than 4 percent. Ericka Tovey, Director of Donor Marketing and Relations, Canadian Diabetes Association 27.3% NONPROFIT INDUSTRYS OVERALL RETENTION RATE OF FIRST-YEAR DONORS Social media is a really good channel. I think it needs to be integrated, and thats what we try to do, but its another chance to tell your story. Mary Lynne Stewart, National Director of Fund Development and Communications, March of Dimes Canada Blogs from volunteers, blogs from students who go on missions and the donor stories thats like gold, because it can make a potential donor feel like theyre really connected to what we do. Patricia Vidov, Director of Operations, Operation Smile Canada TOP SOCIAL MEDIA NONPROFIT COMMUNICATIONS PROFESSIONALS LIST THESE AMONG THEIR FAVORITE THREE In this dynamic fundraising era, fundraising operations professionals must be ready for change and stay on top of trends in the donor landscape. Follow the conversation of our panel of professionals in the CDS Global white paper, Fundraising Operations: Making Every Dollar Count, and see how top nonprofit executives are structuring their operations for fundraising success. visit us at www.cdsglobal.ca/nonprofits 70%OF CANADIANS DONATE TO NONPROFITS EACH YEAR Several nonprofit executives gathered for a lively discussion about challenges, best practices and efficiencies in fundraising operations. Here are some visual highlights of their conversation from our report, Fundraising Operations: Making Every Dollar Count. IN A SURVEY OF CANADIAN DONORS TOP COMMUNICATIONS PRIORITIES FOR NONPROFITS ACQUISITION 53% RANK IT IN TOP 3 GOALS #1 RETENTION 30% RANK IT IN TOP 3 GOALS #4 RETENTION 53% RANK IT IN TOP 3 GOALS #2 ACQUISITION 50% RANK IT IN TOP 3 GOALS #4 20152014 SOURCE: NONPROFIT COMMUNICATIONS TRENDS, 2015 REPORT RETENTION HAS OVERTAKEN ACQUISITION AS A TOP PRIORITY FOR NONPROFIT FUNDRAISERS *Customer Relationship Management SOURCE: THE WORLD GIVING INDEX SOURCE: ASSOCIATION OF FUNDRAISING PROFESSIONALS SURVEY, WHAT CANADIAN DONORS WANT We have donors who are 75 years old, and they have a certain expectation about turnaround time. ... We also have younger generations who go online and expect a different type of communication. Daniella Sretenovic, Associate Director of Individual Gifts, March of Dimes Canada SOURCE: TARGET ANALYTICS, REACTIVATING LAPSED DONORS

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