Loans are loaned titles through Bibliotheek.nl. Based on weighted average of the suggested retail price for e-booksand the weighted average gross price of physical books per year. Based on sales over the past 12 months.Analysis of the top-25 loans (sales and loans), consisting of titles notolder than 1.5 years.LLong tail is the sum of the transactions of the less popular titles.Source: GfK (December 2015).

1.2.

3.4.

5.6.

GGrowth and/or shrink percentages are based on gures from the previousinfographic (January 2016), unless indicated otherwise.

April 2016This infographic is compiled from data from CB and GfK. Misprints reserved. No part of this publicationmay be reproduced without permission from CB.

CB has a central position in the distribution of e-books in The Netherlands andBelgium. CB takes care of distribution and invoices of e-books to all e-booksellers.

10,600,000smartphoneowners

8,600,000tabletowners

1,600,000e-readers

Retailers are webshops and ecosystems that sell e-books, and the library which lends out e-books.

190

retailers

6%335

publishers

3%43,642

titles

devices6publishers and retailers

non-ction (400 + 600)travel (500)educational (000 + 100 + 900)

literary ction (300)management (800)human development (700)children’s books (200)

80%

3%5%

5%

5%

39%

3%

7%

22%

18%

5%

6%

digital

physi cal

breakdown of genres3

PDFePub 3ePub 2

87%

2.6%

10.4%

le formats

of the titles in the Bestseller 60are available as e-book as well

92%

e-book versus paper

supply

Loans have little or nonegative inuence on sales

A top-25 loaned book is onaverage 3 years old, a top-25sold book more than 1 year

In numbers, the top-100sales is sales is twice as big as the top-100 loans

For both sales and loans the large numbers comefrom the long tail5

loanssales

230

ratio loans/sales4

average top-25 title (sales)

180

lifecycle of a bestseller

72.4%physical

27.6%digital

share of e-books inonline book sales3

94.1%physical

5.9%digital

share of e-books intotal book sales3

2016201520142013201220112010

100

75

50

25

0

83.6%

72.7%68.8% 69.3%

64.4%57.0% 54.6%

average suggested retailprice of e-books2

loanssales

2016201520142013201220112010

800,000

600,000

400,000

200,000

0

sales1quarterly

salesthe development of e-books in the Dutch language area (Q1 2016)

e-book barometerpowered by cb.nl/analytics