Influencer Outreach

the evolution of influence

retailers vs. wholesalers

3 Types of users

followers

follow.

click a button

fans

cheer.

share your story

comment on your work

move.

I n f l u e n c e r s

Find your Influencers

Look in your Current community

Who Retweets & Mentions you?

make a twitter list

Analyze their community does the community represent those who would be interested in your micro story

Twitter search: hunger

Send out a Survey or poll survey monkey or twitpoll

Make A Meaningful Connection

Before you ask for anything

Jeff picked up the phone

Jennifer McKinney

Mother of 5

Lives in Minnesota

Occupation: Mommy Blogger

Value as an End User: $50 max per month

Value as a Retailer: 250,000 readers per month

Case Study

5,250 interactions on

facebook Over 1,200

tweets about the project

12 real time qik videos

41 videos uploaded

over 5,000 pictures uploaded

1.2 million impressions

Power of a phone call

rethink influence

Every project should start with this question …

“which influencer can we team up with?”

What about you?