hudson canola oil - influencer outreach example

Drizzlin Media For (Client Name)


A Canola Oil Brand Of The Dalmia Continental Group

Hudson Canola Oil


Facebook Page - Hudson Canola Oil

•Our first social platform for Hudson Canola fans and users.

•Recipes and dietary advice is actively talked about. •Contests and promotions are also hosted and well-

received.


Facebook Contest - Hudson Canola Oil

•Contest was launched in November 2013.

•Received over 50 home cooked dish submissions with minimum incentives.

•Added over 200 new fans to the page.

Fan’s feedback


Facebook Content - Hudson Canola Oil

• Illustrated recipes for local dishes that appeal to the masses

• Several recipes are first tried by our team • Frequent interactions with Brand loyalists.


Blog - Hudson Canola Oil

ABOUT THE BLOG • Started in September 2013. • Original content around Interesting

recipes, food and nutrition advice is created daily.

http://www.hudsoncanola.com/blog


Hudson Canola OilBlogger Outreach Case Study


• Promote brand and product awareness leading to brand credibility

• Grow brand and product visibility on Search Engines • Generate insights from influencers to build a better

communication campaign • Finally, build an online brand community through

these influencers

Snapshot of Blogger Program

Objectives


• Over 500 bloggers reached

• 34% participation rate in product sampling!

• 43% of first 30 search results have campaign generated entries!

• 30% direct reviews generated !

• High quality product feedback on public platforms!

• Engagement created through blogger hosted contests!

• Estimated 30,000 unique views* on product reviews

Sample reviewAs of December 2013

Snapshot of Blogger Program

Outcomes


Snapshot of Blogger Reviews


3 Blogger reviews on the first page of

Google

Google Search Results


Blogger feedback

Cooking Experience: “Think you can

make out the advantages of the oil on a longer run. I use extra virgin olive oil

for my salads, bruschetta, pasta etc...wasnt too sure if I could put Canola oil in there! since the oil isnt cooked!... but for north Indian and south Indian dishes, I did use canola oil and had no complaints. So yes, I need to read about

Canola oil a little more! I plan to try few recipes you sent as soon as my foot is

out of the cast :”))

Television Advertisement: “I have not

seen any ads in the T.V yet about the brand and I'm sure it will

take the product to new heights and also make it available in all

the big super markets like Reliance Fresh, Nilgiris,

More Etc., “

Product Quality: “The oil was good, however I felt it had a

strong smell compared to other oils. I got used to the smell but initially it gave a faint mustard oil kind of smell

that was too strong for some recipes “

On Pricing : “Yeah, I guess

price should be kept low so even middle class people

can afford in their daily cooking.


To know more about us, please visit our: !

Website: http://www.drizzlin.com Facebook page: http://www.facebook.com/drizzlin

Services Video: http://www.youtube.com/watch?v=1rGkodeEVeo Case studies: http://drizzlin.com/credentials.pdf

Thank You!

hudson canola oil - influencer outreach example

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