link attraction & strategic influencer outreach - startfest 2015

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Page 1: Link Attraction & Strategic Influencer Outreach - StartFEST 2015
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Who is this dude?

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• I’m Greg• Also known as “Shuey”• Co-founded Stryde• Husband of one, father of two… and a dog• Master fort builder

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LINK ATTRACTION

STRATEGIC INFLUENCER OUTREACH

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WHY?

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Backlinks Fuel

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Backlinks Fuel

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LINK ATTRACTION STRATEGIES

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RESOURCES THAT GET “SHARED”

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RESOURCE

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But…

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Building Better Resources• Nelson James – Driving

Brand Awareness & Revenue With Long Form Content

• Owen Fuller– Data Driven Content

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Building Better Resources• Know they audience!• How do they like to consume

content?

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Building Better Resources• Start searching like a prospect• Look at content that’s ranking• Blog Posts?• Articles?• Videos?• Reviews?• News?

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Building Better Resources• Create Original Content• Take A Different Angle• Create Strong Headlines• Make Content Actionable• Provide Answers/Solutions To

Problems

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Building Better Resources• Accurately Source Information• Create Engagement• Include Beautiful Imagery• Include Video• Continually Update

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Types of Content• VIDEO!!!!!• Infographics/Micrographics• Quizzes/Polls• eBooks/Guides• White Papers

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Types of Content• Expert Posts• List Posts• Opinion Posts• Review Posts• Co-created Posts

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INFLUENCER OUTREACH

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WHAT IS AN INFLUENCER???

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“COOL KIDS”

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BLOGGER

JOURNALIST

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Types of Influencers• Bloggers• Journalists• Facebookers• Pinners• Instagrammers• Email List Owners• Subscription Site Owners

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GUESS WHAT???

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EW!

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Influencers are getting smarter/more picky with their sponsorships

Sponsorships need to feel more organic in fear of losing their credibility

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WHAT NOW?

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HOW TO DO IT

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LEARN TO NETWORK

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Build a real, meaningful relationship with that person.

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Give before taking.

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Be a pollinator, not a parasite.

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WHEN IT’S TIME

TO GO FOR THE KILL

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When Asking…• Be Concise• Be Relevant• Be Respectful• Be Passionate• Be Grateful

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In Closing• Build Killer Resources• Be A Human

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