industry perspective on hmd preparedness: why invest now? · why invest now? •long-term business...

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Charles Ahlem Charles Ahlem Ranches Founding Owner Hilmar Cheese Company Industry Perspective on HMD Preparedness: Why Invest Now?

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Page 1: Industry Perspective on HMD Preparedness: Why Invest Now? · Why Invest Now? •Long-term business implications –Impact on milk supply –Consumer confidence •Prepared for HMD,

Charles Ahlem Charles Ahlem Ranches

Founding Owner Hilmar Cheese Company

Industry Perspective on

HMD Preparedness: Why Invest Now?

Page 2: Industry Perspective on HMD Preparedness: Why Invest Now? · Why Invest Now? •Long-term business implications –Impact on milk supply –Consumer confidence •Prepared for HMD,
Page 3: Industry Perspective on HMD Preparedness: Why Invest Now? · Why Invest Now? •Long-term business implications –Impact on milk supply –Consumer confidence •Prepared for HMD,
Page 4: Industry Perspective on HMD Preparedness: Why Invest Now? · Why Invest Now? •Long-term business implications –Impact on milk supply –Consumer confidence •Prepared for HMD,

Who is Hilmar Cheese Company?

Page 5: Industry Perspective on HMD Preparedness: Why Invest Now? · Why Invest Now? •Long-term business implications –Impact on milk supply –Consumer confidence •Prepared for HMD,

Hilmar

Two Production Facilities

Chicago

Dallas

Dalhart

Los Angeles

Washington DC

New York City

San Francisco

Seattle

Denver

Atlanta

Miami

Houston

Hilmar

Page 6: Industry Perspective on HMD Preparedness: Why Invest Now? · Why Invest Now? •Long-term business implications –Impact on milk supply –Consumer confidence •Prepared for HMD,

Processing Facilities

Hilmar, California • 3 cheese plants • 2 protein plants • 2 lactose plants • Water Recycled

Dalhart, Texas • 2 cheese plants • 2 protein plants • 1 permeate plant • Water Recycled

Page 7: Industry Perspective on HMD Preparedness: Why Invest Now? · Why Invest Now? •Long-term business implications –Impact on milk supply –Consumer confidence •Prepared for HMD,

• 240 family farms

• 57% High Solids Jersey &

Mixed-Breed Jersey milk

Milk Supply

Page 8: Industry Perspective on HMD Preparedness: Why Invest Now? · Why Invest Now? •Long-term business implications –Impact on milk supply –Consumer confidence •Prepared for HMD,

What do we make?

Page 9: Industry Perspective on HMD Preparedness: Why Invest Now? · Why Invest Now? •Long-term business implications –Impact on milk supply –Consumer confidence •Prepared for HMD,

Cheese Production

640 lb. (300 Kg) Blocks -

Domestic

42 lb (20 Kg) Blocks –

Domestic & Export

Page 10: Industry Perspective on HMD Preparedness: Why Invest Now? · Why Invest Now? •Long-term business implications –Impact on milk supply –Consumer confidence •Prepared for HMD,

Uses of Whey Protein

Protein Bars Beverages

Yogurt

Supplements

Page 11: Industry Perspective on HMD Preparedness: Why Invest Now? · Why Invest Now? •Long-term business implications –Impact on milk supply –Consumer confidence •Prepared for HMD,

Uses of Lactose

Infant Formula &

Milk Powders

Food, Spices &

Confectionery

Page 12: Industry Perspective on HMD Preparedness: Why Invest Now? · Why Invest Now? •Long-term business implications –Impact on milk supply –Consumer confidence •Prepared for HMD,

PROTEIN

40–50%

LACTOSE

+95%

Global Reach

Page 13: Industry Perspective on HMD Preparedness: Why Invest Now? · Why Invest Now? •Long-term business implications –Impact on milk supply –Consumer confidence •Prepared for HMD,

HOOF & Mouth Disease • “Foot and mouth” confused with human

“hand, foot and mouth”

• Only affects cloven-hoof animals

• Industry must change the name

– Reduce public confusion between diseases

– Focus that it is an animal only disease

– Name tells consumers “I won’t get it, I don’t have a hoof

Page 14: Industry Perspective on HMD Preparedness: Why Invest Now? · Why Invest Now? •Long-term business implications –Impact on milk supply –Consumer confidence •Prepared for HMD,

Charles Ahlem Ranch

• Policy on our farms, chain of command

• Site security – limited access

• Capacity to handle milk on the dairies

• Emergency protocol - ability to contact all employees at home or at work

• All animals electronically identified

• Would like to know if county would allow roads to be controlled in emergency

Page 15: Industry Perspective on HMD Preparedness: Why Invest Now? · Why Invest Now? •Long-term business implications –Impact on milk supply –Consumer confidence •Prepared for HMD,

HMD Risk and Strategy

• Less likely to happen, major impact when it happens

• Focused Strategy

– On-farm containment

– Producer awareness

– Producer actions

– Hauler actions

Page 16: Industry Perspective on HMD Preparedness: Why Invest Now? · Why Invest Now? •Long-term business implications –Impact on milk supply –Consumer confidence •Prepared for HMD,

HMD Preparedness Actions

• Communication System to immediately contact all producers and employees (One Call Now) – web based, sends VM, text and email. Tested annually, other uses.

• Biosecurity pre-planning so milk movement will more likely be permitted, other uses.

• HMD risk communication workshops, other uses

• Support for bulk tank sampling studies

• Developing a focused plan to work with haulers

• Involved in state, federal, and university Secure Milk Supply project – volunteered as pilot facility to write plan.

Page 17: Industry Perspective on HMD Preparedness: Why Invest Now? · Why Invest Now? •Long-term business implications –Impact on milk supply –Consumer confidence •Prepared for HMD,

Why Invest Now?

• Long-term business implications

– Impact on milk supply

– Consumer confidence

• Prepared for HMD, means we are ready for anything

We must be ready to quickly contain and educate consumers.

Page 18: Industry Perspective on HMD Preparedness: Why Invest Now? · Why Invest Now? •Long-term business implications –Impact on milk supply –Consumer confidence •Prepared for HMD,

What does industry expect from government?

• Strong communication between agencies and industry

• Government to quickly conduct testing

• Timely actions

• Government to grant companies with a Secure Milk Supply Plan access to move milk before others

Page 19: Industry Perspective on HMD Preparedness: Why Invest Now? · Why Invest Now? •Long-term business implications –Impact on milk supply –Consumer confidence •Prepared for HMD,

HMD Vaccination

• Safety aspects clarified

• Public concern

• Export access

• Unified messages

Page 20: Industry Perspective on HMD Preparedness: Why Invest Now? · Why Invest Now? •Long-term business implications –Impact on milk supply –Consumer confidence •Prepared for HMD,

We must all work together