INDONESIA e-COMMERCEGoes To

MOBILE COMMERCE

I N D O N E S I A E - C O M M E R C E 2 0 1 6

Afraid of Fraud

is number 1 issue (34.6%)

in online shopping

in Indonesia*)

( source: APJII, 2012 )

*) until now

Source: id.cert & Central Bank

Source: We Are Social

1 . P e r s o n a l S h o p p e r

2 . O m n i C h a n n e l

3 . M o b i l e C o m m e r c e

Kun Arief Cahyantoro

National Cyber Desk

Kun Arief Cahyantoro

National Cyber Desk

Kun Arief Cahyantoro

National Cyber Desk

Kun Arief Cahyantoro

National Cyber Desk

Kun Arief Cahyantoro

National Cyber Desk

I N D O N E S I A D I G I T A L T R E N D 2 0 1 6

In less than two years, a smartphone could

be your only computer( source: www.wired.com, 2015 )

Number of Indonesia mobile phone exceed

population since October 2012( source: We Are Social, 2012 )

Source: We Are Social, Nielsen, Mastel

Kun Arief Cahyantoro

National Cyber Desk

Kun Arief Cahyantoro

National Cyber Desk

C O N S U M E R B E H A V I O U R ( S m a r t p h o n e & A p p s )

The productive age population carries two things, namely

reliable workforce and strong consumers. Strong consumers

make the economy grow. So, they act as investment booster

as well as consumption sources( source: Minister of Finance, 2013 )

Consumer Behavior ( Productive Age )

1. More powerful smartphone ( processor, memory,

screen, camera, etc. )

2. More convenience and secure apps

3. Price independent

G P D I n c r e a s e d

Kun Arief Cahyantoro

National Cyber Desk

Kun Arief Cahyantoro

National Cyber Desk

B U S I N E S S G R O W T H I M P A C T O N E - C O M M E R C E

Potential transaction value / market value of online business (e-commerce) is predicted at

US$ 20 billion to US$ 28 billion in 2016

P R O V I D E R I N F R A S T R U C T U R E R E A D I N E S S

3) Providers must ready to support logistics from online shopping

1) Providers must concern on information

resilience to secure customer right on data

privacy seal ( data distribution rights & data

revoke rights )

2) Providers must support end-to-end

certificate authority to secure transaction

against fraud and to make reliable

transaction with financial institution