@teguhtriguna

DIGITAL BACKGROUND - Asia Landscape

Source: Nielsen. Changing Asian Media Landscape Report

Now Indonesian people are searching before purchasing, as 62% Indonesian Digital Buyers claim to view online product reviews for purchase decisions.

THE ASIAN DIGITAL PURCHASING BEHAVIOR

The% of Asian Digital Buyers who search online product review for purchase decision

@teguhtriguna

DIGITAL BACKGROUND - Case Studies in Indonesia

Amazon and Lazada among the Top Retailers in SEA. Local Players doing well in Vietnam.

Unique Visitors (000) Top 5 Retail Sites per Country

Source: ComScore, 2013 @teguhtriguna

Amazon (Top #2) vs Lazada (Top #3) Indonesian Unique Visitors (000)

Localized Players doing well in Indonesia, in terms of directing traffic to retail sites

DIGITAL BACKGROUND - Case Studies in Indonesia

Click!

Ads banner

Lazada Amazon

2012

2013

Indonesian users are attracted and interested to click any Retailer Ads to visit the online products offering.

295 235

684

1,260

Comparison On International an Local Retailers in Indonesia

Source: ComScore, 2013 @teguhtriguna

In 2014, there will be 5.9 Million digital buyers, or equal to only 9% of internet users.

Digital Buyers in Indonesia

% of Internet Users

In millions

Source : eMarketer, January 2013

2012 2013 2014 2015

3.1

4.6

5.9

7.4

6.7% 8%

9%

10%

Digital Marketers should maximize this opportunities

DIGITAL OPPORTUNITY

@teguhtriguna

DIGITAL OPPORTUNITY

@teguhtriguna

8% of smartphone users are using their device to purchase online, and they download at least 1 mobile apps in a month. It means, it is predicted there are 4.5 M digital buyers from smartphone users in 2014.

2012 2013 2014 2015

23.8

38.5

57.7

71.6

Indonesia Smartphone Users

Nowdays, Smartphone Users are growing as well. Do they purchase by online?

Source : eMarketer, January 2013

DIGITAL OPPORTUNITY

@teguhtriguna

But then, What are Indonesian buying on digital platform?

DIGITAL INSIGHTS

@teguhtriguna

But then, What are Indonesian buying on digital platform?

Male and Female have their own preferences in order to purchase product through online media. And Digital platform is able to offer personalized purchasing experiences.

Source : APJII, Prodi Internet Indonesia, 2013

DIGITAL INSIGHTS

@teguhtriguna

Source : APJII, Prodi Internet Indonesia, 2013

Along with their online purchasing behavior, Indonesian people needs more to be convinced on their user journey. Why? due to THE COMPLEXITY OF RETAILING SITES.

DIGITAL INSIGHTS

@teguhtriguna

DIGITAL INSIGHTS INDONESIAN USERS – WHY NOT TO BUY ONLINE

People needs to have accessible user experiences, to overcome their boundaries.

Source : APJII, Prodi Internet Indonesia, 2013

THE COMPLEXITY OF RETAILING SITES

@teguhtriguna

INSIGHT KEYPOINTS

@teguhtriguna

Indonesian people are attracted to click any ads to

retailers sites, but then engagement loyalty is matter.

The thing is: How to engage people to do online

buying. Create a personalized experiences to

convince them in online shopping.

INSIGHT KEYPOINTS

@teguhtriguna

People had many boundaries when they

are purchasing online; fear of fraud, items

can’t be seen directly, not practical, etc.

Then, It needs to have more accessible

user experiences (includes: brand-

appropriate site design and well-

structured navigation), so that they are

able to overcome their boundaries in

online shopping

INSIGHT KEYPOINTS

@teguhtriguna

Smartphone users are growing well, and they do

purchasing online as well. Beside that, they also

attracted to download at least one new mobile

application in a month. Then nowdays, mobile-

accessible services is matter for Indonesian

smartphone users, it might be utilized to create their

purchasing behavior .

INSIGHT KEYPOINTS

@teguhtriguna

Again. Loyalty is matter to stay competitive

with other retailer sites, optimize the Customer

Relationship Management is important to

engage with their preferences and purchasing

taste.

INSIGHT KEYPOINTS

@teguhtriguna

INSIGHT KEYPOINTS

@teguhtriguna – 2014