india water purifiers market forecast and opportunities, 2020

M a r k e t I n t e l l i g e n c e . C o n s u l t i n g

India Water Purif iers MarketForecast & Opportunities , 2020

I n d u s t r y B r i e f

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India Water Purifiers Market to Grow at Over 21% through 2020

Deteriorating water quality, rising health awareness and growing adoption of diverse waterpurification technologies to drive India water purifiers market

According to recently published TechSci Research report, “India Water Purifiers MarketForecast & Opportunities, 2020”, water purifiers market in India is projected to grow at aCAGR of more than 21% during 2015-20. Underground water in India contains high quantity ofdissolved solids and various bacteria and viruses, which render the water unfit for drinking, thussteering demand for water purifiers in the country. Growth in India water purifiers market isanticipated on account of continuous deterioration in water quality, rising health concerns,increasing discretionary income and growing adoption of different water purification technologies.

The report reveals that majority of the demand for water purifiers in India emanates fromnorthern and western regions of the country, owing to high penetration of water purifiers inurban as well as rural parts of these regions. In terms of the technology used, majority of thehouseholds in India use gravity based water purifiers. However, due to the rising amount ofdissolved solids in the water supply, and expanding middle class population, consumers aregraduating to other purification technologies. As a result, the preference for RO purifiers, andcombination systems which include more than one technology for water purification is growing.

“The demand for water purifiers in the country is expanding on the back of rising awarenessregarding the health risks associated with consumption of unclean water. Presently, India waterpurifiers market is highly consolidated with three major players- Eureka Forbes, Kent ROSystems and HUL, accounting for more than 70% revenue share in the market. Other prominentplayers currently operating in the market include Luminous Water Technologies, Ion Exchange,Tata Chemicals and Okaya Power.”, said Mr. Karan Chechi, Research Director with TechSciResearch, a research based global management consulting firm.

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T a b l e o f C o n t e n t s

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S. No. Contents

1. Research Methodology

2. Analyst View

3. Product Overview

4. India Water Scenario

5. India Water Purifiers Market Outlook

5.1. Market Size & Forecast

5.1.1. By Value & Volume

5.2. Market Share & Forecast

5.2.1. By Technology

5.2.2. By Sales Channel

5.2.3. By Region

5.2.4. By Company

6. India RO Water Purifiers Market Outlook





6.2.2. By Region

6.2.3. By Company

7. India Gravity Water Purifiers Market Outlook




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7.2.1. Sales Channel

7.2.2. By Region

7.2.3. By Company

8. India UV Water Purifiers Market Outlook





8.2.2. By Region

8.2.3. By Company

9. Market Dynamics

9.1. Drivers

9.2. Challenges

10. Market Trends & Developments

10.1. Increasing Penetration of Online Retail Channels

10.2. Emergence of Portable Water Purifiers

10.3. Increase in Technological Innovations

10.4. Growing Penetration of Global Players

10.5. Rising Sales of Combination Systems

11. India Water Purifiers Supply Chain Analysis

11.1. Water Purifiers Market- Value Chain


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S. No. Contents

11.2. Competitor Supply Chain Analysis (EFL, Kent, HUL and Tata Chemicals)

12. Price Point Analysis

12.1. Water Purifiers Market Pricing Analysis

12.2. Competitor Pricing Analysis (EFL, Kent RO, HUL, Luminous, Ion Exchange and Tata Chemicals)

13. Water Purifiers Market Raw Material Analysis

13.1. Raw Material Supply Chain for Leading Manufacturers

13.1.1. Eureka Forbes Limited

13.1.2. Kent RO Systems

13.1.3. HUL

13.1.4. Tata Chemicals Ltd.

13.2. Raw Material Analysis

13.2.1. Membranes

13.2.2. Pumps

13.2.3. Cabinets

14. Water Purifiers Market Service Policy

14.1. Eureka Forbes Limited

14.2. Kent RO Systems

14.3. HUL

14.4. Tata Chemicals Ltd.

15. Water Purifiers Sales & Distribution Channel Analysis

15.1. Sales & Distribution Channel for Leading Manufacturers


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15.1.3. HUL


15.2. Key Distributors



15.2.3. HUL


16. Import-Export Analysis

17. Policy and Regulatory Landscape

18. India Economic Profile

19. Competitive Landscape

19.1. Competition Benchmarking

19.2. Company Profiling

19.2.1. Eureka Forbes


19.2.3. Hindustan Unilever

19.2.4. Ion Exchange

19.2.5. Luminous Water Technologies

19.2.6. Tata Chemicals

19.2.7. Okaya Power Limited


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19.2.8. Panasonic India Pvt. Ltd.

19.2.9. LG Electronics India Limited

19.2.10. Whirlpool of India Ltd

20. Voice of Customers

21. Strategic Recommendations

22. About Us & Disclaimer

R e s e a r c h M e t h o d o l o g y

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Baseline Methodology :

For the study, TechSci Research has gathered information through primary research surveys with respondents from

water purifier manufacturers, followed by validation of information through interviews with various water purifier

distributors and raw material suppliers. We also put through an exhaustive search of credible databases and

organizations such as Central Ground Water Board, India Water Portal, Department General of Foreign Trade, etc.,

including our internal database. Our team of analysts has then prudently evaluated all the collected information and

presented it in chronological order to depict a meaningful and clear picture of the water purifiers market in India.

While compiling the data, we have also cross checked all the collected information from multiple sources and data

warehouses, so that we can present the most accurate and precise information of the concerned industry. For the

purpose of calculating market share of competitors, revenues of the companies have been scrutinized. The same

information has then been verified through primary research surveys with competitors to arrive at logical figures.

Secondary Sources:

Department General of Foreign Trade, Press Releases, Company Annual Reports and Investors Presentations

Companies Interviewed

Eureka Forbes, Kent RO Systems, Hindustan Unilever Limited, Ion Exchange, Okaya Power Limited and Luminous Water Technologies

S a m p l e D a t a - S n a p s h o t

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Figure 2: India Water Purifiers Market Size, By Value (USD Billion), By

Volume (Million Units), 2010-2020F

10 20 30 40 50 60 70 80 90 100 110

1530

4560

7590

105120

135150

165

2010 2011 2012 2013 2014 2015E 2016F 2017F 2018F 2019F 2020F

Value (USD Billion) Volume (Million Units)

Figure 3: India Water Purifiers Market Share, By Technology, By

Volume, 2010-2020F

UV RO Gravity

Figure 7: India Water Purifiers Market

Share, By Company, By Value, 2014

Eureka Forbes, 13.00%

Kent RO Systems, 13.00%

HUL, 13.0…

Ion Exchang

e, …

Luminous Water

Technologies,

13.00%

Tata Chemical…

Okaya Power Limited, …

Others, 11.00%

Figure 14: India RO Water

Purifiers Market Share, By

Company, By Value, 2020F

Kent RO Systems, 14.00%

Eureka Forbes, 14.00%

Ion Exchang

e, 14.00%Luminou

s Water Techn…

HUL, 14.00%

Okaya Water

Purifiers, 14.00%

Others, 16.00%

Figure 15: India Gravity Water Purifiers Market Size, By Value

(USD Million), By Volume (‘000 Units), 2010-2020F

10 20 30 40 50 60 70 80 90 100 110

1530

4560

7590

105120

135150

165

2010 2011 2012 2013 2014 2015E 2016F 2017F 2018F 2019F 2020F

Value (USD Million) Volume ('000 Units)

West Bengal

Odisha

Bihar

Jharkhand

Water QualityCustomer

BaseCompetitive

ScenarioAwareness

Level

Potential Markets for Gravity Purifiers in South India

XXXXXXX

XXXXXXX

XXXXXXX

XXXXXXX

XXXXXXX

XXXXXXX

XXXXXXX

XXXXXXX

XXXXXXX

Bihar and Jharkhand are Highly Attractive Markets for Gravity based Water Purifiers

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Report Name: India Water Purifiers Market Forecast and Opportunities, 2020



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rich evaluation of the opportunities available in the market.

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Disclaimer :

The contents of this report are based on information generally available to the public from sources believed to be reliable. No representation is madethat it is timely, accurate or complete. TechSci Research has taken due care and caution in compilation of data as this has been obtained from varioussources including which it considers reliable and first hand. However, TechSci Research does not guarantee the accuracy, adequacy or completeness ofany information and it is not responsible for any errors or omissions or for the results obtained from the use of such information and especially statesthat it has no financial liability whatsoever to the subscribers / users of this report. The information herein, together with all estimates and forecasts,can change without notice. All the figures provided in this document are indicative of relative market size and are strictly for client’s internalconsumption. Usage of the same for purpose other than internal will require prior approval of TechSci Research.

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