china water purifier market forecast & opportunities, 2019
DESCRIPTION
Though China has the largest consumer base across the globe, the penetration rate of water purifiers is less than 4%.TRANSCRIPT
M a r k e t . I n t e l l i g e n c e . E x p e r t s
China Water Purif ier Market Forecast & Opportunities , 2019
I n d u s t r y B r i e f
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China is emerging as a burgeoning market for water purifiers, majorly driven by the increasing water pollution level in the
country. Continuous rise in industrialization and urbanization in China is posing a grave threat to the water resources
present in the country. This is driving the adoption of water purifiers in residential as well as commercial segments to
provide potable water for drinking and other applications. In 2011, the Chinese government estimated that 82% of the river
water resources and 55% of the ground water resources were highly polluted with harmful contaminants like arsenic, lead,
mercury, etc. As a result, consumers are inclining towards advanced water purification equipment such as RO (Reverse
Osmosis), UV (Ultraviolet) filtration or UF (ultrafiltration) based water purifiers. Though China has the largest consumer
base across the globe, the penetration rate of water purifiers is less than 4%. However, with rising adoption of water
purifiers in the country, the penetration rate is anticipated to grow, particularly in urban regions like south central and
eastern provinces. With major health concerns associated with consumption of contaminated water, the sales of water
purifiers is expected to increase even among rural households in the country through the forecast period.
According to “China Water Purifier Market Forecast & Opportunities, 2019”, the market for water purifier in China
market is projected to grow at an exponential CAGR of about 18% over the next five years. The penetration of water
purifiers in urban as well as rural areas is expected to rise on account of rising awareness about water purifiers. In value
terms, RO based water purifiers would continue their dominance due to their high prices, while in volume terms, the demand
for filter media based water purifiers is expected to swell on account of their higher penetration majorly among rural
households in the country. China’s water purifier market is largely fragmented with more than 3000 small and big, domestic
and foreign players operating in the market. However, considering the vast growth potential that the country is offering,
leading foreign players are expected to overtake the water purifier market on account of their established brand name,
strong distribution network, and growth-oriented strategy. “China Water Purifier Market Forecast & Opportunities,
2019” discusses the following aspects related to water purifiers in China.
China Water Purifier Market Size, Share & Forecast
Segmental Analysis – RO, UV and Filter Media based Water Purifier Market Size & Forecast
China Water Purifier Market Trade Dynamics
Changing Market Trends & Emerging Opportunities
Competitive Landscape & Strategic Recommendations
Ta b l e o f C o n t e n t s
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1. Research Methodology
2. Analyst Briefing
3. Global Water Purifier Market Outlook
3.1. Market Size and Forecast
3.1.1 By Value
4. China Water Scenario
5. China Residential Water Purifier Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value
5.1.2. By Volume
5.2. Market Share & Forecast
5.2.1. By Company
5.2.2. By Region
5.2.3. By Technology
5.2.4. By Sales Channel
5.3. China Water Purifier Production
6. China RO Based Water Purifier Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.1.2. By Volume
6.1.3. By Region
7. China UV Water Purifier Market Outlook
Ta b l e o f C o n t e n t s
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7.1. Market Size & Forecast
7.1.1. By Value
7.1.2. By Volume
8. China Offline Water Purifier Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.1.2. By Volume
9. China Water Purifier Trade Dynamics
10. China Water Purifier Policy & Regulatory Landscape
11. China Water Purifier Market Dynamics
11.1. Drivers
11.2. Challenges
12. Recent Trends & Developments
12.1. E Commerce
12.2. Potable Water Purifiers
12.3. Bottle Water Market
12.4. Technological Developments
12.5. Market Expansion
13. China Economic Profile
14. Competitive Landscape
14.1. AO Smith (Shanghai) Water Treatment Co. Ltd.
14.2. Shenzen Litree Purifying Technology Co. Ltd.
Ta b l e o f C o n t e n t s
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14.3. Shenzhen Angel Drinking Water Industrial Group Corporation
14.4. Haier Strauss Water Co. Ltd.
14.5. Ningbo Qinyuan Group Co. Ltd.
14.6. Media Water Appliances
14.7. 3M China Ltd.
14.8. HaloSource Water Purification Technology (Shanghai) Co. Ltd.
14.9. Paragon Water Systems
14.10. Mitsubishi Rayon (Shanghai) Cleansui Co. Ltd.
15. Strategic Recommendations
16. About Us & Disclaimer
L i s t o f F i g u r e s
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• Figure 1: Global Water Purifier Market, By Value, 2009-2019F, (USD Billion)
• Figure 2: Global Market Share, By Region, By Value, 2013 & 2019F
• Figure 3: Per Capita Water Resources in China, 2000-2011
• Figure 4: North & South China Water Use Versus Total Water Resources, 2011 (Billion Cubic Metre)
• Figure 5: Water Deficit Regions of China
• Figure 6: China Water Purifier Market Size, By Value, 2009-2019F, (USD Billion)
• Figure 7: China Water Purifier Market Size, By Volume, 2009-2019F, (Million Units)
• Figure 8: China Water Purifier Market Share, By Company, By Value, 2012
• Figure 9: China Water Purifier Market Share, By Company, By Value, 2019F
• Figure 10: China Water Purifier Market Share, By Region, By Volume 2013 & 2019F
• Figure 11: China Groundwater Depletion, By Region ( Million Cubic Metre)
• Figure 12: China River Pollution Level, By Major River
• Figure 13: China Water Purifier Market Share, By Technology, By Value, 2013
• Figure 14: China Water Purifier Market Share, By Technology, By Value, 2019F
• Figure 15: China Water Purifier Market Share, By Technology, By Volume, 2013
• Figure 16: China Water Purifier Market Share, By Technology, By Volume, 2019F
• Figure 17: China Water Purifier Market Share, By Sales Channel, By Volume, 2013
• Figure 18: China Water Purifier Market Share, By Sales Channel, By Volume, 2019F
• Figure 19: China Consumer Goods Retail Sales, 2008-2012 (USD Trillion)
• Figure 20: China Consumer Goods e-Retail Sales Share of Total Consumer Goods, 2009-2013
• Figure 21: China Water Purifier Production, 2009-2019F (Million Units)
L i s t o f F i g u r e s
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• Figure 22: China RO Based Water Purifier Market Size, By Value, 2009-2019F (USD Billion)
• Figure 23: China RO Based Water Purifier Market Size, By Volume, 2009-2019F
• Figure 24: China RO Based Water Purifier Market Share, By Region, By Value, 2013 & 2019F
• Figure 25: China UV Water Purifier Market Size, By Value, 2009-2019F (USD Billion)
• Figure 26: China UV Water Purifier Market Size, By Volume, 2009-2019F (Million Units)
• Figure 27: China Filter Based Water Purifier Market Size, By Value, 2009-2019F (USD Billion)
• Figure 28: China Filter Based Water Purifier Market Size, By Volume, 2009-2019F (Million Units)
• Figure 29: China Water Purifier Exports, By Value, 2009-2013 (USD Billion)
• Figure 30: China Water Purifier Exports, By Volume, 2009-2013 (Million Units)
• Figure 31: China Internet Users, 2011-2016 (Million Units)
• Figure 32: China E-Commerce Growth Rate, By Value, 2009-2015F
• Figure 33: China Internet Penetration, 2007-2015F
• Figure 34: China Bottled Water Growth Rate Versus Water Purifiers Market Growth Rate, 2007-2012
• Figure 35: Bottled Water & POU Water Purifier Equipment Share, By Value, 2006 & 2012.
• Figure 36: AO Smith, China Overall Sales, By Value, 2010-2013 (USD Million)
• Figure 37: Media Group Global Revenues (USD Billion)
• Figure 38: 3M Global Revenue, 2008-2012 (USD Billion)
• Figure 39: 3M Revenue Share, By Segment, By Value, 2012
• Figure 40: Halo Source Revenues, By Value (USD Million), 2010-2013
• Figure 41: Halo Source Revenue Share, By Brand, 2013
• Figure 42: Mitsubishi Global Revenues, 2009-2013 (USD Billion)
• Figure 43: Mitsubishi Revenue Share, By Business Segment, 2012 & 2013
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Baseline Methodology :
For the study, TechSci Research has gathered information through primary research surveys with more than 5
manufacturers across China, followed by external validation of the information by interviewing distributors. We also
gathered insights through exhaustive search of credible paid databases and our internal database. Our team of
analysts has then prudently evaluated all the collected information and presented them in chronological order to
depict a meaningful and clear picture of the water purifier market in China.
While compiling the data, we have also cross-checked all the collected information from multiple sources and data
warehouses, so as to present the most accurate and precise information of the concerned industry. For the purpose
of calculating market share of competitors, revenues of companies have been scrutinized. The same information
has then been verified with primary research surveys with competitors to arrive at logical figures.
Sources : Company Websites, Annual Reports.
Manufacturers Interviewed
Angel Group, Midea Group, 3M China Ltd., Ningbo Hidrotek Co. Ltd., Paragon Water Systems, Ecowater
R e s e a r c h M e t h o d o l o g y
S a m p l e D a t a - S n a p s h o t
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© TechSci Research
X%
1020
3040
5060
7080
90100
110
Figure 1: Global Water Purifier Market Size,
By Value, 2009-2019F (USD Billion)
A O
Smith,
8%
Ecowate
r
Systems, 8%
Midea
Group,
8%
Qinyuan
Group,
8%
Litree
Group,
8%
Angel
Group,
8%
Paragon,
8%
Haier
Strauss,
8%
Canature Group
Co., Ltd, 9%
3M, 9%
Others,
9%
Figure 4: China Water Purifier Market Share, By
Company, By Value, 2013
33%
33%
34%USD XXX
Billion
Figure 8: China Water Purifier Market Share,
By Technology, By Value, 2019
50%
50%
50%
50%
Urban Rural
Figure 18: China RO Based Water Purifier Market Share, By Region, By Value, 2013 & 2019F
12
34
56
78
910
11
Figure 19: China UV Water Purifier Market Size, By
Value, 2009-2019F (USD Billion)
Retail,
50%
Direct,
50% XXX million
Units
Figure 12: China Water Purifier Market
Share, By Sales Channel, By Volume,
2019F
5%
1.0%
10.0%
5.0%4.0%
6.0%
2009 2010 2011 2012 2013 2014E
Figure 14: China Consumer Goods e-Retail Sales
Share of Total Consumer Goods, 2009-2013
5
10
15
20
25
2008 2009 2010 2011 2012
Figure 13: China Consumer Goods Retail
Sales, 2008-2012 (USD Trillion)
R e p o r t O r d e r i n g
10
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Report Name: China Water Purifier Market Forecast and Opportunities, 2019
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