india water purifiers market forecast 2021 - brochure

India Water Purif iers Market By Technology, By S ales Channel , By Region, Competit ion Forecast and Opportunities , 2011 – 2021

M a r k e t I n t e l l i g e n c e . C o n s u l t i n g

T a b l e o f C o n t e n t s

© TechSci Research

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S. No. Contents

1. Product Overview

2. Research methodology

3. Analyst View

4. India Water Scenario

5. India Water Purifiers Market Outlook

5.1. Market Size & Forecast

5.1.1. By Value & Volume

5.2. Market Share & Forecast

5.2.1. By Technology (UV, RO & Gravity)

5.2.2. By Sales Channel (Direct Vs. Retail)

5.2.3. By Region

5.2.4. By Company

5.3. Market Attractiveness Index

5.4. BPS Analysis

6. India RO Water Purifiers Market Outlook



6.2 Market Share & Forecast


6.2.2. By Region

6.2.3. By Company


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7. India Gravity Water Purifiers Market Outlook



7.2. Market Share & Forecast

7.2.1. Sales Channel (Direct Vs. Retail)

7.2.2. By Region

7.2.3. By Company

8. India UV Water Purifiers Market Outlook



8.2 Market Share & Forecast


8.2.2. By Region

8.2.3. By Company

9. Market Dynamics

10.1. Drivers

10.2. Challenges

10. Market Trends & Developments

10.1. Growing Adoption of Online Retail Channels

10.2. Emergence of Portable Water Purifiers

10.3. Increasing Technological Advancements


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10.4. Increasing Presence of International Players

10.5. Surging Demand for Combination Systems

11. Supply Chain Analysis

11.1. Water Purifier Market-Value Chain

11.2. Competitor Supply Chain Analysis (For EFL, Kent, HUL and Tata Swach)

12. Price Point Analysis

12.1. Water Purifiers Market Pricing Analysis

13. Raw Material Analysis

13.1. Raw Material Supply Chain for Leading Manufacturers

13.1.1. Eureka Forbes Limited

13.1.2. Kent RO Systems

13.1.3. HUL

13.1.4. Tata Chemicals Ltd.

13.2. Raw Material Analysis

13.2.1. Membranes

13.2.2. Pumps

13.2.3. Cabinets

14. Service Policy

14.1. Eureka Forbes Limited

14.2. Kent RO Systems

14.3. HUL


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14.4. Tata Chemicals Ltd.

15. Sales & Distribution Channel Analysis

15.1. Sales & Distribution Channel for Leading Manufacturers



15.1.3. HUL


15.2. Key Distributors



15.2.3. HUL


16. Import-Export Analysis

17. Policy and Regulatory Landscape

18. India Economic Profile

19. Competitive Landscape

19.1. Competition Benchmarking

19.2. Company Profiling

19.2.1. Eureka Forbes


19.2.3. Hindustan Unilever


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19.2.4. Ion Exchange

19.2.5. Luminous Water Technologies

19.2.6. Tata Chemicals

19.2.7. Okaya Power Limited

19.2.8. Panasonic India Pvt. Ltd.

19.2.9. LG Electronics India Limited

19.2.10. Whirlpool of India Ltd

20. Strategic Recommendations

21. About Us & Disclaimer

P r o d u c t O v e r v i e w

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Product Definition: A water purifier is a device used for the removal of unwanted chemicals and biological

contaminants from raw water by physical, chemical and biological means, to produce pure drinking water, fit

enough for human consumption or for industrial use.

Household type water purifiers are categorized into - point of use water purifiers and point of entry water

purifiers. Scope of the report covers point of use (POU) water purifiers that can be directly installed at the tap

water supply point.

POU Water Purifiers Classification, By Technology

Note: Reverse Osmosis water purifiers are the most commonly used membrane water purifiers in India, thus UF segment has not been discussed explicitly in the report. RO water purifiers also include combination systems such as RO + UV, RO + UF and many more, where RO is the underlying technology.

Types of POU Water Purifiers

Based on Technology

Membrane based

Water Purifiers

Ultraviolet

Water Purifiers

Gravity/Offline Water Purifiers

Ultrafiltration (UF) Water Purifiers

Reverse Osmosis (RO) Water Purifiers

P r o d u c t O v e r v i e w

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Reverse Osmosis Water Purifiers: Reverse Osmosis (RO) is a membrane based separation process, in which RO

membrane is responsible for the removal of impurities such as suspended solids, macro molecules, divalent and

monovalent salts from the contaminated water. The membrane is capable of removing molecules with a pore size

of less than 0.0001 microns. For increasing the efficiency of RO water purifiers, water is generally pre-treated

using UV, UF or media/gravity based technologies.

Ultraviolet Water Purifiers: Ultraviolet or ‘UV’ is a type of radiation found in electromagnetic spectrum, lying

between X-rays and visible light, which is used for the removal of harmful microorganisms. UV light is produced by

UV lamps or UV LED. For a UV system to work effectively, water must be pre-filtered to remove any particles

larger than 5 microns (nominal) in size. However, UV systems are not efficient in the removal of taste and odor.

Offline Water Purifiers: These are the type of water purifiers that can operate without electricity, and are

capable of purifying water through activated carbon alone or in combination with other forms of media such as

sand, anthracite and zeolite. The activated carbon forms chemical bonds with the contaminants and subsequently,

removes them via filtration. Activated carbon can be deployed inside the water purifiers in the form of carbon

block or granules.

R e s e a r c h M e t h o d o l o g y

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Baseline Methodology:

For the study, TechSci Research has gathered information through primary research surveys with respondents from

water purifier manufacturers, followed by validation of information through interviews with various water purifier

distributors and raw material suppliers. We also put through an exhaustive search of credible databases and

organizations such as Central Ground Water Board, India Water Portal, Department General of Foreign Trade, etc.,

including our internal database. Our team of analysts has then prudently evaluated all the collected information and

presented it in chronological order to depict a meaningful and clear picture of the water purifiers market in India.

While compiling the data, we have also cross checked all the collected information from multiple sources and data

warehouses, so that we can present the most accurate and precise information of the concerned industry. For the

purpose of calculating market share of competitors, revenues of the companies have been scrutinized. The same

information has then been verified through primary research surveys with competitors to arrive at logical figures.

Secondary Research

Analysis of Data from crediblesources such DepartmentGeneral of Foreign Trade etc.

Trade analysis of waterpurifiers market in India.

Company annual reports,white papers, investorpresentations and financialreports

Primary Research

Identifying Key Opinion

Leaders

Questionnaire Design

In-depth Interviews with

Eureka Forbes, Kent RO

Systems, Hindustan Unilever

Limited, Ion Exchange, Okaya

Power Limited and Luminous

Water Technologies.

Coverage across Value Chain

Data Analysis

Bottom-up approach for thecalculation of India waterpurifiers market size

Impact analysis of drivers andchallenges impacting growth ofwater purifiers market in India

Historical trend examination Statistical analysis to project

growth of water purifiersmarket in India.


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India

Water

Purifiers

Market

Optimistic

Likely

D1

D2

D3

Short term Medium term Long term

D1

D2

D3

Short term Medium term Long term

XX% + 4% CAGR

• Qualitative to quantitative conversion

• Assigning weightage to drivers

• Statistical evaluation• Developing the actual

forecast based on both the cases

2015E 2016F 2017F 2018F 2019F 2020F

High MediumDegree of impact

• Market indicators expected to outperform during the forecast period

• Market expected to gain traction with increasing impact of drivers

• Market indicators expected to perform at average level during the forecast period

• Market expected to slow down with decreasing impact of drivers

Forecasting Methodology

XX% CAGR

XX% + 2% CAGR

Low

Conservative


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CONSERVATIVE

LIKELY

OPTIMISTIC

IMPACT OF GROWTH DRIVERS

4.5%

4.6%

4.7%

4.8%

4.4%

4.3%

GROWTH FACTOR

Driver 1

Driver 2

Driver 3

LOW

EXP

ECTE

DH

IGH This scenario is characterized by higher

impact of economic and market growth factors on India Water Purifiers market.

This scenario is characterized bymoderate impact of economic andmarket growth factors on IndiaWater Purifiers market.

In this scenario, impact of economic aswell as market growth factors iscomparatively very low on India WaterPurifiers market.

I n d u s t r y B r i e f

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India Water Purifiers Market to Grow at 21% till 2021

According to the recently published TechSci Research report “India Water Purifiers Market By Technology,By Sales Channel, By Region, Competition Forecast and Opportunities, 2011 – 2021”, the water purifiersmarket in India is projected to grow at a CAGR of over 21% during 2016 - 2021. Deteriorating water qualitycoupled with rising awareness about the health risks associated with consumption of impure water are theprimary drivers for water purifiers market in India. Moreover, escalating industrial activities, increasingwater pollution and growing per capita income are further expected to boost demand for water purifiers inthe country during forecast period.

According to the Census conducted in 2011, the literacy rate in India stood at 74.04%. Growing populationof educated Indians has increased emphasis on quality of water. Western India held the largest marketshare in India water purifiers market in 2015, due to large consumer base for UV and gravity based waterpurifiers. However, with high penetration of water purifiers in North India, coupled with rising sales of ROwater purifiers, the northern region is expected to register fastest growth over the next five years. Segment-wise, RO water purifiers segment holds a lion’s share of the water purifiers market in India, and this trend isexpected to continue during the forecast period as well.

“Direct sales play an important role in educating the customers about the ill effects of poor quality waterand demonstrating the use of water purifiers. Over the last few years, due to growing general awarenessabout impurities present in the water supplied and rising investments on marketing campaigns by the waterpurifier companies, the customers have become more familiar with the benefits of waterpurifiers. Moreover, with the advent of online marketing and surge in retail outlets, the quantity of waterpurifiers sold in India through retail services has constantly been increasing.’’ said Mr. Karan Chechi,Research Director, with TechSci Research, a research based global management consulting firm.

https://www.techsciresearch.com/report/india-water-purifiers-market-by-technology-ro-gravity-and-uv-by-sales-channel-direct-vs-retail-by-region-competition-forecast-and-opportunities-2011-2021/727.html

S a m p l e D a t a - S n a p s h o t

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India Water Purifiers Market Size, By Value (USD Billion),

By Volume (Million Units), 2011-2021F

1 1 1 2 2 2 2 2 3 3 33 3 3 4 4 4 4 4 5 5 5

2011 2012 2013 2014 2015 2016E2017F2018F2019F2020F2021F

Value (USD Billion) Volume (Million Units)

10% 10% 10% 10% 10% 10% 10% 10% 10% 10% 10%15% 15% 15% 15% 15% 15% 15% 15% 15% 15% 15%

25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25%

50% 50% 50% 50% 50% 50% 50% 50% 50% 50% 50%

East South West North

India RO Water Purifiers Market Share, By

Region, By Volume, 2011-2021F

Eureka …

Kent RO Systems*,

25.00%HUL, …

Others, 25.00%

India UV Water Purifiers

Market Share, By Company, By

Value, 2015

17.90%

18.00%

18.10%

18.20%

18.30%

18.40%

18.50%

18.60%

18.70%

0.00 0.50 1.00 1.50 2.00 2.50

North

South

West

India Water Purifiers Market Attractiveness Index,

By Region, By Volume, 2016-2021F

East

25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25%20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 20%

55% 55% 55% 55% 55% 55% 55% 55% 55% 55% 55%

2011 2012 2013 2014 2015 2016E2017F2018F2019F2020F2021F

UV Gravity RO

India Water Purifiers Market Share, By

Technology, By Value, 2011-2021F

Eureka Forbes, 15.00%

Kent RO Systems*,

15.00%

HUL, 15.00%

Ion Exchange, …

Luminous Water

Technologies, 15.00%

Tata Chemicals, 15.00%

Okaya Power Limited, 5.00%

Others, 5.00%

India Water Purifiers Market Share,

By Company, By Value, 2015India Water Purifiers Market

Share, By Company, By Value,

2021F

Eureka Forbes, 15.00%

Kent RO Systems*,

15.00%

HUL, 15.00%

Ion Exchange, …

Luminous Water

Technologies, 15.00%

Tata Chemicals, …

Okaya Power Limited, 5.00%

Others, 5.00%

33.00%

33.00%

33.00%

33.00%

34.00%

34.00%

2011 2021F

RO Gravity UV

India Water Purifiers Market Share &

BPS Analysis, By Technology, By Value,

2011 & 2021F

India Water Purifiers Market Share

& BPS Analysis, By Technology, By

Volume, 2011 & 2021F

33.00%

33.00%

33.00%

33.00%

34.00%

34.00%

2011 2021F

RO Gravity UV

R e p o r t O r d e r i n g

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Channel, By Region, Competition Forecast and Opportunities, 2011 – 2021

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About Us

TechSci Research is a global market research and consulting company with offices in the US, the UK and India. TechSci Research

provides market research reports in a number of areas to organizations. The company uses innovative business models that focus on

improving productivity, while ensuring creation of high-quality reports. The proprietary forecasting models use various analyses of both

industry-specific and macroeconomic variables on a state-by-state basis to produce a unique ‘bottom-up’ model of a country, regional

and global industry prospects. Combined with the detailed analysis of company activity and industry trends, the result is a uniquely rich

evaluation of the opportunities available in the market.

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Disclaimer

The contents of this report are based on information generally available to the public from sources believed to be reliable. No representation is made thatit is timely, accurate or complete. TechSci Research has taken due care and caution in compilation of data as this has been obtained from various sourcesincluding which it considers reliable and first hand. However, TechSci Research does not guarantee the accuracy, adequacy or completeness of anyinformation and it is not responsible for any errors or omissions or for the results obtained from the use of such information and especially states that ithas no financial liability whatsoever to the subscribers / users of this report. The information herein, together with all estimates and forecasts, canchange without notice. All the figures provided in this document are indicative of relative market size and are strictly for client’s internal consumption.Usage of the same for purpose other than internal will require prior approval of TechSci Research.

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