India Fashion Week, Dubai

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“Dubai is full of creative & talented Indian & International designers but there is no single platform in Dubai for Indian Prêt & couture representation

under one umbrella”

- Musthafa Zafeer.O.V.

Co-Founder, INDIA FASHION WEEK, DUBAI

Introduction "

According to the 2009 Asia Pacific wealth report , by Cap Gemini and Merrill

Lynch wealth management , India’s HNWI’s across the world are 120,000+ in number,

0.01 % of total population estimated, however their combined net worth was close to one third of India’s GDP

At peak of recession in 2008, 84,000 Indians under HNWI’s with a combined net

worth of $310 billion. According to the firm’s 2010 World Wealth Report, there will be

126,700 Indian HNWI’s , an increase of over 50 % since 2008

Over the next decade the estimated increase of HNWI wealth among Chinese and

Indians will be over $ 4 trillion ( by securing 19.6% from 15.7% share

compared to rest of the world currently)

•  Hub of UAE

•  Largest population & second largest emirate in UAE with 71% Asians & 51% Indians with a median age of 27 years

•  Hindi & English widely spoken

•  Emergence as a world business hub

•  Revenues from trade are highest in Dubai

•  Well established network of print, radio & television

•  Multiple international channels

•  Multiple news agencies. Ex: Reuters, Bloomberg, etc.

•  Dubai Media City & Dubai Internet City

•  Diverse culture

Dubai - Overview

•  One of the most rapidly emerging fashion regions of the world

•  Has a vibrant & highly knowledgeable cosmopolitan population

•  Sophisticated consumer base with a high spend capability for ready to wear, luxury &

couture products

•  However, there exists a vacuum in the area of collective Indian prêt & couture

presentation

•  Dubai Fashion Week is totally devoid of a single platform for prêt & couture Indian

designer’s representations

•  Dubai Fashion Week is moving towards positioning itself as the fashion week for

regional designers from across GCC, Egypt and North Africa

Fashion Scenario - Dubai

Time is right for a definitive and credible India Fashion Week in Dubai.

Dubai needs to set Indian Designer’s showcase and provide a uniform and cohesive

platform for designers from INDIA to retail to its consumers in middle east region stationed

from Dubai

Dubai needs an event of international standards for Indian designers to showcase it’s finest

seasonal collections to clients, HNWI’s, media and buyers

Dubai needs to create a sophisticated and luxurious environment that would feature a four

to five day event with top professionals and state of the art production standards.

Fashion continues to enjoy aspirational positioning – riche, classe, royale, niche, exclusive,

exotic, snob value! An apt value proposition for sales and marketing functions of luxury and

lifestyle brands

Why India Fashion Week, Dubai ?

The Indian Connection

•  Indian pret & couture designers are creating waves in the International market such as

Manish Arora, Sabyasachi, Anamika Khanna, Shane & Falguni, Ashish Soni etc

•  All above mentioned designers have been showcasing at London Fashion Week, New

York Fashion Week, Paris Fashion Week and many more…   

•  Hallmark of this recent resurgence is also highlighted by the fact that a fashion stalwart

like Jean Paul Gaultier showed a whole collection called "Indian Chiaroscuro“, reflecting the designs of India.

•  Another noteworthy fact is hat fashion stars Abu Jani and Sandeep Khosla's creations

were worn by Sophie Maceau in the Bond flick 'The World is Not Enough’ and many

more of such endorsements by international celebrities..

•  The scene in the international market for Indian pret & couture does sound promising

but it would not be wrong to say that this is just the beginning and what better than to have an India Fashion Week in Dubai.

Why India Fashion Week, Dubai ?

•  India Fashion Week, Dubai will be an upscale event that will enable Indian designers to present

their collections at a common platform

•  Will be attended by buyers, prominent retailers, celebrities, media, members of the fashion and

entertainment industries and select guests of the designers & sponsors

•  To bring together the leading Indian designers to show current prêt and/or couture collections

under one umbrella

•  To create ample networking opportunities across all stakeholders such as media, designers and

buyers

•  To promote and highlight prêt & couture collections to create awareness among buyers, the

media & the end consumers of fashion, the customers

•  To provide an opportunity to the press and buyers to preview designs for current and the

following season

•  To provide an opportunity to the retailers & buyers to have the first right of refusal on designs and

place orders to include specific designers’ labels in their retail repertoire

India Fashion Week - Dubai

A few Designers….

•  Ritu Kumar

•  Tarun Tahiliani •  Anamika Khanna

•  JJ Valaya •  Varun Bahl •  Rohit BAL

•  Neeta Lulla •  Sabyasachi •  Rocky S

•  Abu Jani Sandeep Khosla

•  Shantanu Nikhil

•  Ravi Bajaj •  Suneet Verma

•  Shane Falguni •  Shahab Durrazi •  Pallavi Jaikishan

•  Manish Malhotra •  Meera Muzaffar Ali •  Arjun Khanna

•  Ritu Beri

and many more……..

A few Designers….

Indian Runway…

Indian Runway…

Surveys tell us, rich and affluent (HNWIs and ultra HNWIs)  like to invest in fashion, art,

jewellery, luxury travel, sport, wellness, personal jets and yachts etc….

There are subtle differences across regions. For example, in Asia Pacific, investment is

higher in indigenous fashion, jewellery, gems and watches whereas in North American

spends are more on luxury and experiential travel

Indians culturally spend primarily on fashion clothing, jewelry, gems, watches, gold,

diamonds, wedding attire which can be comprehensively be placed under Indian designers

repertoire of fashion clothing and accessories…

Target audience

Target audience

Media "To target…

•  Indian media’s growing interest in covering fashion & lifestyle anywhere in the world

•  being most exclusively reported Indian fashion event in the region of GCC

•  coverage across all languages and audiences

•  sponsors to maximize their association through PR spends

•  coverage across all languages and media segments including fashion,

lifestyle, marketing, corporate and general news

•  accrediting select fashion media representing all major domestic and

international media channels, websites, lifestyle and fashion magazines and

dailies

Media "To target…

Mainline international TV channels

BBC, CNN & CNBC and many more..

Mainline national & international newspapers Gulf News, Kyodo News-Japan, New York Times, Wall Street Journal, Telegraph

(Netherlands), Daily Express (UK), International Herald Tribune, London Times, Le

Figaro (France), Times of India, Hindustan Times, Indian Express, Khaleej Times, Gulf

News, The National- Abu Dhabi, Straits Times, Shanghai Star, Sunday Times (South

Africa), Sydney Morning Herald, Sunday Times, International Herald Tribune and many

more….

International Magazines

Elle, Vogue, Harper’s Bazaar, Ahlaan, Cosmopolitan, GQ, Marie Claire, Verve, Le Officiel,

Grazia, Hello, Ok!, A+ …

Established Indian Media

TOI, HT, ET, BS, Pioneer, Hindu, DH, Mid Day, IE, BBC, CNN, CNBC, NDTV,

Times Now, Aaj Tak, Zee News, FTV, IANS, Wires, PTI…

Marketing & Communications program

An extensive and comprehensive marketing communications program would be

established to promote the event and attract individual clients/business associates to

attend, and corporate sponsors to partner with the event  

Components of a marketing communications campaign would include:

 

•  Marketing program to establish the participation and sponsorship generation

•  An extensive database/direct marketing program to assure the attendance of HNWI’s and clients

•  National and international PR to manage and maximize all media opportunities

•  Media attendance would be post accreditation. It will be managed by a PR agency of high repute

•  A corporate sponsorship and hospitality program

 

Indian & middle east editions…

Indian & middle east editions…

Event constituents

•  Collection Show Area / Brand Displays / Sponsor Lounges

•  Sponsor activity zone (dedicated areas for brand activation)

•  Media center ( state of the art office environment for media to file stories real time & onsite)

•  Exclusive Hospitality Champagne lounges / Martini Bars ( an exclusive and dedicated lounge experience for special guests of sponsors and designers )

•  Onsite event offices to run Fashion Week.

•  Sub Events such as Brand launches, after show sponsor parties co hosted with designers

Event structure

•  4-5 day event with shows / 6-7 shows per day

•  both local and international models / show producers / hair and make up directors

•  leading directors for sound & lights / television production

•  leading production companies for stage and set up / backstage management companies

•  leading professionals and experts in the area of on ground management, sales, client servicing, F&B management, venue management and more…

Event constituents

About us…

•  Co- owner of the property

•  Musthafa & Almana is the only International Law Firm having its strong presence in India , UAE and UK with a specialised practice in Intellectual Property , Entertainment and Media Laws

•  Managing Partner MUSTHAFA ZAFEER.O.V. Is a highly respected lawyer in the legal fraternity as well as in the entertainment and fashion industry of India ,UAE and UK

•  Was instrumental in organising and bringing in many acclaimed fashion events to UAE such as Grand Arabian Night , Arabian Waves , Grand Indian Exhibition in Touch with Fashion etc to name a few…..

About us…

Co- owner of the property

Cranberry is a company engaged in conceptualising, developing, marketing and organising initiatives for brands to activate their marketing objectives in the realm of fashion, lifestyle, entertainment & luxury.

Company has the exclusivity of bringing together experts & professionals in the field of fashion, lifestyle & entertainment with expertise/experience ranging across various brand activation opportunities across US, Europe, Asia and Middle East. It has the expertise and experience to launch and produce large format brand activation opportunities like fashion weeks, couture weeks, trousseau weeks, awards, concerts, lifestyle and sporting events..

IFW, Dubai - Team

Between us in fashion…

Our Portfolio…. Lakme India Fashion Week / Wills Lifestyle India Fashion Week / Lakme Fashion Week / GLL Luxury

Stylefest / India Couture Week / Dubai Fashion Week / Van Heusen India Mens Week / Mercedes Benz

Fashion Week, (NYFW) / Rosemount Australian Fashion Week / LA Shows @ Smashbox Studios (LAFW) /

London Fashion Week (Indian Designer Showcase) / Paris Fashion Week (Indian Designer Showcase) /

Hyeres Festival (Indian Designer Showcase) / WOW Shows, Auckland (Indian Designer Showcase) /

Franchising & Licensing of various Indian fashion / designer labels / KPMG Study of India Fashion Markets /

Market Study - India Fashion Hub for Ministry of Urban Development / Fashion Retail Development @

Garden of 5 Senses, Delhi (Garden Village) / Blenders Fashion Tour / Chivas art studio / Filmfare Awards

-1994-2000 / IIFA 1999, 2000 / Zee cine awards-1996-2000 / Femina Miss India -1994-2000 / Franz

Harare show / Channel V Awards / Rock concerts / Deep purple / UB40 / Whigfield / Air Supply / Shaggy /

Diana King / Scorpions / Bollywood Nights / Motor segment launches – Mercedes benz( E class, S class,

GL & ML) / Honda cars / General Motors / Toyota / Tata new generation Trucks / FMCG launches

BSkyB / BlackBerry / MAC Cosmetics / Apple Mac / Amtel / Coca –Cola / Selfridges Department Store /

Diesel / Nokia / Puma / Addidas / Playstation / Collette Store Paris / Liberty Department Store / HBO /

Elton John Aids Foundation / Sir Elton John & David Furnish / Claridges Hotel / Harvey Weinstein / Giles

Deacon / Lily Allen / Roland Moret / Claudia Schiffer / Victoria  & David Beckham / Lady GAGA / Christy

Turllington / Linda Evangilista / Steve Waugh / Sophie Monk / Kylie Minogue / Zara Philips / Megan Gale /

Michelle Philips / Kat Waterhouse / Miranda Kerr……..& continuously growing…

Rohit Sabikhi "management

It’s been twelve years since Rohit has been an integral part of the fashion and lifestyle industry

This mechanical engineer graduated from BITS Pilani and then furthered with Masters in Fashion management and marketing from London College of Fashion. He began his stint in fashion with FDCI (Fashion Design Council of India), where he worked closely with the leading designers and industry professionals in establishing the first ever ‘India fashion Week’

Post his stint at FDCI, he moved on to IMG (International Management Group), the global leader in Fashion, Sports & Media. His association with IMG has been instrumental in developing Lakme Fashion Week, Mumbai since its inception in 2006

As an integral part of IMG, Fashion business unit, Rohit has been involved in Mercedes Benz Fashion Week, New York & LA, Rosemount Australian Fashion Week,. Fashion Fringe London. Lakme India Fashion Week. Lakme Fashion Week. He has been instrumental in successfully launching and taking Indian designers to the above-mentioned international fashion weeks. In addition to being the event director for Indian fashion weeks from 2003 till 2007

Post IMG, Rohit has successfully launched and produced Dubai Fashion Week from 2008 till date. He closely works on brand activation, sponsorships and creating avenues to assist brands reach their marketing objectives. His areas of expertise include conceptualization, development, industry growth, implementation & management

Akshaya S Chauhan management

Synonymous with fashion professional names in India

Heading India Fashion Week Team of FDCI since 2004, and exclusively handling its Brand Perception of FDCI and its all initiatives.

Ex Director Planning & Operations with FDCI

As an integral part of FDCI, Akshaya has been involved in planning, marketing and handling Indian participations in London, Milan and Paris Fashion Weeks.

Founder of Gitanjali Luxury Style Fest in 2007. Conceptualized and successfully launched India Couture Week, India Mens Week, WOW Shows, ICI Trends Tour.

Did stints to understand fashion retail by undertaking assignments of expanding Kimaya and setting up Fashion retail vertical of Gitanjali Lifestyle.

Consults to various stakeholders of Indian fashion industry including designers, professionals etc for expansion, positioning and capacity building.

Satish Nair production Satish started his career with Wizcraft in 1994 and continued there till 2001, one of India’s leading

agencies. He went on to take a national role at Encompass , another leading event management

company. He stayed there till 2005. He furthered his career at Rams till 2007, at Icon till 2009 and at TIC

till 2010. His expertise at senior positions over 16 years in the event industry has involved business

development, production , execution , logistics and vendor management across Australia, Singapore,

South Africa, Germany, Malaysia, China, Hong Kong, Dubai, Sri Lanka, Turkey and Kuwait.

His expertise has been instrumental for the success of Filmfare awards, India’s national film industry

awards ceremony from 1994 till 2000. Further, he has been involved at IIFA (India International Film

Awards from 1999 till 2000. He has also been instrumental in Zee cine awards from 1996 till 2000 and

Channel V awards. His work took him to successfully managing on ground production at Femina Miss

India from 1994 till 2000, India’s leading pageant competition, winners representing India at Ms.

Universe and Ms. World, Blenders Fashion tour & Chivas art studio.

His experience at live entertainment is across various concerts including Deep purple, UB40, Whigfield,

Air Supply, Shaggy, Diana King, Scorpions, Franz Harare show & various live Bollywood nights across

India. He has been an integral part of various Motor segment launches in India across Mercedes Benz

( E class, S class, GL & ML) , Honda cars, General Motors, Toyota, Tata’s new generation Trucks &

Various FMCG launches.

Selina Robson"show director & production

Has an extensive career working on fashion shows on the international fashion calendar in New York, London, Milan & Paris. Wide ranging experience in Asia & the Middle East markets working with clients on the development, production and delivery of high caliber events for luxury & global lifestyle brands, product launches, outdoor concerts as well as experiential and televised events.   Selina has worked with brands and celebrities such as BSkyB, BlackBerry, MAC Cosmetics, Apple Mac, Amtel Coca -Cola, Selfridges Department Store, Diesel, Nokia, Puma, Addidas, Playstation, Collette Store Paris, Liberty Department Store, HBO, Elton John Aids Foundation, Sir Elton John & David Furnish, Claridges Hotel, Harvey Weinstein, Giles Deacon, Lily Allen, Roland Moret, Claudia Schiffer, Victoria  & David Beckham, Take That, Lady GAGA…

Kevin Oliver show director

List of clients

Valentino, D&g, Diesel, Terry Mugler, Joseph, Patrizia Pepe, Nayomi, Theory, Bvlgari, World Gold Council, Toronto Fashion Week, Moscow Fashion Week, Colombo Fashion Week, Wafi Mall, Dubai Mall, Mall Of The Emirates, City Center, Hyatt Grand, Narciso Rodriguez, Jeny Packman, Gerry Webber, Taifun, Woolworths, Kaysura(japan) Bonita Cheung(hong Kong) Fitz And Simmons, Strenesse, Strellson, Windsor, Harvey Nichols, Abu Dhabi Fashion Week, Mens Fashion Week(india), Paris Gallery, Damas, Rami Ali, Fern One-amato, Sahir Dia, Arushi.

Kelvin Harries stylist

Kelvin Harries is stylist who has lived and worked in Sydney for the past fifteen years. During that time he has travelled to various locations around the world to style many high profile fashion shows. He has produced numerous fashion shoots in Paris and New York and has styled collections for the Paris runway for reputed Australian designers Collette Dinnigan and Akira Isogawa. He also styled Micheele Jank’s debut collection in New York.    As well as pursuing a successful freelance career, Kelvin has attained a high profile within the editorial side of styling. He served two years as fashion editor for Oyster magazine and five years as fashion editor for esteemed Australian fashion bible Harper’s Bazaar. Kelvin is a sought after stylist with a keen, innovative eye.

His work has taken him across various fashion weeks in Australia, India, Paris, New York. His editorial work is across Harpers Bazaar, In Style, HQ, Autore, Oyester, B+W Surface etc. Celebrities include Christy Turllington, Linda Evangilista, Steve Waugh, Sophie Monk, Kylie Minogue, Zara Philips, Megan Gale, Michelle Philips, Kat Waterhouse, Miranda Kerr and many more…

Lloyd Bosco Albuquerque Lighting Designer / Director

Lloyd worked in the capacity of a lighting technician and programmer for Electrocraft Mumbai for a

period of 11 years from 1993- 2003. He continued working as a freelance lighting designer till

date having set up a company by the name of LGL Designs of which he is the sole proprietor.

 

Profile includes forays and adept know how into the latest lighting techniques and technologies.

Basic setup of light design to physical setup knowledge and programming of intelligent and

conventional lights and final execution of shows and events as desired by clientele. Shows and

events include Fashion Shows, Rock shows, Corporate launches and meeting and presentations,

Live theatre and dance, Award nights and felicitations, Film Television and serial lighting,

Architectural and now even into the new line of lighting up Big Fat Indian Weddings, and still the list

goes on.

Clients include Showhouse , Encompass , Go bananas, Rams, Seventy70, Endemol India pvt ltd,

Electrocraft Mumbai, Ulhas Sahasrabuddhe SS Lights, Modern Stage Service delhi, TCA lights

Mumbai, FLOS Mumbai, Stagecraft Mumbai, Engineered Productions, Creative productions

Mumbai, Phase 1 Bangalore, Showtime, PDM INDIA, Wizcraft India, Preferred professionals delhi,

Media Makers Delhi, Red Box Productions, Swift Productions, Landmark Events and many

more…

 

On Cue Productions Backstage Management It was established in 1995. Through this period On Cue Productions has worked with and co-

ordinated a number of Live Events, Award functions, Beauty Pageants and Live TV specials, Reality

shows, Product Launches and Theatre presentations in various capacities and fulfilled diverse

functions

Filmfare Awards & Filmfare South Awards 1994 - 2010, Screen Awards 1997 – 2010, Zee Cine

Awards – 2000 – 2010 from London, Malaysia, Mauritius, Apsara Directors Awards 2010,

Stardust Awards – 2003 – 2010, GIFA Awards in Malaysia, Sansui Film & Television Awards

1998-2009, Indian Television Awards – 2001 & 2010, Zee Gold Awards in Mauritius & Dubai ,

MTV Immies, Bollywood Music & Film Awards in New York 2000 – 2001, Radio Mirchi Awards,

Red FM Bajate Raho Awards, MTV Style Awards, DNA Style Awards, Images Fashion & Retail

Industry Awards, Golden Spoon Awards, Femina Miss India 1994 – 2010, Sushmita Sens’s newly

launched I Am She Contest 2010 , Ford Supermodel, Elite look of the year, Miss World ’96 & ’97

sub-events in Seychelles, Indian Idol, IPL Closing Ceremonies , IPL Awards 2010, Loreus Sports

Awards, Lakme India Fashion Week starting from 2000 to 2009, Seagrams Fashion Tour 2006 &

2007, Chivas Fashion Tour 2008, Couture Week 2008 for Ritu Kumar, Manish, Malhotra, Pallavi

Jaikishen, Gitanjali Luxury Style Fest 2007, 2008, Selfridges, Bollywood Festival - London. May

2002 and many more…

Thank You