independent stury report for digital health starups
TRANSCRIPT
Independent Study ReportDigital Health Industry
Nov 12th
Phillip EmchickDiane Chu
Lei SuShin Yamamoto
Company
Measure, track and share customer data, and play a more active role in managing their health
Product Line
Wireless Scale
Health and Fitness Device
Blood Pressure Monitor
Glucometer
Medical
General Fitness
Specific health issue
Product Positioning
Daily Visual Fu
nctio
nal
Retail Channel
Partnership
Practice Fusion
The largest and fastest growing Electronic Health Record Community
Provides web-based 100 % free, advertising-supported EHR and medical practice management technology
• charting,• scheduling,• e-prescribing (eRx),• medical billing,• lab integrations • referral letters, • Meaningful Use certification,• training, support • a personal health record for patients
Practice Fusion
Practice Fusion
• Founded in 2005 in San Francisco• Largest and fastest growing EHR community• Over 100,000 medical professional users• 75 million patients record each month• 20 million patients registered • 200% community growth since 2007 • Backed by salesforce.com and the original funders
of Apple
Benefits from partnership
•Brand awareness
• Increase credibility
• Efficiently targeting customers
• Founded in 2009 in Quebec, Canada• A World leader in Mobile Health Systems • Over 2.5 million users
Source: Slide Share Tactio
Source: Slide Share Tactio
Benefits from partnership
•Brand awareness
• Promotion Channel
• Efficiently targeting customers
Customers
Physicians
Fitness
Connection/ Communication
Health minded people
Heart disease
What’s Next• Deepen Scanadu’s business model• Pricing• Promotion• Product
Thank you