search marketing pt.2 - independent production fund - digital marketing workshop - dec 2013
DESCRIPTION
A discussion of the ways data from search keyword research can be used by screen media creators with applied exercises.TRANSCRIPT
INTERNET SEARCH MARKETING – Pt. 2(How?)IPF Digital Marketing Workshop
December 7, 2013
Internet search & YOUR audience(s)
Who?
Where?
Internet search & YOUR audience(s)
Internet search =
Keyword research =
Important
audience data source
How do you use keyword data?
HOW to use keyword data
For inspiration
HOW to use keyword data
Prove market viability
HOW to use keyword data
Find your online audience
HOW to use keyword data
“Talk the talk” of your audience
HOW to use keyword data
Attract new audiences
EXERCISE
Brainstorming keywords
See handout #1
EXERCISE
Using the Google Keyword Planner
Log in to: http://www.google.com/adwords
See handout #2
EXERCISE
1. Get inspired
2. Prove your market
3. Find your audience
4. “Talk the talk”
5. Attract your audience
See handout #3
THE GOOGLE JUICE CHALLENGE!!!
You can find me at:
Annelise Larson
@veriatweet
www.veria.ca
Find this presentation at:
http://www.slideshare.net/annelisedlarson/ipf-digital-marketing-search-pt2-dec-2013