11 Almost Free Strategies to

increase Fans on

For small to medium sized businesses.

By Zonie Social MediaFacebook.com/ZonieSocialMedia

Strategy Number 1

• Put your Facebook URL on your business cards

• If you have a brick and mortar business ask your customers if they would like to be added to your Facebook business page for upcoming promotions. Get notes cards write

Name:Facebook email address:

Have customers fill out. Find your customers on Facebook

Strategy Number 2

• Search for the email listed on the card on Facebook search bar.

• Their profile should come up.• Send them a message:

Jane-Thank you for your business! You expressed interest in joining our facebook community. We are located at http://www.facebook.com/zoniesocialmedia. Thanks again for your business and we look forward to connecting with you and providing you valuable promotions and fun events via Facebook.

Sincerely, Jody, Owner of Zonie Social Media

Strategy Number 2 Cont.

Strategy Number 2 Cont.

If their e-mail is not listed- they may have a private account…

Strategy Number 2 Cont.

• Do the same for business cards you collect. Emails will most likely not be attached to their Facebook page. If you feel more comfortable send the link in an email saying that you enjoyed connecting with them and you would like to stay connected via Facebook.

Strategy Number 3

• Add your Facebook URL to the signature line in your emails.

• Or add clickable social buttons.

Jody ChandlerOwner, Zonie Social MediaZonieSocialMedia.comFacebook.com/ZonieSocialMedia

Strategy Number 4

• Create cards so that customers can find you. Put them in places that would make sense like by your cash register, in packaging and marketing materials.

• Vista print has free cards, just pay shipping.

Strategy Number 5

• Pass cards out at an event that you sponsor and let people know that you will be posting pictures of the event if they want to check it out.

• Once posted remind viewers to tag themselves. • And/or tell people that it would be awesome if

some of the pictures/video that they were taking at the event would be included in your photo gallery, “could you upload some of those to our page? Thanks so much!”

Strategy Number 5 cont.

• Include URL on all marketing materials and promotions. Print and web based. Duh!

Strategy Number 6

• Put the like button and Facebook box on your website.

Strategy Number 7

• Have a Kick A@# Landing page.• Don’t forget to include a call to action.

Strategy Number 8

• Give Something away…• It doesn’t have to cost a lot. Just make sure

your fans see value in it!

Strategy Number 9

• Include all of your business information on your personal profile and keep it public.

Strategy Number 10

• Use the @ tag sparingly and with purpose!• This is the only way to leave comments on

other walls.

Strategy Number 11

• Let your fans know that there is a person behind the brand and administrator of the Facebook page. AXE does a great job of this- Introducing the administrator of the page.

Strategy Number 12

• When replying to a customer of Facebook sign off using your name.

• Comment response……… Talk to you soon, Jody

Strategy Number 13

That’s It. Or is it only the beginning…

• Happy hunting.• If you have any questions please contact me

at facebook.com/Zoniesocialmedia. Let me know where to connect with you and I will ‘like’ your page….

• 1 down a mill to go!

----Jody