digital communication report january 2015. facebook increase of 331 fans. in terms of fans, we had...
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Digital Communication Report January 2015
Facebook • Increase of 331 fans.• In terms of fans, we had basically the same growth of the previous months. We continue to
have a good engagement and good interaction with users, even without any investment in Facebook Ads for the month.
Twitter• 137 new followers. In other words, an organic increase of 2.77%.• 158 mentions in the period.
Instagram• Increase of 158 likes, or 5.93% . We had a great result on Instagram in January in therms of
number of followers and engagement because we continue to post good pictures and interesting tips that call a lot of attention from users.
Abstract
Facebook Overview
Total comments
Total shares
Total likes
1279
53Number of fans on
February 112,438
Increase of 331(1,92%)
Total posts
44
76
In January, the fan page received 331 new fans against 301 reached in the last month.
During the month, the main focus was offered content related to year-end and new year tips with Evernote campaign , including many blog posts. The fan page also continued to offer content related to Evernote resources, promoted the meetup and posted all the updates of Evernote, relevant clippings and content published originally on the blog. The EBCC Brasil program was also featured in our calendar January posts.
Fans
The graph above shows the amount of people liking and unliking the page.
According to Sprout, the average audience per post was 888. Interesting images regarding the Evernote resources and the tips related to new year tips called the attention of our users. Considering the complete number, our posts reached more than 42 thousand unique people.
Posts reach
• The most popular post was the one with a higher range, published on the January 20. Without investment, it reached 3.214 unique people and also received 17 likes and 6 shares.
Most Popular Post
• The video post about the Scannable launch performed well on Facebook, result in the post with the higher number of likes. The post had 54 likes, 9 comments and 14 shares.
Post most liked
• This was the least popular post in the month with only 11 likes and 306 unique people reached. The main reason that it happens is the decrease of the Facebook reace.
Least Popular Post
• This month we gathered 137 followers on Twitter.
• Our team is always online on Twitter via Sprout Social. The objective is to build a strong relationship with the followers and always be aware with the new messages.
Twitter Overview
Number of followers on February 1:
5,324Increase of 137 (2.77%)
Return to abstract
• The graph below shows mentions of our profile (including retweets) made by followers during the month: 158 total mentions against 112 in December.
• Despite of the bugs in the Evernote plataform, most of the mentions was positive.
• These are our top key influencers in January, according to the mentions made by them during the month.
• These mentions also include retweets made by these followers.
• Using Sprout, it is possible to notice the most popular hashtags and topics which are the most used.
• The hashtag #evernote is always in the first position in terms of mentions, followed by Scannable with 5 mentions and in this time “evernote” was at the top of the topics frequently mentioned.
Instagram Overview
Total comments in January
Total likes in the space
43
Return to abstract
1535
Total of likes in January
2,820
Increase of
158 likes
• Our most popular photo received 130 likes.
• Our top four most liked in January varied from 79 to 130 likes.
• Our most commented content had 10 interactions.
Instagram Overview
Most Liked Post
• On January 19, the post with the bikes of Evernote received 130 likes.
Most Commented Post
• On January 26, the post with the visit of Bel Pesce and entrepreneurs, received 113 likes and 10 comments.
Evernote blog Overview
Total comments in December
Total posts in January
24
Return to abstract
16
Results of the partnership with Comunicadores
38 likes, 3 comments, 1 share and 1024 people
reached.
Total of posts
Return to abstract
4
28 likes, 1 comment, 5 shares and 789 people reached.
25 likes, 3 comments, 15 shares and 926 people
reached.
24 likes, 1 comment, 1 share and 572 people
reached.
• The strategies for all of the social media spaces of Evernote are working well. We have mainly concentrated on generating engagement and build a good relationship with the fans of Evernote with interesting content to call public attention, as well as the use of good pictures. In January we focus mainly on the campaign of the new year with Evernote tips.
• All of the social media spaces of Evernote, including Facebook, Twitter and Instagram had a good result this month in terms of engagement even without the realization of investment in posts, and increasing in the number of fans. But it is important to remember that to achieve even greater results you need to invest in strategic posts to Evernote, as we always insist.
• Our growth strategy of Twitter continues to create a real dialogue with people to build a strong relationship.
• We will always keep increasing contact with heavy users and influencers to show how cool Evernote is.
Conclusion
Next steps• Continue to produce posts with tips about organization of the life and the new year
using Evernote.
• Keep stimulating the users with interesting information, such as User Stories and good tips.
• Continue to build relationship with users via Facebook, Twitter, Instagram and Blog.
• Keep working with the influencers, heavy users and bloggers. The content partnerships are a good way to gain visibility. We are organizing our new communication strategy, bringing new list of the top influencers.
• Offer different pictures about Evernote routine on Instagram.
• Go after new interesting users storys to continue our serie of posts on the blog.
Bruno [email protected] +55 11 3037 3203
Beatriz [email protected]+55 11 3037 3216
G&A Comunicação CorporativaRua Dona Ana Helena S. Gusmão, 230São Paulo, SP, Brasil+55 11 3037 3200
PR Report January 2015
Aline Merchan [email protected] +55 11 3037 3228
Natália Falcó[email protected] +55 11 3037 3204
G&A Comunicação CorporativaRua Dona Ana Helena S. Gusmão, 230São Paulo, SP, Brasil+55 11 3037 3200