in-house agency fact book
TRANSCRIPT
IN-HOUSE AGENCY FACT BOOK
AUGUST 2021
2 | ANA In-House Agency Fact Book
BACKGROUND
KEY FINDINGS
CLIENT-SIDE MARKETER COMPANIES REPRESENTED
In-house agencies come in all shapes and sizes and have a range of capabilities. The complexity of those capabilities continues to evolve as more in-house agencies take on creative and digital strategy, media planning/buying, commercial production, and more. In 2018, an ANA study, The Continued Rise of the In-House Agency, concluded that 78 percent of ANA client-side members have an in-house agency.
The following entries explore the diversity in capabilities and structure of in-house agencies. In 2021, we updated the capabilities chart to identify which are core to the in-house agency. Not all entries have been updated to this new format.
Additional in-house agency resources can be found on the In-House Agency Committee page.
If you would like to see your company listed in the next update of the In-House Agency Fact Book, please reach out to Greg Wright, [email protected].
• 65 percent of in-house agencies in this fact book were established in the last 10 years.
• 68 percent of brands with in-house agencies also have an agency of record.
• 81 percent of in-house agencies reported they work across the entire enterprise.
• 19 percent of in-house agencies have a corporate policy in place that requires in-house agency use.
• 7-Eleven^
• American Express^• Bank of America^
• BD Becton Dickinson and Co.*• BlueTriton Brands**• Chevron*
• Chobani*• Citi^• Coldwell Banker^• Eli Lilly and Company**• Experian*
• Fellowes*• Franklin Templeton Investments*• Frontdoor*• Humana*
• John Hancock*
• JP Morgan Chase & Co.*• Land O’Lakes, Inc.^• Lenovo^
• MGM Resorts International^• Navy Federal Credit Union^
• Pearson^
• PwC^
• Segal^• Stop & Shop^
• The Wonderful Company^
• Thomson Reuters*• TruStage/Cuna Mutual Group*
• UL LLC^
• U.S. Cellular^• Vision Service Plan*
** = New Entry ^ = Updated Entry * = Updated Prior to 2020
3 | ANA In-House Agency Fact Book
7-Eleven
IndustryRetail
Name of In-House Agencyn-HOUSE
Year In-House Agency Established2018
Size of In-House Agency5 Full-time employees 10 Freelancers Estimated Percentage of Work Completed by FTE/PTE vs. Freelancer30/70
Works across the enterprise
Billing MethodOther
Number of Projects/Jobs Completed Annually500
No corporate policy in place that requires in-house agency use
Works with external agencies
Agency of RecordYes
In-House Agency Facts Core PeripheralOther
In-House Team
External Agency
Animation
Augmented Reality/ Virtual Reality
Brand Development
Content Marketing Strategy/Management
Creative Marketing Strategy
Creative Services (e.g. graphic design, photography, video, package design, interiors, infographics, website design/management, UI/UX, etc.)
Digital Marketing and Advertising (e.g. search engine marketing/SEO, email, mobile, SMS)
Digital Strategy
E-Commerce (e.g. platform, product content, UI/UX)
Experiential/Event Advertising (in-person/virtual)
External/Corporate Communications (e.g. speech writing, annual reports, business papers, presentations, press/media relations, investor/stakeholder relations)
Influencer Marketing
Internal Communications
Marketing Analytics and Research
Media Planning/Buying
Out-of-Home Advertising (e.g. exterior signage/wraps/vehicle design, billboards, trade show booths)
Podcasting
Print Advertising (e.g. direct mail, posters, merchandising/point of sale (in-store), catalogs)
Programmatic Media Buying
Radio Commercials
Relationship Marketing (e.g. Customer Relationship Management (CRM), rewards and loyalty marketing, promotions)
Sales and/or Customer Service Support (e.g. collateral materials, sales data sheets, brochures, call center scripts, chatbots, call center recordings)
Social Media
Televised Commercials
= Selected
= Not Selected
= NA
^ Updated Entry
In-House Agency Capabilities
4 | ANA In-House Agency Fact Book
7-ElevenDirector, Owned
Content & Creative
Creative Director
Senior Copywriter
Copywriter
Associate Creative Director
Senior Art Director Photographer
Content Designer
Content Designer
Content Designer
Content Designer
Content Designer
Production Design Manager
Production Designer Developer
Developer
Studio Manager
Project Coordinator
5 | ANA In-House Agency Fact Book
American Express
IndustryFinancial Services
Name of In-House AgencyOnBrand
Year In-House Agency Established2013
Size of In-House Agency24 Full-time employees 4 Freelancers Estimated Percentage of Work Completed by FTE/PTE vs. Freelancer70/30
Works across the enterprise
Billing MethodChargeback
Number of Projects/Jobs Completed AnnuallyClose to 500 in 2021 More than 500 in 2022
No corporate policy in place that requires in-house agency use
Works with external agencies
Agency of RecordYes
In-House Agency Facts Core PeripheralOther
In-House Team
External Agency
Animation
Augmented Reality/ Virtual Reality
Brand Development
Content Marketing Strategy/Management
Creative Marketing Strategy
Creative Services (e.g. graphic design, photography, video, package design, interiors, infographics, website design/management, UI/UX, etc.)
Digital Marketing and Advertising (e.g. search engine marketing/SEO, email, mobile, SMS)
Digital Strategy
E-Commerce (e.g. platform, product content, UI/UX)
Experiential/Event Advertising (in-person/virtual)
External/Corporate Communications (e.g. speech writing, annual reports, business papers, presentations, press/media relations, investor/stakeholder relations)
Influencer Marketing
Internal Communications
Marketing Analytics and Research
Media Planning/Buying
Out-of-Home Advertising (e.g. exterior signage/wraps/vehicle design, billboards, trade show booths)
Podcasting
Print Advertising (e.g. direct mail, posters, merchandising/point of sale (in-store), catalogs)
Programmatic Media Buying
Radio Commercials
Relationship Marketing (e.g. Customer Relationship Management (CRM), rewards and loyalty marketing, promotions)
Sales and/or Customer Service Support (e.g. collateral materials, sales data sheets, brochures, call center scripts, chatbots, call center recordings)
Social Media
Televised Commercials
= Selected
= Not Selected
= NA
^ Updated Entry
In-House Agency Capabilities
6 | ANA In-House Agency Fact Book
Core PeripheralOther
In-House Team
External Agency
Animation
Augmented Reality/ Virtual Reality
Brand Development
Content Marketing Strategy/Management
Creative Marketing Strategy
Creative Services (e.g. graphic design, photography, video, package design, interiors, infographics, website design/management, UI/UX, etc.)
Digital Marketing and Advertising (e.g. search engine marketing/SEO, email, mobile, SMS)
Digital Strategy
E-Commerce (e.g. platform, product content, UI/UX)
Experiential/Event Advertising (in-person/virtual)
External/Corporate Communications (e.g. speech writing, annual reports, business papers, presentations, press/media relations, investor/stakeholder relations)
Influencer Marketing
Internal Communications
Marketing Analytics and Research
Media Planning/Buying
Out-of-Home Advertising (e.g. exterior signage/wraps/vehicle design, billboards, trade show booths)
Podcasting
Print Advertising (e.g. direct mail, posters, merchandising/point of sale (in-store), catalogs)
Programmatic Media Buying
Radio Commercials
Relationship Marketing (e.g. Customer Relationship Management (CRM), rewards and loyalty marketing, promotions)
Sales and/or Customer Service Support (e.g. collateral materials, sales data sheets, brochures, call center scripts, chatbots, call center recordings)
Social Media
Televised Commercials
Bank of AmericaIn-House Agency Capabilities
IndustryFinancial Services
Name of In-House AgencyEnterprise Creative Solutions (ECS)
Year In-House Agency Established1986
Size of In-House Agency107 Full-time employees
Works across the enterprise
Billing MethodChargeback
Number of Projects/Jobs Completed AnnuallyMore than 12,000
No corporate policy in place that requires in-house agency use
Works with external agencies
Agency of RecordYes
Reasons for using external agencyRole clarity is determined during annual planning sessions.
In-House Agency Facts
= Selected
= Not Selected
= NA
^ Updated Entry
7 | ANA In-House Agency Fact Book
BD
IndustryMedical Device and Technology
Name of In-House AgencyCreative Services
Year In-House Agency Established1997
Size of In-House Agency19 Full-time employees 18 Freelancers
Works across the enterprise
Billing MethodCost center
No corporate policy in place that requires in-house agency use
Works with external agencies
Agency of RecordNo Reasons for using external agencyClient-by-client basis
In-House Agency Facts
A LITTLE MODERATE A LOT
Analytics
Annual Reports
Brand Development and Design
Brochures
Business Papers
Catalogs
Collateral Materials
Creative Marketing Strategy
Customer Relationship Management
Digital Display Advertising
Direct Mail
Email Marketing
Experiential Advertising
Graphic Design
Internal Communications
Media Planning
Media Buying
Merchandising/Point of Sale
Mobile, SMS
Out-of-Home Advertising
Package Design
Podcasting
Posters
Presentations
Print Advertising
Promotions
Research
Sales Data Sheets
Search Engine Marketing
Signage/Vehicle Design
Radio Commercials
Social Media
Televised Commercial Video
Video (internal, website, YouTube)
Website Design/Development/Management
Other: Our Digital Marketing team handles SEO, SEM, web, analytics — partner to Creative Services
= Selected
= Not Selected
= NA
Capabilities and Amount
of Projects Completed
in a Year
* Updated Prior to 2020
8 | ANA In-House Agency Fact Book
BlueTriton Brands
IndustryBeverage
Name of In-House AgencyThe Lab Year In-House Agency Established2018
Size of In-House Agency7 Full-time employees
Works with specific line(s) of business or brands
Billing MethodCost Center Number of Projects/Jobs Completed Annually800
No corporate policy in place that requires in-house agency use
Works with external agencies
Agency of RecordYes
In-House Agency Facts Core PeripheralOther
In-House Team
External Agency
Animation
Augmented Reality/ Virtual Reality
Brand Development
Content Marketing Strategy/Management
Creative Marketing Strategy
Creative Services (e.g. graphic design, photography, video, package design, interiors, infographics, website design/management, UI/UX, etc.)
Digital Marketing and Advertising (e.g. search engine marketing/SEO, email, mobile, SMS)
Digital Strategy
E-Commerce (e.g. platform, product content, UI/UX)
Experiential/Event Advertising (in-person/virtual)
External/Corporate Communications (e.g. speech writing, annual reports, business papers, presentations, press/media relations, investor/stakeholder relations)
Influencer Marketing
Internal Communications
Marketing Analytics and Research
Media Planning/Buying
Out-of-Home Advertising (e.g. exterior signage/wraps/vehicle design, billboards, trade show booths)
Podcasting
Print Advertising (e.g. direct mail, posters, merchandising/point of sale (in-store), catalogs)
Programmatic Media Buying
Radio Commercials
Relationship Marketing (e.g. Customer Relationship Management (CRM), rewards and loyalty marketing, promotions)
Sales and/or Customer Service Support (e.g. collateral materials, sales data sheets, brochures, call center scripts, chatbots, call center recordings)
Social Media
Televised Commercials
= Selected
= Not Selected
= NA
** New Entry
In-House Agency Capabilities
9 | ANA In-House Agency Fact Book
Chevron
IndustryEnergy
Name of In-House AgencyBluehouse
Year In-House Agency Established1992
Size of In-House Agency30 Full-time employees 80 Freelancers Estimated Percentage of Work Completed by FTE/PTE vs. Freelancer25/75
Works across the enterprise
Billing MethodCost Center/Chargeback Number of Projects/Jobs Completed Annually3,000
No corporate policy in place that requires in-house agency use
Works with external agencies
Agency of RecordYes Reasons for using external agencyTier one work typically, determination made at prioritization meetings
In-House Agency Facts
A LITTLE MODERATE A LOT
Analytics
Annual Reports
Brand Development and Design
Brochures
Business Papers
Catalogs
Collateral Materials
Creative Marketing Strategy
Customer Relationship Management
Digital Display Advertising
Direct Mail
Email Marketing
Experiential Advertising
Graphic Design
Internal Communications
Media Planning
Media Buying
Merchandising/Point of Sale
Mobile, SMS
Out-of-Home Advertising
Package Design
Podcasting
Posters
Presentations
Print Advertising
Promotions
Research
Sales Data Sheets
Search Engine Marketing
Signage/Vehicle Design
Radio Commercials
Social Media
Televised Commercial Video
Video (internal, website, YouTube)
Website Design/Development/Management
Other: Corporate Narrative & Messaging Strategy, Digital Strategy, Content Strategy, Channel Strategy, Virtual Event Support, UI/UX, Accessibility
= Selected
= Not Selected
= NA
Capabilities and Amount
of Projects Completed
in a Year
* Updated Prior to 2020
10 | ANA In-House Agency Fact Book
Chobani
IndustryFood & Beverage
Name of In-House AgencyBrand Development
Year In-House Agency Established2017
Size of In-House Agency63 Full-time employees3 Freelancers Estimated Percentage of Work Completed by FTE/PTE vs. Freelancer99.9
Works across the enterprise
Billing MethodSubsidized Number of Projects/Jobs Completed Annually500+
No corporate policy in place that requires in-house agency use
Does not work with external agencies
In-House Agency Facts
A LITTLE MODERATE A LOT
Analytics
Annual Reports
Brand Development and Design
Brochures
Business Papers
Catalogs
Collateral Materials
Creative Marketing Strategy
Customer Relationship Management
Digital Display Advertising
Direct Mail
Email Marketing
Experiential Advertising
Graphic Design
Internal Communications
Media Planning
Media Buying
Merchandising/Point of Sale
Mobile, SMS
Out-of-Home Advertising
Package Design
Podcasting
Posters
Presentations
Print Advertising
Promotions
Research
Sales Data Sheets
Search Engine Marketing
Signage/Vehicle Design
Radio Commercials
Social Media
Televised Commercial Video
Video (internal, website, YouTube)
Website Design/Development/Management
= Selected
= Not Selected
= NA
Capabilities and Amount
of Projects Completed
in a Year
* Updated Prior to 2020
11 | ANA In-House Agency Fact Book
Citi
IndustryFinance
Name of In-House AgencyCiti Creative Services
Year In-House Agency Established2019
Size of In-House Agency5 Full-time employees Estimated Percentage of Work Completed by FTE/PTE vs. FreelancerWe do not use PT or Freelance
Works across the enterprise
Billing MethodOther Number of Projects/Jobs Completed AnnuallyMore than 500
No corporate policy in place that requires in-house agency use
Works with external agencies
Agency of RecordYes
In-House Agency Facts Core PeripheralOther
In-House Team
External Agency
Animation
Augmented Reality/ Virtual Reality
Brand Development
Content Marketing Strategy/Management
Creative Marketing Strategy
Creative Services (e.g. graphic design, photography, video, package design, interiors, infographics, website design/management, UI/UX, etc.)
Digital Marketing and Advertising (e.g. search engine marketing/SEO, email, mobile, SMS)
Digital Strategy
E-Commerce (e.g. platform, product content, UI/UX)
Experiential/Event Advertising (in-person/virtual)
External/Corporate Communications (e.g. speech writing, annual reports, business papers, presentations, press/media relations, investor/stakeholder relations)
Influencer Marketing
Internal Communications
Marketing Analytics and Research
Media Planning/Buying
Out-of-Home Advertising (e.g. exterior signage/wraps/vehicle design, billboards, trade show booths)
Podcasting
Print Advertising (e.g. direct mail, posters, merchandising/point of sale (in-store), catalogs)
Programmatic Media Buying
Radio Commercials
Relationship Marketing (e.g. Customer Relationship Management (CRM), rewards and loyalty marketing, promotions)
Sales and/or Customer Service Support (e.g. collateral materials, sales data sheets, brochures, call center scripts, chatbots, call center recordings)
Social Media
Televised Commercials
= Selected
= Not Selected
= NA
^ Updated Entry
In-House Agency Capabilities
12 | ANA In-House Agency Fact Book
Citi
13 | ANA In-House Agency Fact Book
Coldwell Banker
IndustryReal Estate
Name of In-House AgencyThe Studio
Year In-House Agency Established2018
Size of In-House Agency290 Full-time employeesPart-time employeesFreelancers Estimated Percentage of Work Completed by FTE/PTE vs. Freelancer95/5
Works across the enterprise
Billing MethodHybrid Number of Projects/Jobs Completed Annually15,000+
Corporate policy in place but only for some lines of business or brands
Works with external agencies
Agency of RecordYes
In-House Agency Facts Core PeripheralOther
In-House Team
External Agency
Animation
Augmented Reality/ Virtual Reality
Brand Development
Content Marketing Strategy/Management
Creative Marketing Strategy
Creative Services (e.g. graphic design, photography, video, package design, interiors, infographics, website design/management, UI/UX, etc.)
Digital Marketing and Advertising (e.g. search engine marketing/SEO, email, mobile, SMS)
Digital Strategy
E-Commerce (e.g. platform, product content, UI/UX)
Experiential/Event Advertising (in-person/virtual)
External/Corporate Communications (e.g. speech writing, annual reports, business papers, presentations, press/media relations, investor/stakeholder relations)
Influencer Marketing
Internal Communications
Marketing Analytics and Research
Media Planning/Buying
Out-of-Home Advertising (e.g. exterior signage/wraps/vehicle design, billboards, trade show booths)
Podcasting
Print Advertising (e.g. direct mail, posters, merchandising/point of sale (in-store), catalogs)
Programmatic Media Buying
Radio Commercials
Relationship Marketing (e.g. Customer Relationship Management (CRM), rewards and loyalty marketing, promotions)
Sales and/or Customer Service Support (e.g. collateral materials, sales data sheets, brochures, call center scripts, chatbots, call center recordings)
Social Media
Televised Commercials
= Selected
= Not Selected
= NA
^ Updated Entry
In-House Agency Capabilities
14 | ANA In-House Agency Fact Book
Coldwell Banker
Ann Marie WulframJr Art DirectorPRODUCTIONChicago Area
Amanda KarneyProject CoordinatorDESIGN CONCIERGEChicago Area
Alexis ZambranoProject CoordinatorPRODUCTIONChicago Area
Sally WingProject CoordinatorCONCEPT/DESIGNSan Francisco Bay
Jan LoomisNational Vice President, MarketingSW Florida Nancy Fischer
Executive AssistantSW Florida
Jenny PanitchNational Director,Creative OperationsChicago Area
Adam GrayNational Manager, Project ManagementCONCEPT/DESIGNSW Florida
Rasha SalamyProject ManagerPRODUCTIONChicago Area
Pooja PanpiboonProject ManagerCONCEPT/DESIGNSan Francisco Bay
Crystal PhillipsNational Manager, Project ManagementDESIGN CONCIERGEChicago Area
Guadalupe BarnettProject CoordinatorPRODUCTIONNorth Carolina
Project Management & Production Design
Jennifer McGuireNational Director,Creative ContentSW Florida
Creative Content
Dana JenningsVideo Production ManagerCONCEPT/DESIGN/PRODUCTIONMassachusetts
Kristina SmithJunior CopywriterDESIGN/PRODUCTIONSW Florida
Vanessa HoustonCopywriting ManagerDESIGN/PRODUCTIONSW Florida
Bob TamburriCopywriting ManagerCONCEPTNew Jersey
Tracy EllisonCopywriterCONCEPTChicago Area
Andrea GoymaCopywriterCONCEPTNew York City
Andrew JaroshCopywriterPRODUCTIONSW Florida
Alice GarwoodCopywriterDESIGN/PRODUCTIONSW Florida
Bill SloanNational Creative DirectorSW Florida
Concept & Design
Jose NaveaProject CoordinatorCONCEPT/DESIGNSW Florida
Kylee SolbergProject ManagerDESIGN CONCIERGEChicago Area
David GarlitzkeLuxury Media SpecialistACCOUNT SERVICES/
CONCEPT/DESIGNSW Florida
Paula AlbrittonMarketing Billing CoordinatorACCOUNT SERVICESSW Florida
Penny YoungMarketing Billing CoordinatorACCOUNT SERVICESNew Jersey
Kari SwartzArt Director, AdvertisingDESIGN/PRODUCTIONSW Florida
Danielle SellersArt Director, AdvertisingDESIGN/PRODUCTIONSW Florida
Valery RochaJr Art Director, Advertising
PRODUCTIONNew Jersey
Landon IwamuraJr Art Director, Advertising
PRODUCTIONHonolulu, HI
Chris SatterfieldJr Art Director, Advertising
PRODUCTIONSouthern CA
Chelsie BabcockJr Art Director, Advertising
PRODUCTIONSouthern CA
Katie ThorntonNational Director,Design Concierge + Global LuxurySW Florida
Design Concierge & Global Luxury
Don UlinskiArt Director, AdvertisingDESIGN/PRODUCTIONSW Floridaa
Alin EbrahimiAdvertising Manager West
DESIGN/ACCOUNT SERVICESSouthern CA
Jennifer SchelbergerProject CoordinatorDESIGN CONCIERGEChicago Area
Katrinka SloanNational Manager, Creative ServicesDESIGNSW Florida
Jhomarie LoquellanoArt DirectorPRODUCTIONSouthern CA
Carrie MaxwellJr Art DirectorPRODUCTIONAustin, TX
Liz Ventura-PerezArt DirectorPRODUCTIONSW Florida
Sarah-Jane SouthernJr Art DirectorPRODUCTIONSW Florida
David AnchondoSenior Art DirectorCONCEPTSouthern CA
John GreskeLead Designer - BrandCONCEPTSW FloridaKate Ross
Project CoordinatorCONCEPT/DESIGNMassachusetts
Mike GaudreauAccount Manager,Design ConciergeACCOUNT SERVICESChicago Area
Cara KleinLuxury Markets Manager
ACCOUNT SERVICES/CONCEPT/DESIGN
SW Florida
Katie BarnesMarketing Billing ManagerACCOUNT SERVICESSW Florida
Moraima RandazzoNational Manager, Project Management & Production Design PRODUCTIONAtlanta, GA
Lisa MorrowCreative Services ManagerDESIGNChicago Area
Mike HarrisArt DirectorDESIGNSW Florida
Andrew PanicaArt DirectorDESIGNSW Florida
TBDArt DirectorDESIGNTBD
Sonia HurtadoArt Director
DESIGNSouthern CA
Monica VasquezArt Director
DESIGNSouthern CA
Jennifer ChiavettaArt Director
DESIGNSouthern CA
Michelle DaviesArt Director
DESIGNSouthern CA
Michelle PetriellaJr Art DirectorDC - SEMI-CUSTOMNew Jersey
Fermin OspinaArt DirectorDC - SEMI-CUSTOMSouthern CA
Frank MarteCreative Services ManagerDESIGN CONCIERGESEMI-CUSTOMChicago Area
Lily BronfeynJr Art DirectorDC - SEMI-CUSTOMChicago Area
John CostaJr Art DirectorDC - SEMI-CUSTOMChicago Area
Andrea BritoArt DirectorDC - SEMI-CUSTOMSW Florida
Rene RamirezArt DirectorDC - SEMI-CUSTOMSouthern CA
Jennifer HolmenArt DirectorDC - CUSTOMSW Florida
Melissa HuntsmanCreative Services ManagerDESIGN CONCIERGECUSTOMSan Francisco Bay
Juan ParraSenior Art Director DC - CUSTOMNew Jersey
Michelle PisowodzkiArt DirectorDC - CUSTOMChicago Area
Victorio Suarez-HeviaArt DirectorDC - CUSTOM San Francisco Bay
Taylor ConklinAccount Specialist,Design ConciergeACCOUNT SERVICESNew Jersey
Rick LangeVideo ProducerPRODUCTIONOhio
Corey NortonVideo ProducerCONCEPT/DESIGNMassachusetts
Katie SowosikMotion Graphic DesignerCONCEPT/DESIGNSan Francisco
Jessica DecinaCopywriting Manager DESIGN CONCIERGENew Jersey
Nancy EakinCopywriterDESIGN CONCIERGEChicago Area
Carma StahnkeCopywriterDESIGN CONCIERGEChicago Area
Javier PalaciosGraphic DesignerPRODUCTIONSW Florida
Sam RosenfeldCreative Operations Specialist Chicago Area
Shaan HassanProject ManagerSouthern CA
TBDProject CoordinatorDESIGN CONCIERGETBD
Trey MelcherProject CoordinatorDESIGN CONCIERGECincinnati, OH
Julianna HincksProject ManagerDESIGN CONCIERGEChicago Area
Melissa ProvostProject ManagerDESIGN CONCIERGEMassachussetts
Lauren OosterlinckCopywriterDESIGN CONCIERGEIndianapolis
Jennifer HargadenNational Director,Media + BillingSW Florida
Media + Billing
Julie RollerAdvertising Manager East DESIGN/ACCOUNT SERVICESSW Florida
Stacy GaudreauAdvertising Project ManagerDESIGN/PRODUCTION/ACCOUNT SERVICES SW Florida
Company Services Agent Services
Mike WeberJr Art DirectorDESIGNSW Florida
15 | ANA In-House Agency Fact Book
Coldwell Banker
TBDSpecialist, New England
Chris ClarkNational VP, Field Marketing StrategiesMadison, NJ
FIELD MARKETING
Florida and Sarasota, FL
Pittsburgh
Chicagoland and Deerfield, IL
Minnesota
Southern California
Arizona
New England
Utah
Madison, NJ
Ohio
Colorado
Mid-Atlantic
Atlanta, GA
Carolinas
Waltham, MA
Central PA
Texas
Philadelphia
CTWC
New Jersey
Long Island
TBD
Connecticut
Marketing Planning
Northern California
St. Louis
Agencies
Hawaii
Jeremy BrooksField Marketing Director Texas and ColoradoFlower Mound, TX
Texas, Colorado
Taylor BlissitField Marketing Manager, HoustonCy-Fair, TX
Talia VanderVeldenField Marketing Manager, Austin Austin, TX
Laura KovatchSpecialist, Dallas/FWFlower Mound, TX
Bob AlbanSpecialist, HoustonHouston, TX
Caitlin SpikesSpecialist, AustinAustin, TX
Clarissa CrossField Marketing Manager, Dallas/FWFlower Mound, TX
Todd MoirField Marketing Manager, ColoradoDenver, CO
Claire RogersSocial Media Specialist, Colorado, TexasDallas, TX
Terrisa NevinProject Manager, Champaign, IL
TBDProject Manager, Madison, NJ
Lindsay NewlerProject ManagerMadison, NJ
Christine BarraganManager-National Awards and Recognition, Sherman Oaks, CA
Kelly GriffithMarketing Specialist, Sarasota, FL
Olivia StultzProject Coordinator, Sarasota, FL
Brittany WardProject Coordinator, Sarasota, FL
Nick FinckMarketing Specialist, Madison, NJ
Marcy VellaProject Coordinator, Sarasota, FL
Ashleigh DellapiProject Coordinator, Lead Generation Madison, NJ
Valerie BarkerMarketing Coordinator
Stephen DaingerfieldProject Manager, Strategic Marketing Projects Madison, NJ
Rosalina GuarinoProject Coordinator, Madison, NJ
Field ProgramsChicagoland, Minnesota
Aimee LernerField Marketing DirectorDeerfield, IL
Samantha BigaSocial Media Specialist, Chicago, Minnesota
Kathleen HenneberryLuxury Manager. Chicago, IL
Sarah FurthSpecialist, Edina, MN
Wendie GraczykField Marketing Manager, Minnesota, Edina, MN
Joanne OdashSpecialist, Minneapolis, MN
Alexis RajdlSpecialist, St. Cloud, MN
Shira RabkinSpecialist, Wayzata, MN
Lauren KniejaField Marketing Coordinator, Chicago, IL
Joyce HolmanField Marketing Manager, Northshore/Northwest, Wisconsin Regions
Janice GreenbergSpecialist, Northshore Region
Laura PagelSpecialist, Wisconsin Region, Mequon, WI
Irma IluridzeSpecialist, Northshore Region
Tiffany BrandtSpecialist, North City Region
TBDSpecialist, Northshore
Sarah ChristensenField Marketing Manager, City/West and South Region/New Buffalo MI/Indiana Region
Anne CallaghanSpecialist, West Region
Jason CroghanSpecialist, West Region
TBDSpecialist, Western Region
Leah ScottSpecialist, City Region
Denise LaBudaSpecialist, South Region
Lindsey CramerSpecialist, Indiana Region, Bradley, IL, New Buffalo, MI
Ohio, Midwest, Pennsylvania
Sarah ZalewskiField Marketing Director St. Louis, Ohio, PennsylvaniaSt. Louis, MO
TBD Specialist, Philadelphia
Elizabeth Stecz Specialist, Central PA, Lancaster, PA
Jeff GeoghanField Marketing Manager, Central PA/ Philadelphia Lancaster, PA
Nicole ConnerSpecialist, St. Louis, MO
Brooke EmshoffSpecialist, St. Louis, MO
Ashley DarlingField Marketing Manager, Ohio, Columbus, OH
Ashley MaesField Marketing Manager, St. Louis, St. Louis, MO
Trom ProcterSpecialist, St. Louis, MO
Kevin YoungSpecialist, Columbus, OH
John WdowiakField Marketing Manager, Pittsburgh, PA
Diana WerkmeisterSpecialist, Pittsburgh, PA
Grace BakerSpecialist, Cincinnati, OH
Zack SchultzSpecialist, Cincinnati, OH
Jacklyn KimmetSpecialist, Cincinnati, OH
Kristen MullikinSpecialist, Columbus, OH
Hannah WrightSpecialist, Columbus, OH
David PerkinsSpecialist, Columbus, OH
Betty GoodmanSocial Media Specialist, Ohio, Midwest
TBDSocial Media Specialist, Pennsylvania
Southern California, Arizona
Randy BragdonField Marketing DirectorSoCal and Arizona San Diego, CA
Gabriella CsizmadiaSr. MA, San Diego/Orange County/Riverside County, CA
Wayne WintersteinSr. MA, Greater LA, Sherman Oaks, CA
Travis CassField Marketing Manager, San Diego/ Orange County/Riverside County, San Diego, CA
Rachael KimseyField Marketing ManagerGreater LA, Westlake Village, CA
Nic Baptiste-WilliamsField Marketing Manager, Arizona, Scottsdale, AZ
Sean PalmieriLuxury Markets Manager, Beverly Hills, CA
Dee FieldingSpecialist, Scottsdale, AZ
Alyssa ZuczekSpecialist, Scottsdale, AZ
Ian HolmesSpecialist, San Diego County, San Diego, CA
Alyssa Fong-CripeSpecialist, San Diego County, San Diego, CA
Jake BachmanSpecialist, Orange/Riverside County
Sarah RobbinsSpecialist, Orange/Riverside County
Melissa FernaldSpecialist, Orange/Riverside County
Kristal DocterSpecialist, Orange/Riverside County
AJ MatalonSpecialist, Greater Los Angeles
Xishel HydeSpecialist, Greater Los Angeles
Matthew KowallisSpecialist, Greater Los Angeles
Tatiana MoraSocial Media Specialist, SoCal, Arizona
Northeast
Deb PaceField Marketing DirectorSarasota, FL
Florida
Joe WiseSocial Media Specialist, Florida
Charlene ConillLuxury Manager, Florida
Mid-Atlantic, Atlanta, Carolinas, Northwest Florida
Andrea BerendField Marketing Manager West Central Region, Tampa, FL
Lauren JohnsonField Marketing ManagerSoutheast Region, Fort Lauderdale, FL
Jesse TurnerSpecialist, Sarasota, FL
Terri GagliardiCoordinator, Sarasota, FL
Candyce Holland Field Marketing ManagerEast Central Region, Orlando, FL
Sheri SchobertSpecialist, Tampa, FL
Tracy HurwitzSpecialist, West Palm Beach, FL
Vanessa RomeoSpecialist, Miami, FL
Kathy GulvasField Marketing Manager, Naples, FL
Sol ScottSpecialist, Fort Lauderdale, FL
Connie LewisField Marketing Manager Northwest Region, Pensacola, FL
Leslie WilliamsonField Marketing Director Dunwoody Corporate Office, Dunwoody, GA
Jennifer MotrukField Marketing Manager, Mid-AtlanticEllicott City, MD
Brandi MoretonField Marketing Manager, CarolinasCharlotte, NC
Matt Elliott Specialist, Dunwoody, GA
Brittany MoultonSpecialist, Pensacola, FL
TBD Specialist
Brenda McAleerField Marketing Manager, Atlanta, Dunwoody, GA
Liz Rogers Specialist, Annapolis, VA
Chrissy RaynorSpecialist, CarolinasCharlotte, NC
Fardeen ChowdhurySpecialist, Vienna, VA
Ciri FenzelSpecialist, Severna Park, MD
Kenneth MilnerSpecialist, Washington, D.C.
Angie MyersSpecialist, Bel Air, MD
Bethany LathamSpecialist, Bethesda, MD
Anastasia StraleySocial Media Specialist, Atlanta, Carolinas, Mid-Atlantic
TBDSocial Media Specialist, Mid-Atlantic
Updated April 2021
Michael ReingoldMarketing Analyst
Events - Team A
Melissa SantoneSr Dir Brand Events/Event Team A Madison, NJ
Caitlin VineisEvent Specialist, Madison, NJ
Christina SalleyEvent Specialist, Sarasota, FL
Gianna MazzarellaEvent Coordinator Madison, NJ
KristiAnne MalechukEvent Specialist, Irvine, CA
Kelly MacKenzieEvent Specialist, Irvine, CA
Morgan NordquistEvent Specialist, Madison, NJ
Samantha AnticoSr Manager, CBR Events/Event Team B Madison, NJ
Events - Team B
Larry SheaCoordinator, Hammond
Michael MorelSpecialist, Andover, MA
Rachel JacobsSpecialist, Weston, MA
Melissa ProvostCoordinator, Longmeadow, MA
Lisa Maksander Coordinator, Hammond
Todd LamotheField Marketing Director
Katie Asselin Specialist, Danbury, CT
TBD Specialist, Connecticut and Westchester
Kim WallaceField Marketing Manager, New England
Lori WilliamsSpecialist, Waltham, MA
Jacklyn DonahueField Marketing Manager, Connecticut and Westchester
Susan Bontempo Coordinator, Florham Park, NJ
Zach BichoSpecialist, Madison, NJ
Katherine SeanatoreSpecialist, Madison, NJ
Gina GrossmanField Marketing Manager, New Jersey
Kim GrafField Marketing Manager, Long Island
Maggie LawlerLuxury Manager, New England
Mikala GilroySocial Media Specialist, Northeast
Kelly Nigro Luxury Manager, Connecticut and Westchester
Deb VersackasField Marketing Manager, New England
Melissa ParisSpecialist, Winchester, MA
Laura ShaneField Marketing Manager
Ryan AckermannSpecialist, Madison, NJ
Danielle Burdick Specialist, Danbury, CT
Ryan GillespieCoordinator, Melville, NY
Jeffrey ZesersonSpecialist, Boston, MA
Camy WaltonField Marketing DirectorNor Cal, Hawaii, UtahConcord, CA
Northern California, Hawaii, Utah
Claudia CouryField Marketing Manager SF East/North Bay, Concord, CA
Richelle AbiangField Marketing Manager, Hawaii, Honolulu, HI
John WinchesterField Marketing Manager, Utah, Midvale, UT
Christen KellyField Marketing Manager, Silicon Valley/SF Peninsula, Concord, CA
Molly BriscoSpecialist, Salt Lake City, UT
Stephanie DavisSpecialist, Union Heights, UT
Kathleen TranCoordinator, Concord, CA
Denise DelaneySpecialist, Silicon Valley
Anuj ChaudharySpecialist, Santa Cruz/Carmel
Jeff DeJongSpecialist, San Francisco
Nakia FritzSpecialist, Sonoma
Pamela GhandourSpecialist, Lower Peninsula
Ansley IzzoSpecialist, San Jose
Shanelle ClareSpecialist, San Francisco Pacific Heights
Brittany FrandsenSpecialist, Tri-Valley
TBDSpecialist, Upper Peninsula
Amanda HamchukSpecialist, Los Gatos
Tyler MooreSpecialist, Marin
JoAnn HornerSpecialist, Alameda
John NunnsField Marketing Manager, Northern California MC Trainer, Concord, CA
Lauren ParkerSocial Media Specialist, NorCal, Hawaii, Utah
Alexa ConchingSpecialist, Honolulu, HI
Katrinia GargiuloLuxury Manager, NorCal
Dustin RomeroField Marketing Manager, Sac/Tahoe, Concord, CA
Hillary NickelSpecialist, Downtown
Kaitlyn AusenSpecialist, 80 Corridor
Keith CookSpecialist, 50 Corridor
Planning
TBDDirector of Marketing Planning and Integration
Amy CrawfordNational Director, National Projects/Core 4 Awards/RecruitingSarasota, FL
Kaitlyn MackenzieSpecialist, Waltham, MA
16 | ANA In-House Agency Fact Book
Eli Lilly and Company
IndustryPharmaceutical
Name of In-House AgencyLilly Marketing Studios
Year In-House Agency Established2017
Size of In-House Agency173 Full-time employees
Works with specific line(s) of business or brand
Billing MethodSubsidized Number of Projects/Jobs Completed Annually6-7K projects/jobs per year with original creative for 2500 of those projects
Corporate policy in place but only for some lines of business or brands
Works with external agencies
Agency of RecordYes
In-House Agency Facts Core PeripheralOther
In-House Team
External Agency
Animation
Augmented Reality/ Virtual Reality
Brand Development
Content Marketing Strategy/Management
Creative Marketing Strategy
Creative Services (e.g. graphic design, photography, video, package design, interiors, infographics, website design/management, UI/UX, etc.)
Digital Marketing and Advertising (e.g. search engine marketing/SEO, email, mobile, SMS)
Digital Strategy
E-Commerce (e.g. platform, product content, UI/UX)
Experiential/Event Advertising (in-person/virtual)
External/Corporate Communications (e.g. speech writing, annual reports, business papers, presentations, press/media relations, investor/stakeholder relations)
Influencer Marketing
Internal Communications
Marketing Analytics and Research
Media Planning/Buying
Out-of-Home Advertising (e.g. exterior signage/wraps/vehicle design, billboards, trade show booths)
Podcasting
Print Advertising (e.g. direct mail, posters, merchandising/point of sale (in-store), catalogs)
Programmatic Media Buying
Radio Commercials
Relationship Marketing (e.g. Customer Relationship Management (CRM), rewards and loyalty marketing, promotions)
Sales and/or Customer Service Support (e.g. collateral materials, sales data sheets, brochures, call center scripts, chatbots, call center recordings)
Social Media
Televised Commercials
= Selected
= Not Selected
= NA
** = New Entry
In-House Agency Capabilities
17 | ANA In-House Agency Fact Book
Experian
IndustryFinancial Services
Name of In-House AgencyThe Cooler
Year In-House Agency Established2016
Size of In-House Agency12 Full-time employees Estimated Percentage of Work Completed by FTE/PTE vs. Freelancer100
Works across the enterprise
Billing MethodNone Number of Projects/Jobs Completed Annually125
No corporate policy in place that requires in-house agency use
Works with external agencies
Agency of RecordNo Reasons for using external agencyWe DO work with an external agency on specific projects from clients
In-House Agency Facts
A LITTLE MODERATE A LOT
Analytics
Annual Reports
Brand Development and Design
Brochures
Business Papers
Catalogs
Collateral Materials
Creative Marketing Strategy
Customer Relationship Management
Digital Display Advertising
Direct Mail
Email Marketing
Experiential Advertising
Graphic Design
Internal Communications
Media Planning
Media Buying
Merchandising/Point of Sale
Mobile, SMS
Out-of-Home Advertising
Package Design
Podcasting
Posters
Presentations
Print Advertising
Promotions
Research
Sales Data Sheets
Search Engine Marketing
Signage/Vehicle Design
Radio Commercials
Social Media
Televised Commercial Video
Video (internal, website, YouTube)
Website Design/Development/Management
= Selected
= Not Selected
= NA
Capabilities and Amount
of Projects Completed
in a Year
* Updated Prior to 2020
18 | ANA In-House Agency Fact Book
Fellowes
IndustryOffice Products
Name of In-House AgencyGlobal Branding
Year In-House Agency Established2017
Size of In-House Agency22 Full-time employees5 Freelancers Estimated Percentage of Work Completed by FTE/PTE vs. Freelancer95/5
Works across the enterprise
Billing MethodCost Center Number of Projects/Jobs Completed Annually1,100
No corporate policy in place that requires in-house agency use
Works with external agencies
Agency of RecordNo Reasons for using external agencyIf capabilities don’t exist internally
In-House Agency Facts
A LITTLE MODERATE A LOT
Analytics
Annual Reports
Brand Development and Design
Brochures
Business Papers
Catalogs
Collateral Materials
Creative Marketing Strategy
Customer Relationship Management
Digital Display Advertising
Direct Mail
Email Marketing
Experiential Advertising
Graphic Design
Internal Communications
Media Planning
Media Buying
Merchandising/Point of Sale
Mobile, SMS
Out-of-Home Advertising
Package Design
Podcasting
Posters
Presentations
Print Advertising
Promotions
Research
Sales Data Sheets
Search Engine Marketing
Signage/Vehicle Design
Radio Commercials
Social Media
Televised Commercial Video
Video (internal, website, YouTube)
Website Design/Development/Management
= Selected
= Not Selected
= NA
Capabilities and Amount
of Projects Completed
in a Year
* Updated Prior to 2020
19 | ANA In-House Agency Fact Book
Franklin Templeton Investments
IndustryFinancial Services
Name of In-House AgencyGlobal Creative Services
Year In-House Agency Established1990 or earlier
Size of In-House Agency50 Full-time employees16 Freelancers Estimated Percentage of Work Completed by FTE/PTE vs. Freelancer70/30
Works across the enterprise
Billing MethodFinancial Allocations Number of Projects/Jobs Completed Annually6,000
No corporate policy in place that requires in-house agency use
Works with external agencies
Agency of RecordYes Reasons for using external agencyVariable - budget, capacity, priority
In-House Agency Facts
A LITTLE MODERATE A LOT
Analytics
Annual Reports
Brand Development and Design
Brochures
Business Papers
Catalogs
Collateral Materials
Creative Marketing Strategy
Customer Relationship Management
Digital Display Advertising
Direct Mail
Email Marketing
Experiential Advertising
Graphic Design
Internal Communications
Media Planning
Media Buying
Merchandising/Point of Sale
Mobile, SMS
Out-of-Home Advertising
Package Design
Podcasting
Posters
Presentations
Print Advertising
Promotions
Research
Sales Data Sheets
Search Engine Marketing
Signage/Vehicle Design
Radio Commercials
Social Media
Televised Commercial Video
Video (internal, website, YouTube)
Website Design/Development/Management
= Selected
= Not Selected
= NA
Capabilities and Amount
of Projects Completed
in a Year
* Updated Prior to 2020
20 | ANA In-House Agency Fact Book
Frontdoor
IndustryHome Services
Name of In-House AgencyHatch Creative
Size of In-House Agency10 Full-time employees Estimated Percentage of Work Completed by FTE/PTE vs. Freelancer98
Works across the enterprise
Number of Projects/Jobs Completed Annually1,300
No corporate policy in place that requires in-house agency use
Works with external agencies
Agency of RecordYes
In-House Agency Facts
A LITTLE MODERATE A LOT
Analytics
Annual Reports
Brand Development and Design
Brochures
Business Papers
Catalogs
Collateral Materials
Creative Marketing Strategy
Customer Relationship Management
Digital Display Advertising
Direct Mail
Email Marketing
Experiential Advertising
Graphic Design
Internal Communications
Media Planning
Media Buying
Merchandising/Point of Sale
Mobile, SMS
Out-of-Home Advertising
Package Design
Podcasting
Posters
Presentations
Print Advertising
Promotions
Research
Sales Data Sheets
Search Engine Marketing
Signage/Vehicle Design
Radio Commercials
Social Media
Televised Commercial Video
Video (internal, website, YouTube)
Website Design/Development/Management
= Selected
= Not Selected
= NA
Capabilities and Amount
of Projects Completed
in a Year
* Updated Prior to 2020
21 | ANA In-House Agency Fact Book
Humana
IndustryHealth Care
Name of In-House AgencyThe Hive
Year In-House Agency Established2015
Size of In-House Agency58 Full-time employees19 Freelancers Estimated Percentage of Work Completed by FTE/PTE vs. Freelancer75/25 dependent on time of year
Works across the enterprise
Billing MethodCost center Number of Projects/Jobs Completed AnnuallyMore than 3,000
No corporate policy in place that requires in-house agency use
Works with external agencies
Agency of RecordYes Reasons for using external agencyVaries by business, primarily driven by skills
In-House Agency Facts
A LITTLE MODERATE A LOT
Analytics
Annual Reports
Brand Development and Design
Brochures
Business Papers
Catalogs
Collateral Materials
Creative Marketing Strategy
Customer Relationship Management
Digital Display Advertising
Direct Mail
Email Marketing
Experiential Advertising
Graphic Design
Internal Communications
Media Planning
Media Buying
Merchandising/Point of Sale
Mobile, SMS
Out-of-Home Advertising
Package Design
Podcasting
Posters
Presentations
Print Advertising
Promotions
Research
Sales Data Sheets
Search Engine Marketing
Signage/Vehicle Design
Radio Commercials
Social Media
Televised Commercial Video
Video (internal, website, YouTube)
Website Design/Development/Management
Other: Photography, animation, infographics, naming, branded interior spaces
= Selected
= Not Selected
= NA
Capabilities and Amount
of Projects Completed
in a Year
* Updated Prior to 2020
22 | ANA In-House Agency Fact Book
Associate VPBrand Management &Content Development
The Hive
Associate DirectorCreative Operations
Associate DirectorAccounts
LeadProject Management
LeadAccount Strategy
LeadBrand Creative
(4) SeniorArt Director
(15) Designer(3) Writer
(2) SeniorProject Manager
(9) SeniorAccount Executive
(6) Project Manager
(4) SeniorProduction
(8) Creative Specialist
Office Manager
VP EnterpriseBrand & Marketing
SVP, CMO
Humana
23 | ANA In-House Agency Fact Book
John Hancock
IndustryFinancial Services
Name of In-House AgencyMaiden House
Year In-House Agency Established2018
Size of In-House Agency35 Full-time employees10 Freelancers Estimated Percentage of Work Completed by FTE/PTE vs. Freelancer90/10
Works across the enterprise
Billing MethodCost center Number of Projects/Jobs Completed Annually700
No corporate policy in place that requires in-house agency use
Works with external agencies
Agency of RecordYes Reasons for using external agencyBased on the skill set and availability
In-House Agency Facts
A LITTLE MODERATE A LOT
Analytics
Annual Reports
Brand Development and Design
Brochures
Business Papers
Catalogs
Collateral Materials
Creative Marketing Strategy
Customer Relationship Management
Digital Display Advertising
Direct Mail
Email Marketing
Experiential Advertising
Graphic Design
Internal Communications
Media Planning
Media Buying
Merchandising/Point of Sale
Mobile, SMS
Out-of-Home Advertising
Package Design
Podcasting
Posters
Presentations
Print Advertising
Promotions
Research
Sales Data Sheets
Search Engine Marketing
Signage/Vehicle Design
Radio Commercials
Social Media
Televised Commercial Video
Video (internal, website, YouTube)
Website Design/Development/Management
= Selected
= Not Selected
= NA
Capabilities and Amount
of Projects Completed
in a Year
* Updated Prior to 2020
24 | ANA In-House Agency Fact Book
JPMorgan Chase & Co.
IndustryFinancial Services
Name of In-House AgencyInnerCircle
Year In-House Agency Established2014
Size of In-House Agency40 Full-time employees Estimated Percentage of Work Completed by FTE/PTE vs. Freelancer100% FTE
Works across the enterprise
Billing MethodCombination of chargeback and cost center
No corporate policy in place that requires in-house agency use
Works with external agencies
Agency of RecordYes Reasons for using external agencyThe CBO, CMO, and indvidual LOB owners decide
In-House Agency Facts
A LITTLE MODERATE A LOT
Analytics
Annual Reports
Brand Development and Design
Brochures
Business Papers
Catalogs
Collateral Materials
Creative Marketing Strategy
Customer Relationship Management
Digital Display Advertising
Direct Mail
Email Marketing
Experiential Advertising
Graphic Design
Internal Communications
Media Planning
Media Buying
Merchandising/Point of Sale
Mobile, SMS
Out-of-Home Advertising
Package Design
Podcasting
Posters
Presentations
Print Advertising
Promotions
Research
Sales Data Sheets
Search Engine Marketing
Signage/Vehicle Design
Radio Commercials
Social Media
Televised Commercial Video
Video (internal, website, YouTube)
Website Design/Development/Management
Capabilities and Amount
of Projects Completed
in a Year
= Selected
= Not Selected
= NA
* Updated Prior to 2020
25 | ANA In-House Agency Fact Book
Land O’Lakes, Inc.
IndustryAgriculture
Size of In-House Agency10 Full-time employees10 Freelancers Estimated Percentage of Work Completed by FTE/PTE vs. Freelancer70
Works across the enterprise
Billing MethodCost Center Number of Projects/Jobs Completed AnnuallyMore than 1,000
No corporate policy in place that requires in-house agency use
Works with external agencies
Agency of RecordYes
In-House Agency Facts Core PeripheralOther
In-House Team
External Agency
Animation
Augmented Reality/ Virtual Reality
Brand Development
Content Marketing Strategy/Management
Creative Marketing Strategy
Creative Services (e.g. graphic design, photography, video, package design, interiors, infographics, website design/management, UI/UX, etc.)
Digital Marketing and Advertising (e.g. search engine marketing/SEO, email, mobile, SMS)
Digital Strategy
E-Commerce (e.g. platform, product content, UI/UX)
Experiential/Event Advertising (in-person/virtual)
External/Corporate Communications (e.g. speech writing, annual reports, business papers, presentations, press/media relations, investor/stakeholder relations)
Influencer Marketing
Internal Communications
Marketing Analytics and Research
Media Planning/Buying
Out-of-Home Advertising (e.g. exterior signage/wraps/vehicle design, billboards, trade show booths)
Podcasting
Print Advertising (e.g. direct mail, posters, merchandising/point of sale (in-store), catalogs)
Programmatic Media Buying
Radio Commercials
Relationship Marketing (e.g. Customer Relationship Management (CRM), rewards and loyalty marketing, promotions)
Sales and/or Customer Service Support (e.g. collateral materials, sales data sheets, brochures, call center scripts, chatbots, call center recordings)
Social Media
Televised Commercials
= Selected
= Not Selected
= NA
^ Updated Entry
In-House Agency Capabilities
26 | ANA In-House Agency Fact Book
Lenovo
IndustryInformation Technology
Name of In-House AgencyLenovo Brand
Year In-House Agency Established2018
Size of In-House Agency50+ Full-time employees2 Part-time employees4 Freelancers
Estimated Percentage of Work Completed by FTE/PTE vs. Freelancer95/10
Works with specific line(s) of business or brand
Billing MethodSubsidized
Number of Projects/Jobs Completed Annually450
Corporate policy in place that requires in-house agency use but only for some lines of business or brands
Does not work with external agencies
In-House Agency Facts Core PeripheralOther
In-House Team
External Agency
Animation
Augmented Reality/ Virtual Reality
Brand Development
Content Marketing Strategy/Management
Creative Marketing Strategy
Creative Services (e.g. graphic design, photography, video, package design, interiors, infographics, website design/management, UI/UX, etc.)
Digital Marketing and Advertising (e.g. search engine marketing/SEO, email, mobile, SMS)
Digital Strategy
E-Commerce (e.g. platform, product content, UI/UX)
Experiential/Event Advertising (in-person/virtual)
External/Corporate Communications (e.g. speech writing, annual reports, business papers, presentations, press/media relations, investor/stakeholder relations)
Influencer Marketing
Internal Communications
Marketing Analytics and Research
Media Planning/Buying
Out-of-Home Advertising (e.g. exterior signage/wraps/vehicle design, billboards, trade show booths)
Podcasting
Print Advertising (e.g. direct mail, posters, merchandising/point of sale (in-store), catalogs)
Programmatic Media Buying
Radio Commercials
Relationship Marketing (e.g. Customer Relationship Management (CRM), rewards and loyalty marketing, promotions)
Sales and/or Customer Service Support (e.g. collateral materials, sales data sheets, brochures, call center scripts, chatbots, call center recordings)
Social Media
Televised Commercials
= Selected
= Not Selected
= NA
^ Updated Entry
In-House Agency Capabilities
27 | ANA In-House Agency Fact Book
MGM Resorts International
IndustryHospitality and Entertainment
Name of In-House AgencyCreative Services
Year In-House Agency Established2012
Size of In-House Agency50 Full-time employeesFreelancers (varies) Estimated Percentage of Work Completed by FTE/PTE vs. Freelancer80/20
Works across the enterprise
Billing MethodAllocation based on use, operating expense, and other factors Number of Projects/Jobs Completed Annually31,000
No corporate policy in place that requires in-house agency use
Works with external agencies
Agency of RecordYes
Reasons for using external agencyAOR has specific SOW per brand. Internal agency will manage capacity; at times will utilize an outside agency or freelancer to handle overflow.
In-House Agency Facts Core PeripheralOther
In-House Team
External Agency
Animation
Augmented Reality/ Virtual Reality
Brand Development
Content Marketing Strategy/Management
Creative Marketing Strategy
Creative Services (e.g. graphic design, photography, video, package design, interiors, infographics, website design/management, UI/UX, etc.)
Digital Marketing and Advertising (e.g. search engine marketing/SEO, email, mobile, SMS)
Digital Strategy
E-Commerce (e.g. platform, product content, UI/UX)
Experiential/Event Advertising (in-person/virtual)
External/Corporate Communications (e.g. speech writing, annual reports, business papers, presentations, press/media relations, investor/stakeholder relations)
Influencer Marketing
Internal Communications
Marketing Analytics and Research
Media Planning/Buying
Out-of-Home Advertising (e.g. exterior signage/wraps/vehicle design, billboards, trade show booths)
Podcasting
Print Advertising (e.g. direct mail, posters, merchandising/point of sale (in-store), catalogs)
Programmatic Media Buying
Radio Commercials
Relationship Marketing (e.g. Customer Relationship Management (CRM), rewards and loyalty marketing, promotions)
Sales and/or Customer Service Support (e.g. collateral materials, sales data sheets, brochures, call center scripts, chatbots, call center recordings)
Social Media
Televised Commercials
= Selected
= Not Selected
= NA
^ Updated Entry
In-House Agency Capabilities
28 | ANA In-House Agency Fact Book
Navy Federal Credit Union
IndustryFinancial
Name of In-House AgencyMarketing
Size of In-House Agency165 Full-time employees1 Part-time employee36 Freelancers Estimated Percentage of Work Completed by FTE/PTE vs. Freelancer75/25
Works across the enterprise
Billing MethodCost Center Number of Projects/Jobs Completed AnnuallyMore than 2,500
No corporate policy in place that requires in-house agency use
Works with external agencies
Agency of RecordYes
In-House Agency Facts Core PeripheralOther
In-House Team
External Agency
Animation
Augmented Reality/ Virtual Reality
Brand Development
Content Marketing Strategy/Management
Creative Marketing Strategy
Creative Services (e.g. graphic design, photography, video, package design, interiors, infographics, website design/management, UI/UX, etc.)
Digital Marketing and Advertising (e.g. search engine marketing/SEO, email, mobile, SMS)
Digital Strategy
E-Commerce (e.g. platform, product content, UI/UX)
Experiential/Event Advertising (in-person/virtual)
External/Corporate Communications (e.g. speech writing, annual reports, business papers, presentations, press/media relations, investor/stakeholder relations)
Influencer Marketing
Internal Communications
Marketing Analytics and Research
Media Planning/Buying
Out-of-Home Advertising (e.g. exterior signage/wraps/vehicle design, billboards, trade show booths)
Podcasting
Print Advertising (e.g. direct mail, posters, merchandising/point of sale (in-store), catalogs)
Programmatic Media Buying
Radio Commercials
Relationship Marketing (e.g. Customer Relationship Management (CRM), rewards and loyalty marketing, promotions)
Sales and/or Customer Service Support (e.g. collateral materials, sales data sheets, brochures, call center scripts, chatbots, call center recordings)
Social Media
Televised Commercials
= Selected
= Not Selected
= NA
^ Updated Entry
In-House Agency Capabilities
29 | ANA In-House Agency Fact Book
Pearson
IndustryEducation
Year In-House Agency Established2017
Size of In-House Agency28 Full-time employees1 Part-time employee2 Freelancers Estimated Percentage of Work Completed by FTE/PTE vs. Freelancer95
Works with specific line(s) of business or brand: North America products, specifically campaigns for highest revenue opptys
Billing MethodCost Center Number of Projects/Jobs Completed Annually1,300
No corporate policy in place that requires in-house agency use
Works with external agencies
Agency of RecordNo
In-House Agency Facts Core PeripheralOther
In-House Team
External Agency
Animation
Augmented Reality/ Virtual Reality
Brand Development
Content Marketing Strategy/Management
Creative Marketing Strategy
Creative Services (e.g. graphic design, photography, video, package design, interiors, infographics, website design/management, UI/UX, etc.)
Digital Marketing and Advertising (e.g. search engine marketing/SEO, email, mobile, SMS)
Digital Strategy
E-Commerce (e.g. platform, product content, UI/UX)
Experiential/Event Advertising (in-person/virtual)
External/Corporate Communications (e.g. speech writing, annual reports, business papers, presentations, press/media relations, investor/stakeholder relations)
Influencer Marketing
Internal Communications
Marketing Analytics and Research
Media Planning/Buying
Out-of-Home Advertising (e.g. exterior signage/wraps/vehicle design, billboards, trade show booths)
Podcasting
Print Advertising (e.g. direct mail, posters, merchandising/point of sale (in-store), catalogs)
Programmatic Media Buying
Radio Commercials
Relationship Marketing (e.g. Customer Relationship Management (CRM), rewards and loyalty marketing, promotions)
Sales and/or Customer Service Support (e.g. collateral materials, sales data sheets, brochures, call center scripts, chatbots, call center recordings)
Social Media
Televised Commercials
= Selected
= Not Selected
= NA
^ Updated Entry
In-House Agency Capabilities
30 | ANA In-House Agency Fact Book
Pearson
ASSOCIATE ART DIRECTOR
MANAGER, VIDEO & MOTION GRAPHICS
VIDEO/DESIGN
VIDEO/DESIGN
DIRECTOR, DESIGN
ASSOCIATE ART DIRECTOR
ASSOCIATE ART DIRECTOR
SENIOR GRAPHIC DESIGNER
VP, CREATIVE
Who’s Who: NA Campaigns | Creative
MANAGER, WEB CAMPAIGNS
DIRECTOR, CONTENT & INSTRUCTIONAL DESIGN
SENIOR WEB DESIGNER
SENIOR WEB DESIGNER
WEB IMPLEMENTATION SPECIALIST
WEB IMPLEMENTATION SPECIALIST
MANAGER, OPERATIONS
PRINCIPLE INSTRUCTIONAL
DESIGNER
MARKETING CONTENT
MARKETING CONTENT
PRODUCTION MANAGEMENT
SENIOR PRODUCTION MANAGEMENT
SENIOR PRODUCTION MANAGEMENT
SENIOR GRAPHIC DESIGNER
SENIOR GRAPHIC DESIGNER
SENIOR DESIGNER
DESIGNER
DESIGNER
DESIGNER
MARKETING CONTENT
MARKETING CONTENT
MARKETING CONTENT
31 | ANA In-House Agency Fact Book
PwC
IndustryProfessional Services Name of In-House AgencyThe Creative Team
Year In-House Agency Established2014
Size of In-House Agency109 Full-time employees15 Freelancers Estimated Percentage of Work Completed by FTE/PTE vs. Freelancer80/20
Works across the enterprise
Billing MethodCost Center Number of Projects/Jobs Completed Annually5,800
No corporate policy in place that requires in-house agency use
Works with external agencies
Agency of RecordNo
In-House Agency Facts Core PeripheralOther
In-House Team
External Agency
Animation
Augmented Reality/ Virtual Reality
Brand Development
Content Marketing Strategy/Management
Creative Marketing Strategy
Creative Services (e.g. graphic design, photography, video, package design, interiors, infographics, website design/management, UI/UX, etc.)
Digital Marketing and Advertising (e.g. search engine marketing/SEO, email, mobile, SMS)
Digital Strategy
E-Commerce (e.g. platform, product content, UI/UX)
Experiential/Event Advertising (in-person/virtual)
External/Corporate Communications (e.g. speech writing, annual reports, business papers, presentations, press/media relations, investor/stakeholder relations)
Influencer Marketing
Internal Communications
Marketing Analytics and Research
Media Planning/Buying
Out-of-Home Advertising (e.g. exterior signage/wraps/vehicle design, billboards, trade show booths)
Podcasting
Print Advertising (e.g. direct mail, posters, merchandising/point of sale (in-store), catalogs)
Programmatic Media Buying
Radio Commercials
Relationship Marketing (e.g. Customer Relationship Management (CRM), rewards and loyalty marketing, promotions)
Sales and/or Customer Service Support (e.g. collateral materials, sales data sheets, brochures, call center scripts, chatbots, call center recordings)
Social Media
Televised Commercials
= Selected
= Not Selected
= NA
^ Updated Entry
In-House Agency Capabilities
32 | ANA In-House Agency Fact Book
Segal
IndustryBenefits and Human Resources Consulting Name of In-House AgencyInDe (In-house Design)
Year In-House Agency Established1997
Size of In-House Agency12 Full-time employees1 Part-time employee 3 Freelancers Estimated Percentage of Work Completed by FTE/PTE vs. Freelancer95/5
Works across the enterprise
Billing MethodWe serve both internal and external clients. We are subsidized for internal work. Number of Projects/Jobs Completed Annually3,000
No corporate policy in place that requires in-house agency use
Works with external agencies
Agency of RecordNo
In-House Agency Facts Core PeripheralOther
In-House Team
External Agency
Animation
Augmented Reality/ Virtual Reality
Brand Development
Content Marketing Strategy/Management
Creative Marketing Strategy
Creative Services (e.g. graphic design, photography, video, package design, interiors, infographics, website design/management, UI/UX, etc.)
Digital Marketing and Advertising (e.g. search engine marketing/SEO, email, mobile, SMS)
Digital Strategy
E-Commerce (e.g. platform, product content, UI/UX)
Experiential/Event Advertising (in-person/virtual)
External/Corporate Communications (e.g. speech writing, annual reports, business papers, presentations, press/media relations, investor/stakeholder relations)
Influencer Marketing
Internal Communications
Marketing Analytics and Research
Media Planning/Buying
Out-of-Home Advertising (e.g. exterior signage/wraps/vehicle design, billboards, trade show booths)
Podcasting
Print Advertising (e.g. direct mail, posters, merchandising/point of sale (in-store), catalogs)
Programmatic Media Buying
Radio Commercials
Relationship Marketing (e.g. Customer Relationship Management (CRM), rewards and loyalty marketing, promotions)
Sales and/or Customer Service Support (e.g. collateral materials, sales data sheets, brochures, call center scripts, chatbots, call center recordings)
Social Media
Televised Commercials
Other: Online surveys, e-learning
= Selected
= Not Selected
= NA
^ Updated Entry
In-House Agency Capabilities
33 | ANA In-House Agency Fact Book
SegalIn-house Design (InDe)
VP Director In-house Design
ManagerBrand and Design
Senior Designer
Senior Designer
Senior Developer
Digital Content Specialist
Content Writer
ManagerLead Web Developer
Email Marketing Manager
Senior Designer
Senior Designer
Senior Designer
34 | ANA In-House Agency Fact Book
Stop & Shop
IndustryGrocery/Retail Name of In-House AgencyStop & Shop
Year In-House Agency Established2018
Size of In-House Agency10 Full-time employees2 Freelancers Estimated Percentage of Work Completed by FTE/PTE vs. Freelancer70
Works across the enterprise
Billing MethodOther Number of Projects/Jobs Completed Annually530
No corporate policy in place that requires in-house agency use
Works with external agencies
Agency of RecordYes
In-House Agency Facts Core PeripheralOther
In-House Team
External Agency
Animation
Augmented Reality/ Virtual Reality
Brand Development
Content Marketing Strategy/Management
Creative Marketing Strategy
Creative Services (e.g. graphic design, photography, video, package design, interiors, infographics, website design/management, UI/UX, etc.)
Digital Marketing and Advertising (e.g. search engine marketing/SEO, email, mobile, SMS)
Digital Strategy
E-Commerce (e.g. platform, product content, UI/UX)
Experiential/Event Advertising (in-person/virtual)
External/Corporate Communications (e.g. speech writing, annual reports, business papers, presentations, press/media relations, investor/stakeholder relations)
Influencer Marketing
Internal Communications
Marketing Analytics and Research
Media Planning/Buying
Out-of-Home Advertising (e.g. exterior signage/wraps/vehicle design, billboards, trade show booths)
Podcasting
Print Advertising (e.g. direct mail, posters, merchandising/point of sale (in-store), catalogs)
Programmatic Media Buying
Radio Commercials
Relationship Marketing (e.g. Customer Relationship Management (CRM), rewards and loyalty marketing, promotions)
Sales and/or Customer Service Support (e.g. collateral materials, sales data sheets, brochures, call center scripts, chatbots, call center recordings)
Social Media
Televised Commercials
= Selected
= Not Selected
= NA
^ Updated Entry
In-House Agency Capabilities
35 | ANA In-House Agency Fact Book
Stop & Shop
COORDINATOR SIGN COMMS
MANAGER DESIGN
COORDINATOR DESIGN TRAFFIC
SPECIALIST 1 COPYWRITER
SPECIALIST 1DESIGNER
MANAGER CIRCULAR
COORDINATOR PRINT DISTRIBUTION
COORDINATOR CIRCULAR DESIGNER
DIRECTOR MARKETINGOPERATIONS
Marketing Operations
MANAGER STORE COMMUNICATIONS
MANAGER MEDIA PRODUCER
COORDINATOR CIRCULAR DESIGNER
COORDINATOR CIRCULAR BUILD
PHOTOGRAPHER
SPECIALIST 1 COPYWRITER
SPECIALIST 1 DESIGNER
SPECIALIST 2 DESIGNER
SPECIALIST 1 DESIGNER
36 | ANA In-House Agency Fact Book
The Wonderful Company
IndustryAdvertising
Name of In-House AgencyWonderful Agency
Year In-House Agency Established2008
Size of In-House Agency110 Full-time employeesFreelancers (varies)
Estimated Percentage of Work Completed by FTE/PTE vs. Freelancer98/2
Works across the enterprise
Billing MethodChargeback
Number of Projects/Jobs Completed Annually6,000
Corporate policy in place that requires in-house agency use for all lines of business and brands
Does not work with external agencies
In-House Agency Facts Core PeripheralOther
In-House Team
External Agency
Animation
Augmented Reality/ Virtual Reality
Brand Development
Content Marketing Strategy/Management
Creative Marketing Strategy
Creative Services (e.g. graphic design, photography, video, package design, interiors, infographics, website design/management, UI/UX, etc.)
Digital Marketing and Advertising (e.g. search engine marketing/SEO, email, mobile, SMS)
Digital Strategy
E-Commerce (e.g. platform, product content, UI/UX)
Experiential/Event Advertising (in-person/virtual)
External/Corporate Communications (e.g. speech writing, annual reports, business papers, presentations, press/media relations, investor/stakeholder relations)
Influencer Marketing
Internal Communications
Marketing Analytics and Research
Media Planning/Buying
Out-of-Home Advertising (e.g. exterior signage/wraps/vehicle design, billboards, trade show booths)
Podcasting
Print Advertising (e.g. direct mail, posters, merchandising/point of sale (in-store), catalogs)
Programmatic Media Buying
Radio Commercials
Relationship Marketing (e.g. Customer Relationship Management (CRM), rewards and loyalty marketing, promotions)
Sales and/or Customer Service Support (e.g. collateral materials, sales data sheets, brochures, call center scripts, chatbots, call center recordings)
Social Media
Televised Commercials
Other: Consumer & Trade Public Relations; In-House Printing; Medical, Nutritional, and Dieteric Communications, Talent Negotiations/Relationships
= Selected
= Not Selected
= NA
^ Updated Entry
In-House Agency Capabilities
37 | ANA In-House Agency Fact Book
Thomson Reuters
IndustryBusiness Information and News
Name of In-House AgencyThomson Reuters Global Creative Services
Year In-House Agency Established1997
Size of In-House Agency75 Full-time employees3 Part-time employees56 Freelancers
Estimated Percentage of Work Completed by FTE/PTE vs. Freelancer60/40
Works across the enterprise
Billing MethodChargeback
Number of Projects/Jobs Completed Annually7,000
Corporate policy in place that requires in-house agency use for some lines of business and brands
Works with external agencies
Agency of RecordYes
Reasons for using external agencyEnterprise level brand and strategy, enterprise priority initiatives
In-House Agency Facts
A LITTLE MODERATE A LOT
Analytics
Annual Reports
Brand Development and Design
Brochures
Business Papers
Catalogs
Collateral Materials
Creative Marketing Strategy
Customer Relationship Management
Digital Display Advertising
Direct Mail
Email Marketing
Experiential Advertising
Graphic Design
Internal Communications
Media Planning
Media Buying
Merchandising/Point of Sale
Mobile, SMS
Out-of-Home Advertising
Package Design
Podcasting
Posters
Presentations
Print Advertising
Promotions
Research
Sales Data Sheets
Search Engine Marketing
Signage/Vehicle Design
Radio Commercials
Social Media
Televised Commercial Video
Video (internal, website, YouTube)
Website Design/Development/Management
= Selected
= Not Selected
= NA
Capabilities and Amount
of Projects Completed
in a Year
* Updated Prior to 2020
38 | ANA In-House Agency Fact Book
Thomson Reuters
VP, GLOBAL CREATIVE DIRECTOR
VP, GLOBAL MARKETING SERVICES
MANAGER, ACCOUNT SERVICE
SVP, Global Brand Marketing
GCS Org Chart
ASSOCIATE CREATIVE DIRECTOR
ASSOCIATE CREATIVE DIRECTOR
DIRECTOR, CLIENT
SERVICE
SENIOR DIRECTOR OF DIGITAL
SENIOR DIRECTOR OF DIGITAL
EXPERIENCE STRATEGY
SENIOR DIRECTOR, CREATIVE STUDIO, EAGAN
SENIOR DIRECTOR, CREATIVE STUDIO, LONDON
SOCIAL MEDIA MARKETING DIRECTOR
MEDIA MANAGER
39 | ANA In-House Agency Fact Book
TruStage/Cuna Mutual Group
IndustryLife Insurance/Financial
Year In-House Agency Established2017
Size of In-House Agency11 Full-time employees7 Freelancers
Estimated Percentage of Work Completed by FTE/PTE vs. Freelancer65
Works with specific line(s) of business or brand: TruStage, D2C, Affinity
Billing MethodCost Center
Number of Projects/Jobs Completed Annually600
Corporate policy in place that requires in-house agency use but only for some lines of business or brands
Works with external agencies
Agency of RecordNo
In-House Agency Facts
A LITTLE MODERATE A LOT
Analytics
Annual Reports
Brand Development and Design
Brochures
Business Papers
Catalogs
Collateral Materials
Creative Marketing Strategy
Customer Relationship Management
Digital Display Advertising
Direct Mail
Email Marketing
Experiential Advertising
Graphic Design
Internal Communications
Media Planning
Media Buying
Merchandising/Point of Sale
Mobile, SMS
Out-of-Home Advertising
Package Design
Podcasting
Posters
Presentations
Print Advertising
Promotions
Research
Sales Data Sheets
Search Engine Marketing
Signage/Vehicle Design
Radio Commercials
Social Media
Televised Commercial Video
Video (internal, website, YouTube)
Website Design/Development/Management
Other: Quote Aggregator, Call Center Scripting
= Selected
= Not Selected
= NA
Capabilities and Amount
of Projects Completed
in a Year
* Updated Prior to 2020
40 | ANA In-House Agency Fact Book
UL LLC
IndustryBusiness & Professional Services
Name of In-House AgencyCorporate Creative Services
Year In-House Agency Established2015
Size of In-House Agency19 Full-time employees4 Part-time employees 2 Freelancers Estimated Percentage of Work Completed by FTE/PTE vs. Freelancer95/5
Works across the enterprise
Billing MethodChargeback
Number of Projects/Jobs Completed Annually676
No corporate policy in place that requires in-house agency use
Works with external agencies
Agency of RecordYes
Reasons for using external agencyLarge Strategic Marketing efforts go to our AOR
In-House Agency Facts Core PeripheralOther
In-House Team
External Agency
Animation
Augmented Reality/ Virtual Reality
Brand Development
Content Marketing Strategy/Management
Creative Marketing Strategy
Creative Services (e.g. graphic design, photography, video, package design, interiors, infographics, website design/management, UI/UX, etc.)
Digital Marketing and Advertising (e.g. search engine marketing/SEO, email, mobile, SMS)
Digital Strategy
E-Commerce (e.g. platform, product content, UI/UX)
Experiential/Event Advertising (in-person/virtual)
External/Corporate Communications (e.g. speech writing, annual reports, business papers, presentations, press/media relations, investor/stakeholder relations)
Influencer Marketing
Internal Communications
Marketing Analytics and Research
Media Planning/Buying
Out-of-Home Advertising (e.g. exterior signage/wraps/vehicle design, billboards, trade show booths)
Podcasting
Print Advertising (e.g. direct mail, posters, merchandising/point of sale (in-store), catalogs)
Programmatic Media Buying
Radio Commercials
Relationship Marketing (e.g. Customer Relationship Management (CRM), rewards and loyalty marketing, promotions)
Sales and/or Customer Service Support (e.g. collateral materials, sales data sheets, brochures, call center scripts, chatbots, call center recordings)
Social Media
Televised Commercials
= Selected
= Not Selected
= NA
^ Updated Entry
In-House Agency Capabilities
41 | ANA In-House Agency Fact Book
UL LLC
Sr. Manager, Creative Studio
Manager, CreativeStudio, Strategy
Creative Lead
Creative Lead
Sr. Designer
Manager, Creative Studio, Copy/Editorial Execution
Senior Creative Studio Specialist
Copy Specialist
Copy Specialist
Associate Copy Specialist
Manager, Creative Studio, Creative Execution
Multimedia Designer Multimedia Designer
Designer Designer
Designer Designer
Associate Designer Associate Designer
Manager, Creative Studio, Experience Design
User Experience Designer
Associate User Experience Researcher
Manager, CreativeStudio, Operations
Sr. PM/Account Management
Sr. PM/Account Management
Project Manager Video Project Manager
Associate Project Manager
Operations/Agency Management
Creative Studio
42 | ANA In-House Agency Fact Book
U.S. Cellular
IndustryTelecommunications
Name of In-House AgencyCreative Services
Year In-House Agency Established1994
Size of In-House Agency 5 Full-time employees1 Part-time employeeFreelancers vary on needs
Estimated Percentage of Work Completed by FTE/PTE vs. Freelancer95/05
Works across the enterprise
Billing MethodCompletely funded by marketing
Number of Projects/Jobs Completed Annually2,000
No corporate policy in place that requires in-house agency use
Works with external agencies
Agency of RecordYes
Reasons for using external agencyStrategy and Advertising goes to the AOR
In-House Agency Facts Core PeripheralOther
In-House Team
External Agency
Animation
Augmented Reality/ Virtual Reality
Brand Development
Content Marketing Strategy/Management
Creative Marketing Strategy
Creative Services (e.g. graphic design, photography, video, package design, interiors, infographics, website design/management, UI/UX, etc.)
Digital Marketing and Advertising (e.g. search engine marketing/SEO, email, mobile, SMS)
Digital Strategy
E-Commerce (e.g. platform, product content, UI/UX)
Experiential/Event Advertising (in-person/virtual)
External/Corporate Communications (e.g. speech writing, annual reports, business papers, presentations, press/media relations, investor/stakeholder relations)
Influencer Marketing
Internal Communications
Marketing Analytics and Research
Media Planning/Buying
Out-of-Home Advertising (e.g. exterior signage/wraps/vehicle design, billboards, trade show booths)
Podcasting
Print Advertising (e.g. direct mail, posters, merchandising/point of sale (in-store), catalogs)
Programmatic Media Buying
Radio Commercials
Relationship Marketing (e.g. Customer Relationship Management (CRM), rewards and loyalty marketing, promotions)
Sales and/or Customer Service Support (e.g. collateral materials, sales data sheets, brochures, call center scripts, chatbots, call center recordings)
Social Media
Televised Commercials
= Selected
= Not Selected
= NA
^ Updated Entry
In-House Agency Capabilities
43 | ANA In-House Agency Fact Book
Vision Service Plan
IndustryHealth Insurance
Name of In-House AgencyAgency West
Year In-House Agency Established2014
Size of In-House Agency32 Full-time employees2 Freelancers
Estimated Percentage of Work Completed by FTE/PTE vs. Freelancer95/5
Works across the enterprise
Billing MethodA predetermined number of hours are allocated at the beginning of each year. The designer track their hours against the established quota.
Number of Projects/Jobs Completed Annually4,600 projects. Each project could have more than one deliverable.
No corporate policy in place that requires in-house agency use
Works with external agencies
Agency of RecordYes
Reasons for using external agencyCapability and bandwidth
In-House Agency Facts Capabilities and Amount
of Projects Completed
in a Year
A LITTLE MODERATE A LOT
Analytics
Annual Reports
Brand Development and Design
Brochures
Business Papers
Catalogs
Collateral Materials
Creative Marketing Strategy
Customer Relationship Management
Digital Display Advertising
Direct Mail
Email Marketing
Experiential Advertising
Graphic Design
Internal Communications
Media Planning
Media Buying
Merchandising/Point of Sale
Mobile, SMS
Out-of-Home Advertising
Package Design
Podcasting
Posters
Presentations
Print Advertising
Promotions
Research
Sales Data Sheets
Search Engine Marketing
Signage/Vehicle Design
Radio Commercials
Social Media
Televised Commercial Video
Video (internal, website, YouTube)
Website Design/Development/Management
= Selected
= Not Selected
= NA
* Updated Prior to 2020
44 | ANA In-House Agency Fact Book
Vision Service Plan
DIGITAL MEDIA TEAM
MANAGER/ART DIRECTOR
SENIOR DIGITAL MEDIA50% Dedicated/
50% Flex
SENIOR DESIGNER100% Dedicated
SENIOR DESIGNER100% Dedicated PROJECT MANAGER
PROOFREADER
PRODUCER
TRAFFIC COORDINATOR
SENIOR MEDIA BUYER
SENIOR DESIGNER100% Dedicated
SENIOR DESIGNER100% Dedicated
SENIOR DESIGNER100% Dedicated
SENIOR DESIGNER100% Dedicated
DESIGNER70% Dedicated/
30% Flex
SENIOR DESIGNER100% Dedicated
DESIGNER100% Dedicated
SENIOR DESIGNER100% Dedicated
DESIGNER80% Dedicated/
20% Flex
SENIOR DESIGNER100% Dedicated
DESIGNER100% Dedicated
SENIOR DESIGNER100% Dedicated
DESIGNER70% Dedicated/
30% Flex
SENIOR DESIGNER100% Dedicated
DESIGNER70% Dedicated/
30% Flex
SENIOR DESIGNER100% Dedicated
DESIGNER100% Dedicated
SENIOR WRITER50% Eyeconic/
50% Flex
DESIGNER100% Dedicated
SENIOR DIGITAL MEDIA50% Dedicated/
50% Flex
SENIOR DIGITAL MEDIA50% Dedicated/
50% Flex
DIGITAL MEDIA50% Dedicated/
50% Flex
DIGITAL MEDIA50% Dedicated/
50% Flex
MANAGER/ART DIRECTOR MANAGER/ART DIRECTORSUPERVISOR SUPERVISOR
ACCOUNT MANAGERS CORE DESIGN
CREATIVE DIRECTOR
EYECONIC OPERATIONS
Agency West Org Chart