ifjas extends sector’s reach - epch expo centre & mart new delhi ncr ifjas extends sector’s...

e-CRAFTCIL • Issue 6, 2014

18-20 July, 2014India Expo Centre & Mart

New Delhi NCR

IFJAS extends sector’s reachwarms up to a wider business network

4 CRAFTCIL • July 2014


With a varied brigade of fashion jewellery and

accessories to apparel as well a reasonable selection in

jewellery components, the 7th edition of the premium

trading platform for sourcing fashion jewellery &

accessories from India's key suppliers - IFJAS 2014, ran its

three days course gathering over 200 exhibitors and

drawing quality buyers dealing exclusively in fashion

jewellery and accessories from various importing nations

at the India Expo Centre & Mart.

As a pragmatic deliberation by EPCH, IFJAS is a focused

show for the up-and-coming fashion jewellery industry in

India. It is recognized as an essential sourcing platform and

delivers internationally sought variety of jewellery and

accessories. Leading exporters from all major

manufacturing hubs of this sector of India, use this B2B

platform to display an extravagant exhibition. With a well

spread product showcase, IFJAS is a unique sourcing

opportunity for chain / departmental stores, wholesalers,

importers, distributors, retailers, merchandisers, designers,

forecasters and buying houses. As more and more buyers

tune in to India, manufacturers here explore their potential,

brush their craft skills, seek into India's rich cultural

heritage and come up with perfect art excellence to offer.

A thematic showcase and focused display from India's

Eastern region's manufacturers, complimented by a ramp

show added an enhanced flavour as participants explored

and associated with business partners at IFJAS. Among

support events were presentations on 'Advantages of

Digital Printing following Trends & Forecasts' and 'Get

online with Amazon India and grow profitably' through an

informative seminar, as well as a Best Display Awards

ceremony.

There were manufacturers from Delhi, Noida, Gurgaon,

Mumbai, Chennai, Bangalore, Pune, Hyderabad, Jaipur,

Firozabad, Kolkata, Bhagalpur, Bhubaneshwar, and all

those cities as well as manufacturing clusters for fashion

Jewellery & related products, making the trade

appointment a unique opportunity for buyers to explore a

well spread product range comprising Hi-Fashion Jewellery;

Semi-precious Jewellery; Stoles, Scarves & Shawls;

Handbags & Clutch Purses; Belts, Wallets & Neck Ties; Beads,

We have our own distinct identity in the world of

fashion and once it is worked upon strategically, we

can become tough to compete with. Backed strongly by

deep rooted heritage and cultural potential that

measures no end, we have indeed inspired fashion and

contributed to the world in a major way. If we have the

right approach, we are among the best and no one can

dispute that. It is high time for all of us to have a

systematic plan in carving a bigger pie in the global

handicraft sector. I believe our exporters and

manufacturers have already learnt the importance of

the sector and vital issues related to it. EPCH is doing

an excellent work in this direction which shall bring

fruitful results in the near future.

I am happy to note the sector’s export achievement and

am confident that way beyond the stipulated target for

this year can be achieved.

We have our own distinct identity

Mr. Santosh Kumar GangwarUnion Minister of State for

Textiles, Govt. of India

Stones & Crystal; Head & Hair

Accessories; Fancy Fashion

Footwear; Tattoos &

Bindies.

Buyers have visited

from countries like USA,

Canada, UAE, Australia,

Spain, France, Germany,

Italy, Morocco, Mexico, Chile, Japan, Russia, Hong Kong,

etc. As per feedback, trade visitors have appreciated

innovative designs & quality and have found comfort

with the pricing too. Some were particularly here for

components. Textile based accessories attracted many,

especially Asian buyers.


"We have our own distinct identity in the world of

fashion and once it is worked upon strategically, we can

become tough to compete with," said the Hon'ble

Minister of State for Textiles, Mr. Santosh Kumar Gangwar,

with firm resolve and ambition, while inaugurating IFJAS

at the India Expo Centre & Mart on 18th July, 2014. "I have

learnt a lot about this sector with this visit to IFJAS," he

said lauding the exhibitors for their impressive products

on display.

Galvanizing the sector with appreciation and

encouragement, Mr. Santosh Kumar Gangwar said,

"backed strongly by deep rooted heritage and cultural

potential that measures no end, we have indeed inspired

fashion and contributed to the world in a major way.

Over the years, international travel and exposure to

overseas markets have influenced fashion trends

putting us at a position to compete with so many

nations. However, if we have the right approach, we are

among the best and no one can dispute that."

Drawing reference to the country's strength in

versatile textile crafts as well as immense potential in

crafts of diverse materials, Mr. Gangwar urged the

exporting community to strategically work on their

potential and presentation. Highlighting the speciality of

Indian fashion jewellery & accessories including the

varied range, intricate work, extensive raw material base

and variety of usages, he encouraged exporters to stress

more than ever before on precision, finish and

presentation, so that they are able to match their

capabilities with tough competitors. "You are our

ambassadors to the world," he exclaimed.

Expressing his happiness at the export performance

of this sector, the Hon'ble Minister shared with

confidence, "we can easily meet our export target and

achieve way beyond." Praising EPCH and its team for

being instrumental in boosting exports, he said, "people

connected with this trade have done well for the sector

and should feel assured of the

Textile Ministry's support to take

things ahead."

Union Minister of State for Textiles, Mr. Santosh Kumar Gangwar,inaugurates IFJAS 2014 and launches the Show Directory

New Union Minister of State for Textiles

galvanizes sector with appreciation and

encouragement

The new Union Minister of State for Textiles,

Mr. Santosh Kumar Gangwar inaugurated the seventh

edition of IFJAS on 18th July, 2014, in the presence of

Dr. Mahesh Sharma, Hon'ble Member of Parliament from

Gautam Budh Nagar constituency; Mr. Navraj Goyal, Addl.

DC (H); Mr. Lekhraj Maheshwari, Chairman, EPCH; Mr. Raj K

Malhotra, Chairman, India Expo Centre & Mart; Mr. D R

Mehta-President, Reception Committee-IFJAS 2014;

Mr. Bharat Sejpal, Vice President, Reception Committee,

IFJAS 2014; eminent trade members like Mr. D Kumar,

Mr. Ravi K Passi, Mr. Arshad Mir and Mr. Rajesh Jain;

Executive Director, EPCH, Mr. Rakesh Kumar; Director,

EPCH, Mr. R K Verma; member exporters and buyers.


Dr. Mahesh

Sharma,

Hon'ble

Member of

Parliament

from Gautam

Budh Nagar

constituency

complimented

Mr. Rakesh

Kumar, Executive Director, EPCH, for being the visionary in

creating a world class infrastructure such as the India

Expo Centre & Mart and having the world to congregate

in Greater Noida. "Cities are not recognized for their

people and places but by the events they host and EPCH

has indeed put Greater Noida on the international map

by hosting events that draw overseas clientele,"

Dr. Sharma said, congratulating team EPCH for bringing

laurels to the township of Greater Noida, through

organization of events of national as well as international

repute.

Referring to his brief exchange with manufacturers

represented at IFJAS and learning of their manufacturing

units set-up at craft clusters, he praised the exporting

community for reaching out and empowering artisans,

right till the bottom rung of the value chain and giving

them opportunities and a platform such as IFJAS to

showcase their skills and contribute to the country's

exports. "We can say that we are progressing only when

we are reaching out to the bottom rung," he said.

Cities are not recognized for their people and places but

by the events they host and EPCH has indeed put Greater

Noida on the international map by hosting events that

draw overseas clientele to this township. Manufacturers

connected with this sector deserve appreciation for

reaching out and empowering artisans, right till the

bottom rung of the value chain and giving them

opportunities and a platform such as IFJAS to showcase

their skills and contribute to the country’s exports.

EPCH has put this township on theinternational map

Dr. Mahesh SharmaMember of Parliament, Gautam

Budh Nagar constituency

In his welcome address

at the inauguration,

Mr. Lekhraj Maheshwari,

Chairman, EPCH, said that

the Council had conceived a unique

strategy to organize product specific fairs so as to cater

to product specific requirements of importing nations.

Fashion jewellery and accessories, being a potential

product group in exports, was one of the reasons for

organizing fairs under this strategy. He added, since

EPCH has been organizing IFJAS on an annual basis,

export fortunes of this segment have got a significant

boost. Exports of this sector have touched Rs. 2860.14

crore in 2013-14 against Rs. 2029.47 crore of the

previous year. He further shared that an analysis of

quality buyers from different countries at the previous

edition indicated, "46% were retailers, 25% were

wholesalers and importers, 14% were buying agents

and buying houses, 11% were design forecasters and

4% were merchandisers. "This profile is quite impressive

and leads us to think that we are on the correct path".


New Looks-bright, fun and enigmatic

With fashion jewellery and accessories getting

bright, fun and art-inspired, new looks are filled with

geometric shapes, contrasting materials and effects,

indicating a full-blown trend of enigmatic designs.

With collections following themes like purely

contemporary, luxury, mystical, festive, occasion wear

and bohemian chic, exhibitors at IFJAS from various

manufacturing

hubs of the

country put in

efforts to get in

tune with the

latest global

fashion

enthusiasm and

had in view of

that, infused into

their jewellery

and accessories,

an ethnicity that

well captures

and intrigues

modern chic,

while

maintaining

fidelity with

quintessential

Indian heritage.

This three

days business

extravaganza

was a

thoughtfully

chalked out

output of

innovation, that

has been a result

of consistent

exploration of

one's

multifarious

IFJAS is very young and so we are

with new ideas, designs and

concepts and we are confident of

impressing our buyers with our

products. I urge all my fellow

exporters to use their best

resources and attention to follow

the trends in fashion industry and

your buyers would be your best

guides. The success mantra is to

retain your buyers. The Indian

economy has turned around from

the implications of global crisis

and you all have the best of chance

to move ahead as a global player.

I on behalf of IFJAS reception

committee, thank all the exhibitors

and overseas buyers for their

participation.

IFJAS plays an integral

part in export promotion

Mr. D R MehtaPresident, Reception Committee,

IFJAS 2014

potential and utilities. Therefore the display included

everything from essentials to luxury; from regular

adornments to amazing statement pieces. Exhibitors

had lines of travel bags, shopping bags, totes, gift bags,

promotional bags, wine bottle bags, slings, pouches,

clutch purses, purses and potli bags on disply. There was

also an array of scarves and shawls with various prints

and motifs experimented on a variety of fabric bases. In

necklaces and chokers particularly, showy and

spectacular oversized and sculptured pieces were

brought in, using unusual shapes and futuristic

materials. A lot of exhibitors included tips, arrows, spikes

and embossed medallions to depict in-fashion image of

the Amazon warrior woman. While solid, sharp and tribal

chokers were reminiscent of ancient Egypt, precious and

multicoloured synthetic resin was used to play with folk

motifs and flora fauna details. The response of buyers

was good and encouraging.

The array on display was all-encompassing with

beaded jewellery in cheerful colourful combinations,

elegant textile based neckwear, metal mesh bracelets,

intriguely shaped stone embedded finger rings,

threaded bangles, semi-precious stones shaped into

drops and danglers, folk & tribal reproductions inspired

by the Bastar, Dhokra, Mizo and Naga art forms, elegant

pearl sets and standalone pieces, lusterous silver artfully

combined with stones, delicately set lac or kundanware

with shimmering stones, carved mother of pearl, rustic

fare in bamboo, jute and

wood, and much more.

Some of the

significant and eye-

catching art pieces

included resin


While offering an opportunity for buyers to source the

best of Indian fashion adornments, IFJAS is an exclusive

platform for this segment to explore its potential to

expand further. It is a unique opportunity to display

capabilities and fully exploit business potential. I am

confident that this show will acquire the distinction of

being a front ranking jewellery & accessories fair of the

Asian region. I am sure that it would provide

international buyers with an appropriate window to

source their requirements and help them in establishing

an enduring and profitable business relationship with

their customers as well as with Indian exporters.

Exclusive platform for this segment todisplay capabilities

Mr. Lekhraj MaheshwariChairman, EPCH

EPCH deserves all

appreciation and

felicitation for their

untiring efforts for

promoting Indian

handcrafted products,

facilitating overseas

buyers and for enabling

small & medium exporters

to showcase their products

to the international

sourcing community. IFJAS

is a giant step in this

direction. I expect a large

gathering of manufacturers

and professionals from all

levels of the fashion and

accessories’ industry to

draw mileage from the

show.

A display of

best resources

Mr. Bharat SejpalVice President, Reception

Committee, IFJAS 2014

injection moulded jewellery, brass and resin bangles,

feather on metal chain jewellery, combination pendants,

made to order hand painted wooden accessories to suit

any ensemble, anklets and head accessories, textile and

thread necklaces with beadwork, adornments using mix

of wood and horn or simply horn, decorated with tiny

stones or just shaped to give a more stylised look.

Men's wallets, neck ties, bracelets, cuff links, ear studs

and neck chains completed the picture with unisex

tattoos and bindies for

women. A selection in

hand stitched and hand

embellished footwear

like slippers, Indian

mojris (slip ons),

handcrafted leather sling

back / crisscross sandals,

embroidered slippers,

digitally printed shoes

with popular icons on

them, buffalo

sandals(kolhapuris) also

fascinated many. Across

the spectrum were ready

to use components like stones, beads in glass, enamel, wood, metal, stone,

terracotta and seeds, available alongside loose amulets,

shells, worked upon bones, enamel charms and

connectors. Jewellery boxes & cases embellished with

prints, embroidery, sequins and delicate lace or

beadwork; gifting pouches in a variety of fabrics like silk,

tissue, velvet and brocade; and jewellery organizers made

of wood, leather, wood & ceramic, wood & mother of pearl

or just wood beautified with inlay work and hand carving,

added to the charm.


Theme Area nurtures refreshed skillsThe theme area at IFJAS 2014 had on display,

designs developed under the design project of National

Centre for Design and Product Development (NCDPD).

This display by over 17 exhibitors, including artisans,

NGOs/ welfare groups as well as exporters, had lines of

products highlighting zari, chikankari and tila juti/

phulkari work, along with Ikat textiles, horn/bone

jewellery and jewellery made using Rambans ( agave)

fiber. The selections have been developed through

NCDPD's recent cluster based design workshops to

bring to focus, regional craft skills in Meerut,

Machilipatnam, Faridabad, Sambhal, Patiala, Indore,

Bareilly, Pochampalli and Bhopal.

The collection from Meerut showed beadwork with

innovative colourful motifs in wool. Chikankari work

from Lucknow was presented in a new character. From

Delhi, it was a collection of wooden jewellery boxes,

plated with aluminum or copper- purely handcrafted

with delicate detailing.

Hand painted jootis(footwear), zari and hand

embroidered table runners made of organza with heavy

embellishment using adda work and hand clutches

made of velvet combined with heavy stones alongside

buffalo horn & bone bangles, neckpieces, earrings and

finger rings are on display by a supplier from Sambhal.

Among most noticeable and appreciated items were

home furnishings that can double up as store window

display accessories for jewellery.

Industry treats IFJAS as an integral platform

At IFJAS, a compact showcase with just over 200

exhibitors may not speak volumes about a trade show

but this one proved to have a strong punch line with

well-researched innovations, forcing buyers not only to

stop and take notice but negotiate business and place

orders. Jewellery manufacturers in India are indeed

rapidly adjusting to the fast changing retail landscape

and learning how to serve today's buyers and their

desire to find new and exciting products.

An exhibitor displaying a lightweight jewellery range

in metal mesh with soft palette designs and flower

motifs, embellished with glass beads, shared that this

collection has been exclusively designed for European

and US buyers. A regular exhibitor at IFJAS got a range

in jute, terracotta, metal and beaded fashion jewellery in

really eye catching colours. Their assortment included

earrings, pendants, necklaces, bracelets, bangles and

anklets. Most of their sterling silver jewellery caters to

buyers from US, UK and Australia. This time their range

included premium imitation silver jewellery too. Another


Having thoughtfully structured IFJAS, we expect not

just positive buyers but quality buyers. Latest designs

from the haute couture fashion jewellery and

accessories runway that have been showcased here,

reveal both intricate craftsmanship and more variety

than previous editions. With demand picking up in

many existing and new markets for India, our

endeavour is to extend our international reach and we

hope our exhibitors will be able to add to their existing

list of buyers and vice versa.

Demand picking up in existing andnew markets

Mr. Prince MalikVice Chairman, EPCH

India has carved a niche in the international fashion

jewellery industry with its sheer diversity and an ever

evolving nature. Indian fashion jewellery &

accessories with an enviable variety have their

grounding in rich traditional crafts. The strong base is

in the country’s rich traditional crafts which today may

not manifest in their purest form, but nevertheless help

the industry, form, adopt and meet the requirements of

a discerning global clientele. And IFJAS is one

platform that leads buyers to various craft

concentration pockets spread across India.

One Platform, many opportunities

Mr. Abdul AzimVice Chairman, EPCH

silverware specialist got along pieces with precious and

semi-precious stones. They shared that they mainly get

business from Europe, especially UK, as other countries

do not prefer such premium products.

A first time participant doing costume jewellery like

leather neckpieces and accessories, fashion jewellery and

imitation jewellery, displayed an array in glass beads,

wood, metals like brass, iron and copper, wool, fabrics,

etc. in form of neckpieces, neck collars, gold plated metal

rings as well as statement rings, fabric jewellery with

sequin work, woolen motifs and embroidery. They

experimented with various kinds of glass cutting

techniques to make some of their products 'near

imitation' gemstones. Their skilled labour is capable of

producing 50 different design pieces every day, said their

chief representative.

A horn and bone jewellery manufacturer from

Kolkata beautifully experimented by mixing horn and

bone with metals to make hair accessories, neck pieces

and bangles. They also got along samples of horn tablets

in colours to study if such innovation would entice

buyers and get production orders for colourful pieces.

Another exhibitor had a unique range of jewellery,

made using beads from waste fabrics and rags.


Promotion of Eastern Region Jewellery CraftIFJAS highlighted a demonstration of craft

jewellery from the Eastern Region of India, with12

entrepreneurs of fashion jewellery and accessories. All,

first time participants at IFJAS had brought in various

products, highlighting the essense of their respective

states in certain items.

Among them was an organization that engages

designers from NIFT to help physically underprivileged

artisans to earn a living and groom them for the

international market. They had candles, cards and

fashion jewellery on display. The cards had cloth art on

paper and received many enquiries. Their jewellery had

paper quilted and other plastic beads.

A participant from Kolkata, had got along

products designed on lines of revival crafts featuring

different kinds of needlecraft from Odisha with

emphasis on batik and kantha work. They had leather

bags, shoes, jutis, ballerinas and sandals with kantha

work. A dealer of silver and jerkin items received a very

good response from European and US buyers. He had

also displayed terracotta neckpieces and earrings in

different colours as well as silver pendant neckleces

with basic floral designs.

Another representation from the Eastern region, an

initiative by an NGO(child and social welfare society) had

on display, sustainable crafts in bamboo, match sticks

and sawai grass. They have a team of 300 women

artisans from poor background, who train and learn to

develop beautiful handcrafted utility items. Their display

included items like trays, pencil boxes, ladies bags,

travelling bags, bangle holders, square boxes, gift boxes,

bowls, jewellery cases and water bottle holders in

attractive colours. A first time participant at the fair had

thoughtfully designed and crafted, neat modern

collection of earrings, gold plated with standalone

designs, pendants with different motifs and European

symbols like the Eiffel towers etc. Their earrings

collection had a line that uses coins depicting Indian

goddesses and the Victorian era.

Their team is an artisan group made up of economically

disadvantaged women from villages. A manufacturer of

scarves had on display a range in viscose, cotton, silk as

well as polyester in various subtle shades and soft

patterns. They used tie & dye, embroidery, hand painting

and machine printing to come up with a variety for

European markets. They also do a select range in apparel

and their edge lies in their intricate embroidery work

and crochet designs on cotton fabric.

Among bags, a display by a designer comprised

bags in canvas and metallic sheen, proclaiming joys of

life with words like ,"live", "laugh", "love" and "peace"

highlighted around them. Another had got in

backpacks and totes with geometrical embroidery

alongside bags with witty one liners in ‘Hinglish’.


The exclusive approach to concentrate upon the

charming sector of fashion jewellery and accessories has

always been the motive of the dedicated show, under the

Market Access Initiative (MAI) Scheme of the Ministry of

Commerce, Government of India. It gives a distinct

platform to all the stakeholders of fashion jewellery and

accessories. IFJAS is an exemplary international

exhibition with focus on product lines that many buyers

would find only in India.

With the continuous efforts, we witnessed the seventh

edition of the show. I am sure that the show has been

helpful in opening up several opportunities for times

ahead. It is a cost-effective trading and networking

platform for the exhibitors to expand their market share

and foster new business partnerships.

IFJAS - An exemplary internationalexhibition

Mr. Rakesh KumarExecutive Director, EPCH

Especially grabbing attention were digitally printed,

beaded metal clutch purses in different shapes and

designs, velvet clutches, fabric clutches, banjaara clutches

and bags, beaded clutches, belts, jute bags and Gujarati

patch work bags.

A representation from the state of Odisha had a

neat display with hand painted tussar silk dupattas,

tribal art inspired dhokra craft jewellery, textile purses

using ikat fabrics and utility items like jewellery boxes

and organizers, embellished with pattachitra (palm leaf )

painting.

Buyers keen on increasing sourcing from India

IFJAS has been drawing quality buyers dealing

exclusively in fashion jewellery and accessories from

various importing nations. An analysis of their feedback

indicates that buyers have been reportedly happy about

the fair, with some calling it 'promising', and products on

display 'interesting'. Buyers appreciate Indian designs

and share their comfort with the prices. Many demand to

see more of silver jewellery, natural materials, coloured

stones, textile based products, glass, beads, sustainable

crafts and those with a strong regional/cultural backing.

Textile based accessories, especially bags are popular

among Asian buyers.

A first time visitor from Colombia who visits other

EPCH fairs regularly said she was quite amazed to see the

variety at IFJAS, especially because she sources 'ethnic

design' fashion jewellery and accessories from India. She

placed orders for fabric, metal and semi-precious

jewellery. She shared that she could connect with many

more suppliers and hopes to work with them in future.

A buyer from Poland representing a company with

over 200 retail stores in many parts of Europe and Russia

shared that earlier they did a large part of their business

with other Asian countries like Bangladesh and also

Turkey. She said that this was their first consideration of

the Indian market and they wish to source from

manufacturers who could work on the fashion lines

prevalent as well as forthcoming in Poland. This buyer

was looking for scarves, bags, jewellery, shoes and

accessories/embellishments for the summer months. She

placed orders for beaded jewellery. Another buyer from

Poland who has visited three previous editions of IFJAS

found her main items of interest like, jewellery and bags,


especially material bags; bags that are modern and have

a lot of bright colours. In jewellery she focused on

premium products with class and richness . With

suppliers from Rajasthan and Delhi, they also import

scarves and gift items from India.

A Spanish buyer who has been sourcing solely from

India for a long time attended this show in quest of new

ideas and Indian designs & trends. Appreciating Indian

jewellery products for their exquisite beauty and richness,

she exclaimed how the variety offered by Indian

manufacturers keeps getting better with time. However,

she wished that jewellery specialists explore their

potential and experiment with bolder design rather than

just making what can easily sell. Another buyer from

Spain, a wholesaler retailer of accessories, who has been

importing from India for over 20 years, visited IFJAS this

time for bags, scarves and jewellery. In summers, 80% of

their imports are from India, with the percentage going

down to 40% in winters, as Indian products do not come

under the bracket that can be warm enough for their

winters, she explained and added that suppliers can use

this as an opportunity and seek ways to explore the

winter market in Europe. She also informed that jute is a

sought after category in European markets and many

Indian suppliers specialize in this. All they need is some

fine tuning. This buyer felt happy finding jute bags and

pouches with innovative hand work on them.

Importers from France, who find EPCH's trade shows

instrumental in connecting them to suppliers, visited

IFJAS for the second time in a row. They are keen on

'handwork and artisanship' and usually give their own

inputs on design to make the finished products

compatible in the French market. "We just try to be

different than usual retailers in our country and the

products we see here quite facilitates us and helps us in

this approach", they confide. 20% of their imports are

from India and this time they were here for bags in

canvas and fabric with a little fancy embroidery. In

scarves they prefer linen as the base material, in solid

colours with little embroidery, less of bling yet intricate

work, soft patterns, minimalist textures and designs.

Products from India are well acknowledged in France as

they have a distinctive edge, these buyers declared.

A buyer from Australia was specifically searching for

resort wear and beachwear jewellery & apparel for her

store. She was looking for fabrics and prints symbolic of a

relaxed coastal lifestyle off the beaches in Australia. She

was interested in warmer climate products in simple

designs that were comfortable, feminine and flattering

and produced using mainly cotton voile and natural

fibers. She placed orders for hand block prints and

bandhni prints in 'carefully chosen' silks and fabrics of

her choice. Some products with subtle hand embroidery

also interested her. She was happy to find choices in

cotton pareos and beachwear. This was her second visit

to the fair, though her company has been importing

from India for last 6-7 years. A designer from Canada

primarily into apparel and jewellery visited IFJAS for new

designs in jewellery and other items that could

accessorize her apparel collection. Though she has been

sourcing from apparel shows in India, this was her first

visit to a jewellery fair and she was happy about it. In the

future IFJAS, she looks forward to sourcing apparel like

kaftans, beach cover-ups and pareos.

A senior representative from one of the largest e-

commerce chains in China, that sells everything from

jewellery to furniture, from home furnishing to home

accessories, visited IFJAS. This is their second

representation at this fair and they were in quest of

something new to add to their existing collection. He


As a harbinger of hope and good fortune, IFJAS has

brought with it the much awaited monsoon rains this

season, just as it expectedly has attracted many new buyers

- first timers at IFJAS, to this edition. With most items being

of buyers' interest group, they have less stands to pass by,

hence most buyers are visible inside the stands than in the

aisles. It is good to learn that with each successive show,

there is a growing business interaction trend between

buyers and sellers. Following the success and leanings

from this show, I invite all buyers to our mega global

sourcing show, the IHGF Delhi Fair - Autumn 2014,

14th - 18th October 2014, where they can expect many new

product lines, spread across a much larger area.

Growing business interaction trendbetween buyers and sellers

Mr. R K VermaDirector, EPCH

commented on the neat organization of the fair and

congratulated the organizers for the same. He said, it is

amazing to see how Indians are tuning into trends and

coming up with the best products to thump other

markets. A regular buyer from Japan visited for buying

stone embellished jewellery. She shared that she could

pick four new suppliers and would be working with them

along with her regular ones. She placed order for stoles

and bags with beadwork and embroidery.

A buyer couple from Spain who have been importing

handicrafts from India for more than 30 years and visit

EPCH fairs quite religiously felt, IFJAS is quite a unique

fair as it features a good variety and has manufacturers

who are specialists in their own way. They returned

adding new suppliers to their list and eagerly await

delivery of the many orders they placed at IFJAS,

especially in scarves. The only thing is that the timing of

the fair makes it too late for summers and too early to

stock for winter, they confided.

A buyer from Hong Kong who mainly deals in

accessories wanted to source products for regular

everyday use like office wear accessories. Her company

has been importing a lot from China and this was her

first visit to an Indian business platform. She was amazed

to see how small entrepreneurs have introduced

refreshing and creative new designs and pieces. She felt

astonished seeing each design and kind of work

represented here, all of which was new to her. She was

looking for more hand work in the products as she

mainly imports machine made stuff from China. She

connected with many manufacturers here and was

zeroing down on

products that

could sell in the

Japanese market.

As semi-precious

and fabric

jewellery are quite

expensive for her

kind of consumers,

she was more

keen on beads and

metals.

A Germany wholesaler who supplies to souvenir

shops was seen placing orders for gifts, jewellery and

small accessory items. This was his first visit to IFJAS and

he was busy collecting many standalone pieces with

strong Indian ethnicity.

Ramp Shows, Seminars and Display Awards

Besides being a perfect platform for one-to-one

transaction between buyers and sellers, IFJAS also

addressed the developmental needs of the industry.

Exporters benefited from insightful and informative

presentations as well as experience sharing at the

seminar on ‘Advantages of Digital Printing following

Trends & Forecasts’ and ‘Get online with Amazon India

and grow profitably’, conducted by EPCH in course of

the fair. Ramp presentations added on to make this

event wholesome while a display awards function

enthused the participants and visitors alike.

ifjas extends sector’s reach - epch expo centre & mart new delhi ncr ifjas extends sector’s...

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