IBM Big DataVisión y Experiencias

Marco Laucelli ISVs & StartupsIBM

Big Data buenas noticias

Big Data es un

problema no una

tecnología

Big Data: El problema y sus formas

I believe that Data Information would be the basis of competitive advantage no matter what your business is.

Big Data: la ventaja competitiva

Ginny Rometty, IBM Chairman

Data driven

DecisionsData driven

ValueData driven

Delivery

¿De verdad?

Big Data: IBM Facts

It's a huge market: $212 billion in 2012.

It's a big business for IBM: $10 billion in 2012.

Aprox ~10% of IBM total revenue.

Big Data. Facts. Qué hacen nuestros clientes

• Big Data tech change: the process meets the data

• Big Data democracy: Build consumable Big Data Apps for everyone

• Big Data platform: integrated view of all your data

Big Data: Facts. Para qué.

4

5

8

8

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13

13

14

18

19

20

22

23

24

29

32

71

139

143

197

0 20 40 60 80 100 120 140 160 180 200

BigInsights as NoSQL store

Transportation/ SCM

Medical/ Transcriptional Profiling

File storage or ECM offload

Event Processing

Smart Grid Apps

Environmental Sensor apps

Real Time Processing

Fraud / Risk

Financial Apps Algo Trading

Statistical /predictiveAnalysis

Geospatial Location/ Space exploration

Cyber Security

Analytic Apps

Audio, Video, Image Analysis

Telco Apps

Text Analytics

Database Offload, reporting,mining

Customer behavior/Social analysis

Machine Data Analysis

68%

9

Asian Telco reduces billing costs and improves customer satisfaction

Capabilities:

Stream Computing

Analytic Accelerators

Real-time mediation and analysis of

5B CDRs per day

Data processing time reduced from

12 hrs to 1 min

Hardware cost reduced to 1/8th

Proactively address issues (e.g. dropped calls) impacting customer satisfaction.

10

� Examines trends, volume, and content of millions of public Twitter messages in real-time

� Analytic accelerators to understand sentiment (positive, negative, neutral)

� Capabilities

� Stream Computing

� Visualization

� Benefits

� Real-time display of public sentiment as candidates respond to questions

� Debate winner prediction based on public opinion instead of solely political analysts

University of Southern California Innovation Lab Monitors Political Debates

Solution to measure public sentiment during key primary & general

presidential debates

Big Data: Oportunidades para startups

0

50

100

150

200

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300

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400

450

Infra

& M

idd

Rea

l Tim

e

Tools

Mar

ketin

g

Soc

ial

Pre

dict

ive

Hea

lth

Sec

urity

Indu

stry &

Telco

Cre

dit

Sea

rch IT

Edu

catio

nRet

ail S

tore

Total Deals $M

0

5

10

15

20

25

Average Deal $M

2012: $1.4Bn in Big Data Startups, 19,5% growth over 2011.

2013: $1.3 Bn in Big Data Startups, during H1. Estimated 120% growth in H1.

60%

Gracias

Marco Laucelli ISVs & StartupsIBM

@mlaucelli