i-am_branding_creds_p resentation

The Brand Experience People

Mumbai • London • Istanbul

‘i-am’ associates

We design 360° customer experiences.

We help you define and influence how your customers experience your brand across the multitude of touchpoints. To do this we are experts in:

Research & Insight

Brand Identity & Communications

Digital User Experience

Interior Design

Architecture Experiential Marketing

We design sales lounges that delight customers, build brand advocacy and deliver improved business performance.

We are ‘i-am’

World’s trustedrealty experts

An ISO 9001:2008 Certified CompanyOver 40,000 satisfied customers 14 studios across 10 cities in India2 international offices in Dubai & Singapore Great investment advice and insight

‘i-am’ created a world class brand identity and sales lounge which we intend to roll out Pan-India.’’Amit MaviFounder

‘‘

BOP also known as Better Options Propmart is amongst India’s largest and fastest growing real estate brokers. As the company has grown rapidly and internationally there was a need to create a brand identity that would have a stronger recall value and global appeal.

For BOP the customer is at the heart of the business. BOP wanted to create a truly magical experience for their prospective customers visiting their sales lounge.

‘i-am’ created a strong brand identity and a stand-alone sales lounge environment that is industry leading. This was achieved by creating a recognisable logo that represents a young, professional, moving brand and a sales lounge that incorporates new technologies and allows greater product engagement and comfort.

This allowed BOP to take brand ownership in collaterals, adverts, campaigns, and other media, whilst having a fresh impact in India and appealing to new markets overseas.

New Brand MarkOld Brand Mark

Premium Brand Mark

BOP 7

This is our premium Brand Mark and it

must be printed in specialty colour at

ALL TIMES - Pantone 871 C. NO replacement colour, tint or colour

match must be used at any time.

Premium Brand Mark Colours

PANTONE871 C

The BOP Brand Mark must always be reproduced from original artwork and should never be redrawn or replicated.

With Compliments

G7, First Floor Sector 18Noida 201301

T: +91 120 4195555 E: [email protected]: bopgroup.in

Dear Richard,

This is not an actual letter to anyone in particular. This is simply a sample of a letter in order that we can see how it would actually look when printed here. After all, the purpose of a letterhead is to always be seen with a letter or communication printed on it. This is not to say that the design of the letterhead should not be beautiful, precise and well dimensioned and laid out in a functional manner.

The elements have to be laid out so as to enhance the letter itself whilst also clearly standing out so that the reader will instantly know who is writing to them. It is also important to consider how the letter will be posted. Will it be folded or simply dropped into an A4 envelope. Envelopes are often branded too... how should the items look together. Overall consideration should be made to the entire compliment of stationery items. All items should look as consistent parts of the same brand. They should project the personality of the brand through the use of typography and colour. Also the design of logotypes or symbols and devices.

This letter is therefore integral to the design of the letterhead itself. Care should be taken by the writer or typist of the letter to adhere to positioning and fonts and size and weights of type. The overall finished letter should appear smart, clear and considered. Simple as that.

Yours Sincerely,

Amit MaviFounding Partner



91 120 4195555

opgroup.in

World’s trusted realty experts


Gaurav MaviFounding Partner


T: +91 120 4195555M: +91 9910266552 E: [email protected]: bopgroup.in





Corporate Stationary

With Compliments



Dear Richard,

This is not an actual letter to anyone in particular. This is simply a sample of a letter in order that we can see how it would actually look when printed here. After all, the purpose of a letterhead is to always be seen with a letter or communication printed on it. This is not to say that the design of the letterhead should not be beautiful, precise and well dimensioned and laid out in a functional manner.

The elements have to be laid out so as to enhance the letter itself whilst also clearly standing out so that the reader will instantly know who is writing to them. It is also important to consider how the letter will be posted. Will it be folded or simply dropped into an A4 envelope. Envelopes are often branded too... how should the items look together. Overall consideration should be made to the entire compliment of stationery items. All items should look as consistent parts of the same brand. They should project the personality of the brand through the use of typography and colour. Also the design of logotypes or symbols and devices.

This letter is therefore integral to the design of the letterhead itself. Care should be taken by the writer or typist of the letter to adhere to positioning and fonts and size and weights of type. The overall finished letter should appear smart, clear and considered. Simple as that.

Yours Sincerely,




91 120 4195555

opgroup.in



Gaurav MaviFounding Partner







Magazine Advertisement

Print Communication

Premium Welcome Pack

BOP 40Merchandising - Premium Welcome Kit

Shop Front

Retail Lounge: Approach Retail Lounge: Entrance

Entrance

The Sales Lounge: Arrival

Threshold

The Sales Lounge: Host & Lounge

Consultation Area

The Sales Lounge: Interactive Lounge

Premier Lounge

Premier Suite: Seating option 2-a

Lee Broom Parq Life Cofee table

Premium Wing Back Chairs

Terrace

The Sales Lounge: The Terrace

Terrace Bar

The Sales Lounge: The Back Bar

Douglas and Gordon are professional, innovative and caring, qualities rarely associated with their profession. By expressing their unique qualities through their brand experience they would gain a significant advantage in such a competitive sector.

'i-am' were asked to design striking modern environments and a distinctly memorable client experience that reflected their brand values and personality.

First 'i-am' analysed every element of the Douglas and Gordon customer experience and then proposed a bespoke design solution in the form of a rich, warm and inviting environment.

The concept is currently being implemented across the Douglas and Gordon estate. Branches that have been transformed show significant uplift & improving levels of business.

Since working with ‘i-am’, we have pioneered a new brand of estate agents. This has certainly been reflected in our sales figures and company growth.’’Ivor Dickinson Managing Director

‘‘

Shop Front

Threshold

Property Browsing Screen and Waiting Area

Reception Desk, Consultation Area, and Bicycle Branding

The warm and cosy environment that has been established not only engages employees but more importantly our customers.”Simon RoseManager

Strutt and Parker specialise in land and property. They are a well-established brand, owning 45 branches across England and Scotland. Strutt and Parker approached ‘i-am’ for help with designing a flagship agency on London’s Fulham Road, using the theme of partnership as a foundation for all interior and visual elements.

‘i-am’ proposed a series of humourous juxtapositions to embed the theme of partnership. Influences were taken from the rural and urban, the old and new to create a complex and witty design. In addition, interiors reflected a strong sense of national heritage, including features such as ‘Jeeves and Wooster’ bowler hat light fittings and images typical of a bygone London.

‘‘

Shop Front

Property Display Area

Consultation Area

KEATONS BRAND IDENTITY GUIDELINES 23

A4 Folder - Inside Cover

Background full bleed Pantone Orange 021.

The Keatons ‘K’ symbol graphic patternto match Pantone 209.

A refreshed and revived brand identity has allowed Keatons to be noticed in their world, not only on the streets but on the web too. The suite of branded literature has handed negotiators excellent tools to help express their brand values and the Keatons personality. A stylish, intuitive website allows clients to not only view and enquire about properties but also to discover more about the people they encounter at Keatons. This was then applied to their growing site network as a ‘mini-fit’ exterior and (at Stratford) an interior makeover.

The result has been a coherent and defined brand image, which has enabled the confidence of Keatons to grow and their thoughts for expansion to become a reality.

The re-branding exercise has been so well received by our customers and really given us the clear company image that we were looking for.”Kye WheatleyCEO and Co-Founder

‘‘

Brand Mark

expertise close to home

Stationary

Property Showcase Cover

KEATONS BRAND IDENTITY GUIDELINES 24

Property Showcase - Cover

The example here shows how a design can appear using our corporate colours, graphic patterns, images and typography.

Note: When the ‘K’ is used as a large scale graphic device, using the Keatons logotype on it’s own is allowed. This method of application should be used sparingly as the stacked version of our logo is the preferred choice.

Our officesBow397-399 Mile End Road London E3 4PB

020 8981 7788 [email protected]

Covering: Bethnal Green, Bow, Bromley by Bow, Canary Wharf, Docklands, Limehouse, Mile End, Poplar, Shoreditch, Stepney, Spitalfields, Wapping, Whitechapel

Hackney352 Mare Street London E8 1HR


Covering: Dalston, De Beauvior Town, Hackney Central, Hackney Downs, Homerton, Hoxton, Kingsland, London Fields, Lower Clapton, South Hackney, Stamford Hill, Stoke Newington, Upper Clapton, Victoria Park

Kentish Town168-172 Kentish Town Road London NW5 2AG


Covering: Archway, Belsize Park, Camden Town, Chalk Farm, Dartmouth Park, Gospel Oak, Hampstead, Highgate, Holloway, Kentish Town, Kings Cross, Tufnell Park

Stratford152-154 The Grove London E15 1NS


Covering: Aldersbrook, East Ham, Forest Gate, Leyton, Leytonstone, Plaistow, Snaresbrook, Stratford, Upton Park, Wanstead, West Ham

keatons.com

Property Brochure

Property Brochure

how to present your home for sale

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Fusce posuere erat a lectus. Etiam tempus, nibh sed pretium tincidunt, nulla purus ullamcorper velit, at tempor arcu tortor gravida tortor. Proin et diam. Maecenas vitae mauris. Donec bibendum. Duis facilisis, lectus quis feugiat viverra, justo orci varius velit, vitae tincidunt nisl dui vel felis. Suspendisse vitae lacus at nisl viverra varius.

Donec sit amet nisi sit amet arcu viverra dapibus. Nam lacus massa, pulvinar vel, dignissim sed, tempor in, quam. Sed malesuada lectus id. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Fusce posuere erat a lectus. Etiam tempus, nibh sed pretium tincidunt, nulla purus ullamcorper velit, at tempor arcu tortor gravida tortor. Proin et diam. Maecenas vitae mauris. Donec bibendum. Duis facilisis, lectus quis feugiat viverra, justo orci varius velit, vitae tincidunt nisl dui vel felis. Suspendisse vitae lacus at nisl viverra varius.

Donec sit amet nisi sit amet arcu viverra dapibus. Nam lacus massa, pulvinar vel, dignissim sed, tempor in, quam. Sed malesuada lectus id.

added value

7 8

www.keatons.com Summer 2010expertise close to home

how to present your home for sale

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Fusce posuere erat a lectus. Etiam tempus, nibh sed pretium tincidunt, nulla purus ullamcorper velit, at tempor arcu tortor gravida tortor. Proin et diam. Maecenas vitae mauris. Donec bibendum. Duis facilisis, lectus quis feugiat viverra, justo orci varius velit, vitae tincidunt nisl dui vel felis. Suspendisse vitae lacus at nisl viverra varius.

Donec sit amet nisi sit amet arcu viverra dapibus. Nam lacus massa, pulvinar vel, dignissim sed, tempor in, quam. Sed malesuada lectus id. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Fusce posuere erat a lectus. Etiam tempus, nibh sed pretium tincidunt, nulla purus ullamcorper velit, at tempor arcu tortor gravida tortor. Proin et diam. Maecenas vitae mauris. Donec bibendum. Duis facilisis, lectus quis feugiat viverra, justo orci varius velit, vitae tincidunt nisl dui vel felis. Suspendisse vitae lacus at nisl viverra varius.

Donec sit amet nisi sit amet arcu viverra dapibus. Nam lacus massa, pulvinar vel, dignissim sed, tempor in, quam. Sed malesuada lectus id.

added value

7 8

www.keatons.com Summer 2010expertise close to home

Welcome Desk

Waitng Area

Consultation Area

Panchshil is a high-end luxury sector real estate company based out of Pune, working with designers such as Philip Stark. They have built several iconic buildings in Pune including luxury hotels. Over a period these structures have become landmarks throughout the city, however the public in general are not aware that Panchshil built these.

‘i-am’ were asked to tidy up the existing brand mark and establish the brand hierarchy for Panchshil. It was important to re-associate the Panchshil brand with their developments. ‘i-am’ were also asked to look at the tone of voice and visual language of the brand.

‘i-am’ created a visual pattern that would allow Panchshil to take brand ownership across a range of different media and communication platforms. The tone of voice was warm and friendly and the elegant visual language used helped portray a premium sense of luxury.

We needed brand recognition in the market, and ‘i-am’ effectively achieved this with our brand refresh.”Marketing DirectorPanchshil

‘‘

Panchshill Edorsement Structure

CORPORATE PARKS 5 STAR HOTELS RESIDENCES

Developed by

by Philippe Starck

Brand Mark

Divisional Hierarchy for internal reference

Divisional Hierarchy

Corporate Stationary

Corporate Brochure

Property Brochures

Advertisements

We conducted a lengthy international search to select our design agency and are absolutely delighted with the impact ‘i-am’ has had on our business.’’Hiren BhanuChairman, New India Bank

By working closely with a very ambitious and willing board, we implemented a radical shake-up of the business, touching every aspect of the bank's workings and functionality. The new identity is both ultra-modern and corporate, yet radiates warmth and simple accessibility. The functionality of the branches now places the customer and their needs at the heart of the bank’s operations.

The new brand and branch experience is being rolled out across the entire New India Bank estate. Twelve months after the opening of the first site the performance has greatly exceeded the board's expectations and has been warmly received byboth customers and staff.

‘‘

Brand Mark in English: Shortened Name Version

New Brand Mark

Brand Mark in English: Shortened Name Version

New India Bank

Old Brand Mark

Corporate Stationery: Letterhead, Compliment Slip & Business Card

W I T H C O M P L I M E N T S

New India Co-Op. Bank Ltd.Corporate OfficeA.V. Nagwekar Marg,Prabhadevi, Mumbai - 400 025.

tel +91 66264603fax +91 66157302email info newindiabank.orgweb www.newindiabank.org




tel +91 66264603fax +91 66157302mob +91 9820419474email hirenbhanu newindiabank.orgweb www.newindiabank.org

Hiren BhanuVice Chairman

Stationary

Corporate Stationery: Letterhead, Compliment Slip & Business Card

W I T H C O M P L I M E N T S






tel +91 66264603fax +91 66157302mob +91 9820419474email hirenbhanu newindiabank.orgweb www.newindiabank.org

Hiren BhanuVice Chairman

Posters

Colour Coded Poster Layouts

your

homelife

your

familylife

yourpersonal

life

yourworking

lifeMaking yourdecisions in life

easier


your

homelife

your

familylife

yourpersonal

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easier


your

homelife

your

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yourpersonal

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easier


your

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Shop Front Before & After

Shop Front

Lozenge: Final Mark With Strapline

Our new branding and branch design has led to an improved positive perception of Nationwide and greater emotional affinity.’’Marketing DirectorNationwide

‘i-am’ were asked to work with the Nationwide brand team to review their current brand identity and define a visual language to transform it into a key business asset. A powerful and engaging visual and tonal personality for the brand was required, rooted in an idea and strategy to give consistency, stretch and longevity.

To ensure a soft transition from old to new, a moderated approach to the redesign of the Nationwide brand mark was taken. The defined holding device, palette and image style has provided much needed consistency and this has led to clearer, more direct communications to engage customers and support sales.

This combined with the softening of the logo and new image style has updated the brand, bringing it in line with Nationwide’s products and services and resonating with the values and approachability they wish to project.

‘‘

ORIGINAL VILLAGE

SOFT VILLAGE

Soft Village: Final Mark

Soft Village

ORIGINAL VILLAGE

SOFT VILLAGE


ORIGINAL VILLAGE

SOFT VILLAGE


Original Village

Brand Mark

Lozenge: Final Mark

Brand Mark with Strapline

Lozenge: Final Mark With Strapline

Press Ads

Application Example: Portrait Colour Press Ads

A great fixed rate mortgage deal

3 Year Fixed Mortgage

5.75%

Followed by our Base MortgageRate for the remainder of themortgage term, currently

6.49%

The overall cost forcomparison is

6.5%

Only available in branchnationwide.co.uk 0800 30 20 10

A reservation fee of £599 applies, and for the first 3 years early repayment charges apply. The actual rate available will depend upon your circumstances.Ask for a personalised illustration.Rates correct at 01/05/2008.

Nationwide Building Society. Head Office, Nationwide House, Pipers Way, Swindon, Wiltshire, SN38 1NW

YOUR HOME MAY BE REPOSSESSED IF YOU DO NOT KEEP UP REPAYMENTS ON YOUR MORTGAGE APR

variable

The LittlePeople’sISA

We’re not sure why we’re the only major provider on the high street to offer a tax-free cash Junior ISA, but it seems we are.

To us, offering you a product that makes saving for your children’s future a little bit easier, seems likethe right thing to do.

So whether they want to grow up to be a ninja wizard, a space fighter pilot, or a sweet shop defender, our tax-free Smart Junior ISA could help you give them the start they need to get there.

Visit nationwide.co.ukCall 0800 30 20 10

Application Example: Portrait Colour Press Ads

A great fixed rate mortgage deal

3 Year Fixed Mortgage

5.75%

Followed by our Base MortgageRate for the remainder of themortgage term, currently

6.49%

The overall cost forcomparison is

6.5%

Only available in branchnationwide.co.uk 0800 30 20 10

A reservation fee of £599 applies, and for the first 3 years early repayment charges apply. The actual rate available will depend upon your circumstances.Ask for a personalised illustration.Rates correct at 01/05/2008.

Nationwide Building Society. Head Office, Nationwide House, Pipers Way, Swindon, Wiltshire, SN38 1NW

YOUR HOME MAY BE REPOSSESSED IF YOU DO NOT KEEP UP REPAYMENTS ON YOUR MORTGAGE APR

variable

The LittlePeople’sISA

We’re not sure why we’re the only major provider on the high street to offer a tax-free cash Junior ISA, but it seems we are.

To us, offering you a product that makes saving for your children’s future a little bit easier, seems likethe right thing to do.

So whether they want to grow up to be a ninja wizard, a space fighter pilot, or a sweet shop defender, our tax-free Smart Junior ISA could help you give them the start they need to get there.

Visit nationwide.co.ukCall 0800 30 20 10

Promo Language

3.40% gross p.a./ AER

Our top rateon a 14 monthfixed rate bond

NEW

• Fixed annual rate for balances of £50,000+

• Minimum opening balance of £1

• No withdrawals

• Maximum balance £2,000,00

Call 0800 171 2352 Ask in branchVisit nationwide.co.uk

AER stands for Annual Equivalent Rate. This is a limited offer and may be withdrawn without previous notice. Terms and conditions apply. Contact Nationwide for further offer details. Rate correct at 14/12/2011. AER stands for Annual Equivalent Rate. This is a limited offer and may be withdrawn without previous notice. Terms and conditions apply. Contact Nationwide for further offer details. Rate correct at 14/12/2011.



NEW



• No withdrawals






• No withdrawals




4.70%gross p.a. / AER

up to

The Uk’s Best 3 Year Fixed Rate Bond

Savers, you can’t beat this

Application Example: Promo Language



NEW



• No withdrawals






NEW



• No withdrawals






• No withdrawals




4.70%gross p.a. / AER

up to

The Uk’s Best 3 Year Fixed Rate Bond

Savers, you can’t beat this

Application Example: Promo Language

Finansbank Brand Identity Guidelines — Basic Elements 8

Brand mark in colour

Blueonwhitebackground

ReversedoutofReflexBlue

ReversedoutofProcessBlue

PantoneReflexBlue100C89M0Y0K

PantoneProcessBlueC100C10M0Y10K

Whenreproducingourlogotypeonlytwocorporatecoloursshouldbeused-PantoneReflexBlueandPantoneProcessBlue.TheappropriateCMYKbreakdownsprovidedbelowmayalsobeused.

Atnogiventimeshouldourlogotypebereproducedusingothercoloursotherthanourcorporatecolours.

Onbluebackgroundsourlogotypeshouldbereversedoutinwhiteasshown.

Whenreproducedonimagesandcolouredbackgroundsthecorporatecolourwiththebestcontrastshouldbeused.

Lale YolcuSenior Vice President Customer Experience & Corporate Brand Management

‘‘‘i-am’ demonstrated great expertise in customer journey analysis which is reflected in their innovative design solutions.’’

The board at Finansbank were looking to enhance their branch customer experience. Through a series of workshops we have developed focused solutions to enhance customer experience whilst reflecting the brand language. ‘i-am’ created a more inviting atmosphere by enhancing functionality, aesthetics and distinctiveness.

Whilst the new concept is being applied to further branches, the feedback from customers demonstrates that Finansbank has successfully transformed its branch experience and positioned themselves strongly in a competitive local market.












Brand Mark












Posters

now anything is possible...

talk to us today!

up to 10 years repayment for small businessesand 5 years repayment for new entrepreneurs with assurance from the European Investment Fund.

quickand easycredit withadded assurance

www.finansbank.com.tr

instantno hasslesmall businessloans

just ask!

apply now and get

credit with additional interest.

Don’t bother with formalities.

You have the power now!

Bizce mümkünwww.finansbank.com.trBizce mümkün

now anything is possible...

talk to us today!

up to 10 years repayment for small businessesand 5 years repayment for new entrepreneurs with assurance from the European Investment Fund.

quickand easycredit withadded assurance

www.finansbank.com.tr

instantno hasslesmall businessloans

just ask!

apply now and get

credit with additional interest.

Don’t bother with formalities.

You have the power now!

Bizce mümkünwww.finansbank.com.trBizce mümkün

Stationary

The concept of ‘Living Green’ has created a radically enhanced customer experience, revitalising the Garanti image, bringing it to life and connecting with customers. This approach brought warmth and vitality to the customer experience and has now been applied throughout the branch network.

The new branches include eye-catching contoured frontages that work alongside a suite of branded collateral. The result is a truly powerful combination of environment and brand communication.

‘i-am’ associates are a well organised, highly creative and truly innovative company

Husnu ErelExecutive Vice President, Garanti Bank

Through the concept of 'Living Green'we created a radically enhanced customer experience that revitalised the Garanti brand, bringing it to life and connecting with customers. This approach brought warmth and vitality to the customer experience and has now been applied throughout the branch network.

Over the last 5 years the new brand experience has been applied to over 500 sites across Turkey. The new branches include eye-catching contoured 'Living Green' frontages that work alongside a suite of branded collateral. A powerful combination of environment and brand communication.

‘i-am’ are a well organised, highly creative and truly innovative company.’’Husnu ErelExecutive Vice President, Garanti Bank

‘‘‘‘

Collateral

New Shop Front

‘i-am’ helped us develop a deeper and emotional connection to our customers and helped us improve our perception in the industry.”

Jetking wanted to be more than just an education and training facility. They wanted to be known as an institute of knowledge, harnessing a culture of continuous learning and development in pursuit of a better life.

‘i-am’ worked closely with the Jetking team to create a dynamic new mark, visual language and brand personality that modernised and strengthened their brand whilst retaining their heritage.

Jetking are working with their franchisees to implement the new brand identity and visual language across their extensive network pan-India.

Jetking Brand Manual | Version 2.2 | The Jetking original artwork must always be used and should never be redrawn or replicated. 1

Jetking Brand ManualVERSION 2.2


1.0 Brand MarkThe new Jetking brand mark re ects ot o r erita e a our future. We are grounded by the foundation and values of our past, but are youthful, progressive, and accessible. Our new brand is both iconic and powerful.

Siddarth BharwaniHead, Marketing & Corporate Communications, Jetking

‘‘

Old Brand Mark


1.0 Brand MarkThe new Jetking brand mark re ects ot o r erita e a our future. We are grounded by the foundation and values of our past, but are youthful, progressive, and accessible. Our new brand is both iconic and powerful.

New Brand Mark

Jetking

PPt. 2013

JetkingBetter people, better life

Jetking

TM JetkingBetter people, better life

JetkingBetter life

JetkingBetter life

JetkingBetter life

JetkingBetter life

TM

Jetking

Jetking

Jetking

Jetking

Infotrain

Infotrain

JetkingBetter life

Corporate Stationary and Merchandise

Jetking Editorial

Brand Collateral

Project REN: Vanta Brand Mark

C R E AT I N G R E M A R K A B L E F U T U R E S

Apollo Group Inc. is a US leader in adult and online education. They aim to advance access to quality global education through visionary leadership, dynamic student and faculty culture and an impressive local and national reputation.

The brief was to create a brand for a new form of adult education, which included name generation, brand identity and tone of voice.

‘i-am’ created a versatile brand language which could be easily translated and understood across a number of countries and cultures. The space that ‘i-am’ created for the face-to-face learning at Vanta was an incredibly flexible space so that mentors and students could easily meet in a comfortable and inspiring environment.

The online Vanta pilots are up and running and experiencing great success.

‘i-am’ helped us to create a versatile brand language which could be easily translated across cultures.”Marketing DirectorVanta

‘‘







Pro

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RE

N: V

anta

Bra

nd M

ark

CR

EA

TIN

G R

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AR

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BL

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Brand Mark

Badges

Badges

Project REN: Learning Centre Signage

INTERVIEWOFFICE

TALENTOFFICE

STUDYROOM

WORK SATIONS

CONFERENCE

LOUNGE

EXIT

COLLABORATING

Learning Centre Signage

Learning Centre Signage

Posters

Project REN: Vanta Tone of Voice

CREATEYOUR OWN PATHWAY

WHENYOU WANT TO...

PREPARE

PRESENT

PLAN

visit vanta.comvisit vanta.com

Create your very own bespokelearing program to �t your life and achieve your goals.

Create your very own bespokelearing program to �t your life and achieve your goals.

DEVOTEDTO SUCCESSvisit vanta.com

Create your very own bespokelearing program to �t your life and achieve your goals.C R E AT I N G R E M A R K A B L E F U T U R E S C R E AT I N G R E M A R K A B L E F U T U R E SC R E AT I N G R E M A R K A B L E F U T U R E S

Project REN: Secondary Graphic Pattern - Application Example

CLAIRE GRADUATED 2013

SHE HAS SINCE STARTED HER OWN CONSULTANCY BUSINESS AS WELL AS BECOMING PRESIDENT OF OUR ALUMNI

ANDY GRADUATED 2013

THE COURSE ENDED AND ANDY WALKED STRAIGHT INTO AN INTERNSHIP WITH JAGUAR.

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ANITA GRADUATED 2013

ANITA SUCCESSFULLY JUGGLED HER FAMILY, STUDIES AND 2 JOBS... FIND OUT HOW







Editorial

Chilango Logotype: Angled Version

Chilango has achieved 100% uplift in sales. This is unheard of in the restaurant industry.’’Dan HoughtonFounding Partner, Chilango

We worked together with the Chilango founders on every creative aspect of their business. We created a brand name and introduced a true Latin spirit to the personality that customers could readily engage with.

The Chilango name perfectly captures the essence of modern Mexico and gives it a twist of urban cool. The new interior concept is fast, vibrant and energising.

Eight years down the line Chilango now has five successful UK sites and was recently awarded ‘best new restaurant concept’ at the ROTI awards.

‘‘

Brand Mark

Chilango Logotype: Angled Version

Characters

Chilango Bags: One Colour Print on White Recycled PaperTake Away Bags

Chilango Bags: One Colour Print on White Recycled Paper

Menus

142 fleet street

london ec4a 2bp

online at...

or visit our fleet

street restaurant

chilango.co.uk

1. choose your meal

extras drinks

2. select your filling 3. pick a salsa

what people say...

burrito

tacos

salad

tortilla chips

and guacamole

tortilla chips

and salsa

tortilla chips

agua fresca

bottomless soda

mexican beers

bottled water

juices

grilled chicken

grilled steak

cochinito

vegetarian

black or pinto beans

pico de gallo

roasted tomato

chilango

add guacamole

our

burritos?

what’s in...

tender meat

grated cheese

romaine lettuce

sour cream

guacamole

coriander

lime rice

beans

pinto or black

fresh salsa

Posters

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MARIACHI MAGIC...Lorem ipsum dolor sit amet, consectetuer adipiscing elit,sed diam nonummy nibh euismod. Dolorum et tur espirolipsum dolor sit amet sed diam nonummy vino est veritasdeum. Lorem ipsum dolor sit amet, consectetuer adipiscingelit, sed diam nonummy nibh euismod.

WHAT IS CHILANGO?

Chilango Who?Lorem ipsum dolor sit amet,consectetuer adipiscing elit, sed diamnonummy nibh euismod. Dolorum ettur espirol ipsum dolor sit amet seddiam nonummy vino est veritas deum.Lorem ipsum dolor sit amet,consectetuer adipiscing elit, sed diamnonummy nibh euismod.

Colour Worship...Lorem ipsum dolor sit amet,consectetuer adipiscing elit, sed diamnonummy nibh euismod. Dolorum ettur espirol ipsum dolor sit amet seddiam nonummy vino est veritas deum.Lorem ipsum dolor sit amet,consectetuer adipiscing elit, sed diamnonummy nibh euismod.

The Soul Of MexicoLorem ipsum dolor sit amet, consectetuer adipiscing elit,sed diam nonummy nibh euismod. Dolorum et tur espirolipsum dolor sit amet sed diam nonummy vino est veritasdeum. Lorem ipsum dolor sit amet, consectetuer adipiscingelit, sed diam nonummy nibh euismod.

Lucha Libre...


The Master...Lorem ipsum dolor sit amet, consectetuer adipiscing elit,sed diam nonummy nibh euismod. Dolorum et tur espirolipsum dolor sit amet sed diam nonummy vino est veritasdeum. Lorem ipsum dolor sit amet, consectetuer adipiscingelit, sed diam nonummy nibh euismod.

WHAT IS CHILANGO?

Tips from


WHAT IS CHILANGO?

As fresh As...

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Cooked to

perfection...

Shop Front

Threshold

London

‘i-am’ associates

66 Leonard StreetThe Old School HouseLondon EC2A 4LW

+44 (0)20 7613 4114

Freya [email protected]

Istanbul

‘i-am’ istanbul

Serdar Ekrem Sokak5/2 GalataIstanbul

+90 212 252 99 40/45

Selin [email protected]

Mumbai

‘i-am’ mumbai

4th Floor, Shivraj Heights, 14th Road, Khar (West), Mumbai – 400052

+91 22 26487302

Sammi [email protected]

We would love to hear from you...

i-am_branding_creds_p resentation

Design

brand ownership

brand advocacy

brand values

brand experience peoplei

old brand marknew brand

strong brand identity

nepremium brand mark7

world class brand identity