Designing a Health Education Program - Interview Results

Naturopaths Without Borders

Nadaa Taiyab

1/26/2015

Human Centered Design Process

• Starts with the people you’re designing for and ends with new solutions that are tailor-made to suit their needs.

• Building a deep empathy with the people you’re designing for;

• generating tons of ideas; • building a bunch of prototypes; • sharing what you’ve made with the people you’re

designing for; • and eventually putting your innovative new solution

out in the world.

Design Thinking

Agenda

Inspire creative solutions for developing scalable health education and outreach program

• Interviewees

• Results of Emancipation Questions

• Qualitative Data from Interviews

• Cool stories and vignettes

Interviews

• Date: 1/17/2015

• Location: Rocky Point Clinic, Mexico

• Interviewees: 11

• Females : Males 10:1

• Age Range: 29-78

• Average Age: 53

• Returning : New 9:2

Returning Patients, Same Condition (n=7)

8.18.9

7.16.6

0

1

2

3

4

5

6

7

8

9

10

I have improved I have improveddue to the

treatment of thedoctor

I have improveddue to the changes I

made

I shared what Ilearned with my

community

4/4 people surveyed believed the doctor’s treatment was MORE important than the changes they made on their own

New Patient or Returning, New Condition (n=3)*

7.5

9.4 9.7

8

9.7

0

2

4

6

8

10

12

I understandwhat goes on in

my body

I haveconfidence thatI will get better

If I get better, itwill be because

of thetreatment from

my doctor

If I get better, itwill be becauseof the changes I

will make

I will sharewhat I learned

with mycommunity

*Question #2 includes results from 2 returning patients with the same condition.

Post-Visit (n=3)

10 10

9.8

10

9.7

9.75

9.8

9.85

9.9

9.95

10

10.05

I learned what Ineed to get better

I am able to dowhat I need to get

better

I have confidencethat I will get

better

I will share what Ilearned at theclinic with my

community

Most people grocery shop at Lay’s Supermarket

Lays Supermarket,

7

Minimart, 2

Other, 2

Access to Food

• Eat at home: 100%– Themselves or another female in the home cooks

– Most share recipes with neighbors

• Have a fridge: 100%

• Consistent access to F&V: 73%– People that shop at the supermarket have access to

reasonably priced and reasonably good quality F&V

– Everyone eats F&V every day to some degree

– No one expressed a dislike for F&V

– Some buy only when they can afford it

Perceptions of healthy eating

• Do you know a “healthy eater?”– 70% said yes

• Elements of a healthy diet:– Salads (3)

– F&V (6)

– Low fat, oil, and/or fried foods (5)

– Steamed fish and other steamed food (3)

– Other: Fish and chicken, natural juices, beans, milk

Veggie Gardens

Veggie Garden

55%

Garden (No

veggies)45%

• Many plant tomatoes, onions, cilantro, chilles, etc

• Some have space and some don’t have enough space

• Main barriers are poor soil and extreme temperatures

• One had created a gardening and composting proposal

Exercise

• Average walking time / day: 30 min

• None of the women did formal exercise

– 2 used to exercise before pain (back and knee). Walking, running, soccer, spinning class

• 1 male interviewed plays basketball 1-2 days/week

• General sense that people “should exercise”

• No one complained of being overweight!

Cell Phone Usage

• Had own cell phone: 55%

• Phones could receive test: 100%

Cool Stories & Vignettes

Ideation

• Transform research into meaningful and actionable insights to become the foundation of our design