how virgin holidays use magnolia for a major e-commerce program

An E-‐Commerce Journey

Leigh Ashton – Solu8on Architect -‐ Virgin Holidays

Places to Visit Today


Places We’ll Visit Today

o  Where we’re trying to get o  The journey so far o  Why we chose Magnolia CMS o  Demo o  Tips for your journey o  Ques8ons



Ø  Intro to Virgin Holidays Ø  Where we’ve come from Ø  Our des8na8on Ø  The journey so far Ø  Why we chose Magnolia Ø  Sneak preview Ø  Tips Ø  Ques8ons

o Worldwide holiday des8na8ons

o Largest, most successful transatlan8c tour operator

o Market leader for travel to the USA and the Caribbean

o Cruises, beach, city, tours, ski…………

o Retail shops, call centre




o 25% of sales o aiming much higher o 200,000 user visits per day o 350,000 product searches per day

E-‐Commerce is cri8cal




Places We’ll Visit Today Depar8ng From

o 11 sites / brands o 11 CMS / tools o  Inflexible o Manual processes o Desktop PC based UX design

o M site “transcoding”




Places We’ll Visit Today The Des8na8on

o Mobile first o Responsive o  Increase % of sales o More product on-‐line

o Reduc8on in sites o Reduc8on in suppliers o Simplify architecture o  Improve speed-‐to-‐market




The Journey o Scrum / Agile o Con8nuous Delivery o Cloud

o Automa8on o  Itera8ve o Test and learn




Current Loca8on

o  Virginatlan8ctravelplus.com o  Virginholidays.co.uk

o Hawaii page o Home page coming soon




What’s Underneath o Magnolia 5 (Enterprise edi8on) o Services / integra8on layer o  Java / J2EE o Elas8cSearch NoSQL o Bootstrap o Thymeleaf o Single Page Applica8on




Why We Chose Magnolia CMS o Open, flexible, extensible

o Excellent integra8on o Cost o Technical fit o Good supplier support




•  Top secret

A look at what we’ve built




o Learning curve o Business engagement o Role of stakeholders o Who leads the design? o Mul8-‐device tes8ng

Some8mes it’s a bumpy journey




Tips for your journey o Embrace the CMS! o Learn to extend it o Stay in touch with Magnolia’s roadmap

o Magnolia isn’t always the right tool for every job

o Use the support team




Ques8ons [email protected] www.virginholidays.co.uk

how virgin holidays use magnolia for a major e-commerce program

Technology

ofsales oaimingmuchhigher

uservisitsperday o350

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