magnolia 5 magnolia conference 2012 keynote

Magnolia is a registered trademark owned by Magnolia International Ltd.Version 1.1

Welcome#mconf12 #magnolia5

1Photo © Boris Kraft. All Rights Reserved

Montag, 10. September 12


We are Growing.Magnolia outpaces the industry

Photo © Boris Kraft. All Rights Reserved


Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.

Consolidated Statement

3

0

2

4

6

8

2009 2010 2011 2012 Estim.

7.5

5.2

3.4

2.73.2

2.4

1.30.9

Mill

ion

CH

F



Selected new Clients

4



Selected new Partners

5



Magnolia in 2012




Simplicity on an Enterprise Scale




Transformations

8Image http://topwalls.net/3d-girls-butterfly-green-hair/


http://topwalls.net/3d-girls-butterfly-green-hair/

http://topwalls.net/3d-girls-butterfly-green-hair/


Manage your Presence, not your Content

9Image: http://queernewyorkblog.blogspot.ch/2011/09/good-ol-reliable-nathans.html


http://queernewyorkblog.blogspot.ch/2011/09/good-ol-reliable-nathans.html

http://queernewyorkblog.blogspot.ch/2011/09/good-ol-reliable-nathans.html

Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.10

Virtual Presence Management

Integration CMS Publishing



CMS: UI for a Set of Core Services

11

repository storage

publishing / STK

scalability

security

data import / caching

observation

workflow / BPM

… (many more)



Integration

Spring Integration: Blossom

Grails Integration: Maglev

Java Platform

Data Module, Importer

12



Multi-Channel Publishing

STK

• Web Templates –�Desktop• Mobile Templates – Tablets, Smartphones

Many others

• Newsletter• Point of Sales• Mobile Apps• …

13



Another Transformation: Mobile Revolution

14Image http://cdnblog.catchpoint.com/wp-content/uploads/2011/10/worlds_busiest_airport_wallpaper_abxho1.jpg


http://cdnblog.catchpoint.com/wp-content/uploads/2011/10/worlds_busiest_airport_wallpaper_abxho1.jpg

http://cdnblog.catchpoint.com/wp-content/uploads/2011/10/worlds_busiest_airport_wallpaper_abxho1.jpg


Mobile knowledge workers currently account for more than 60% of the total

workforce in Brazil, Germany, India and Japan and more than 70% of the total

workforce in the United StatesInfotrends Jan 2011

15



Mobile applications will drive major transformation in the way businesses

operate by delivering … relevant information to employees and customers

Gartner:�“Effects of Mobility on Information Management”

16


Mobile Professionals


Security

Provisioning

BYODUsability

AppsHtml5

Maintenance

Multi-Device Support

Mobile Challenges

17

IntegrationCost

Training Productivity

Enterprise App Store



(Apple's iPad is)�changing user expectations for how they interact with

their content management systems Gartner: “Tablets and Smartphones Are Changing How Content Is Created,

Consumed and Delivered”

18



How to Handle the Mobile Revolution

19image http://2.bp.blogspot.com/_ZTnGNlVsdM8/TKH6-TeNqwI/AAAAAAAAAfA/OwZp2h91IF4/s1600/Rubik_cube.jpg


http://2.bp.blogspot.com/_ZTnGNlVsdM8/TKH6-TeNqwI/AAAAAAAAAfA/OwZp2h91IF4/s1600/Rubik_cube.jpg

http://2.bp.blogspot.com/_ZTnGNlVsdM8/TKH6-TeNqwI/AAAAAAAAAfA/OwZp2h91IF4/s1600/Rubik_cube.jpg


How do other vendors deal with it?

20

native apps

frameworks to bridge mobile OS’s

not full CMS functionality

inconsistent UI’s

adding three different editors so they can claim they now have an easy to use UI

status quo not satisfying



What if…?

21Image: http://nationalrunawayswitchboard.tumblr.com/post/22270510929/so-apparently-the-iphone-serves-a-more-important


http://nationalrunawayswitchboard.tumblr.com/post/22270510929/so-apparently-the-iphone-serves-a-more-important

http://nationalrunawayswitchboard.tumblr.com/post/22270510929/so-apparently-the-iphone-serves-a-more-important


Apps would benefit from…

22

repository storage

publishing / STK

scalability

security

data import / caching

observation

workflow / BPM

… and many more core services Magnolia offers



Revisit VPM




Revisit VPM


Apps

24



What Else Do We Want?

simplicity of iOS interaction paradigmyou want the same CMS on all devicespersonalized, task-based appsreduce complexityhtml5 - device independentyou want to access your enterprise's backend systems/data/process from your mobile device



The user interface can be the key factor in success or failure.

Gartner: “Tablets and Smartphones Are Changing How Content Is Created, Consumed and Delivered”

26


magnolia 5 magnolia conference 2012 keynote

Business