how to write a 90 day marketing strategy in 90 minutes
TRANSCRIPT
a 90 day marketing Strategy in 90 minutes
Kieran Wilson Digital Marketing manager
Wordsmith™
2!
BEFORE
The Wordsmith platform takes in your raw data, in any format.
AFTER
Wordsmith creates personalized, insightful narratives at massive scale.
A Patented Engine for Automated Narrative Reporting
Automated Insights
WHAT Can YOU DO IN 90 MINUTES…
4!
WRITE A MAREKTING STRATEGY!!
Before the writing
10!
11!
12!
THE WHAT. THE WHY. AND
YOUR POINT OF DIFFERENCE.
MESSAGING
13!
Quick tips on defining your target audience
audience
Business goals Marketing strategy
Marketing plan
15!
Bake it in
Your business Your strategy
16!
Key to success business strategy measurement
Ready, set, go!
17!
The outline
18!
! Objectives
! Tactics
! Measurements
Setting Objectives
What you want to achieve
20!
Marketing contributes xx%
to revenue growth
how you’ll achieve it
21!
" Lead generation " Content marketing, social media, influencer marketing
" Email, events, speaking engagements
" Advertising, Public relations, sponsorships
" Lead nurturing
" Drip campaigns, lead scoring, dynamic content
Measuring success
22!
" New clients
" Opportunities created
" Number of sales qualified leads
" Number of marketing qualified leads
Why 90 days?
23!
strategize
execute
measure optimize
Test & revise
And, because I promised…
25!
26!
What does my black eye have
to do with strategy?
I wasn’t looking
Forward.
questions?
27!
DMFB attendees get three free
reports and 50% off of your 1st
month if you choose to sign-up.
bit.ly/DMFB15
Thank You & Special Offer!