90 minutes with re/max

RE/MAX Mumbai – Gujarat – Maharashtra

90 MINUTES WITH REMAX

MANAN CHOKSIREGIONAL DIRECTOR

RE/MAX MUMBAI GUJARAT MAHARASHTRA

Agenda

1.Problems faced at present2.Concepts of Developed Markets3.Introduction to RE/MAX 4. RE/MAX in India5.RE/MAX Model6.Advantages of RE/MAX7. RE/MAX PhilosophyRE/MAX Mumbai Gujarat Maharashtra www.remax-mgm.com

RE/MAX Mumbai Gujarat Maharashtra www.remax-mgm.com

“Problems faced in

Real Estate Broking Industry

at present”


Less Inventory

Less Leads

Matching issues

Budget to Advertise

No training on real estate broking

Staff retention


Staff monitoring

Staff motivation

Recognition

Restricted network

No trust

Unorganized Market

Concepts in developed markets:

• Multiple Listing Service: MLS since 1880 in US (ref.: Wikipedia)

• Agent training for real estate and sales • Compulsory Agent certification and

licensing • Exclusive Listings • Value added services provided by brokers



- Real Estate Maximums

RE/MAX is the most successful network in the history

of the real estate industry

Established in Denver, Colorado (USA) in 1973 by –


and

Dave Liniger Gail Liniger

World’s largest Real Estate brokerage franchising network…!


And, since the past 13 years….


About

RE/MAX INDIA…


Network…


21 Regions125+ Offices200+

Agents!!


RE/MAX network registered

a 600% growth in the first

year of its operations!!!

Won the Start Up of the Year award at

Zee Business’ Small Business Award

Traditional Scenario in Real Estate Industry


BOSS

AGENT

Max. Commission by Boss

Agents appointed on Salary + Comm.

More time of monitoring agent

Low motivation to agents

Training & Retention of agents

No recognition & growth

Pyramid

About

RE/MAX MODEL…


In RE/MAX...


BOSS

AGENT

More Inventory - More Sales - More Profit

Agents work as an entrepreneur

No monitoring of Agent required

Trained Agents with high retention rate

Agent works as an entrepreneur

Higher satisfaction & motivation

Pyramid

RE/MAX Hierarchy


RE/MAX

RE/MAX India

RE/MAX Mumbai

Broker Office

Broker Associate

Broker Associate

Broker Associate

Broker Office

Broker Associate

Broker Associate

Broker Associate

Broker Office :


One Stop shop serving all Real

Estate requirements of an

individual

A hub for an agent to grow more and earn more through

the system

Point for access for the Customers for utilizing RE/MAX’s

services

Earnings :


RE/MAX follows the MAXIMUM Commission Model for the Agents…

Helps in Easy Recruitment/ RetentionEasy Recruitment/ Retention

Acts as a self motivator

No Monitoring Required

Why???

How does a Broker Owner Earn???


1 AGENT

Earnings

11 AGENTS

Office Earnings

Role Of Broker Owner:


Recruitment• Profiling and Recruitment of Agents on Regular basis

Management• Guiding, Motivating and Mentoring Agents to perform better

Real Estate Services• Ensuring Customer Satisfaction by providing the best services

Promotion• Promotion of RE/MAX, his Office, its Agents by promoting the

Listed Properties

Role Of Broker Associate


Inspection• Inspect the properties and noting its every detail before listing

it

Networking• Increasing network of Agents and clients thus increasing

Referral Customers

Listing Properties• Listing Maximum Properties on the RE/MAX Network thus

helping is faster transactions

Sell the Property• Providing customers with the RE/MAX Experience thus

enhancing their Satisfaction

Services a RE/MAX office can provide:


RE/MAX

Residential

Commercial

Land

Re-developme

nt

Facilities Managemen

t

Properties Managemen

t

Foreclosure

Value Added Services


RE/MAX

Legal Services

Home Loans

Vastu

InteriorsRelocatio

n Services

Escrow Services

Consultation and

Advisory

Comparative Study…


Own BusinessHigh Running Costs

Long gestation period

Manpower Cost

Limited Market Presence

Network

Advertising/ Branding

Limited Reach

RE/MAXNominal Affiliation Fee

Fixed Monthly Desk Fees

Training at all levels

Best Brand in Industry

Highest Market Presence

Largest Network

Higher Advertising

Unlimited Reach

Network…


Worldwide network of 1,00,000 Broker Associates

7000+ Franchised offices

RE/MAX Affiliates refer their clients directly agent to agent, across regions at no additional cost

No Territory Restrictions for any office in any region.

Opportunity to address NRI and HNI clients

More than 50% market share in parts of USA & Canada

Independence…

Each RE/MAX office is independently owned and operated !!


Each Broker Owner has the Independence to –

Decide who becomes an agent

Decide the number of Broker Agents

Charge brokerage as desired

Decide remuneration model for Broker Associate

Provide any or all of the Permitted Property related services (VAS)

Engage into tie-ups at franchisee level.

Enter into Exclusivity contracts.

Training…


• Recruitment• Promotion• Management• Technology

• Initial training• Technology training• Sales & Marketing Training

• India’s First world Class Real Estate Training Academy

• USA• ATOD• MTOD• RE/MAX

Mainstreet RE/MAX University

RE/MAX Real

Estate Academy

BO Orientation

Training

BA Training

International Training…

1. RE/MAX has access to international trainers2. Training has already been arranged in India by the following

trainers:1. Jim Van Horn2. Gail Lyons 3. Chuck Limier 4. Dario 5. Ronen 6. Ethor

3. International training gives exposure to best practices of different markets which otherwise is difficult for a broker in India to obtain.


Broker Owner Training…

RE/MAX India runs a comprehensive 4-day training program for all new Brokers…


It Includes –

RE/MAX inception and philosophy,

Profiling & Recruiting BAs

Managing & Promoting Bas

Agent Retention

Managing day-to-day operations of a RE/MAX office.

Technology & Software Training

Branding…


Conferences and Seminars

Corporate tie-ups

Road Shows

Real Estate Fairs

Tie up with NGOs & Training Institutes

Web Advertising

RE/MAX Offices…


REFLECTIONS OF GREATNESSRE/MAX India

Franchise Development Support…


Pre-Launch Franchise Support

• Comprehensive turnkey assistance from site selection to set-up and start operations

• Training for Franchise owner/ Manager

• Extensive launch Promotion Planning

• Technology support and training

Post Launch Franchise Support

• Structured Operations Manual for organized systems

• Deputation of Dedicated Franchisee co-ordinator

• Day-to day operations, technical and administrative advices

• Agent Recruitment and Training support on continual basis

• Ongoing marketing support• Frequent official visits for

business audits

RE/MAX Philosophy…


More Agents

More Listings

More Sales

More Referral's More Leads

More Repeated

Customers

More Brand Awareness

“There’s never been a better time to invest in a RE/MAX Franchise.”


Thank you…

90 minutes with re/max

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