how to use pinterest for marketing purposes 2014, part 1

How to Use Pinterest for Marketing Purposes 2014

A presentation derived from “How to Use Pinterest for Marketing Purposes,” by Jeff Hamilton, Evelyn Trimborn and Martin Warner Eternal Spiral Bookshttp://EternalSpiralBooks.com/pinterest

PART 1 of 3

What is Pinterest?Pinterest is an Internet pinboard there you can store all sorts of items that interest you, for future reference.

“We wanted to create a place where you can go to upload or collect things on the web and simply organize it the way you want to.”

Evan SharpPinterest Designer and Co-Founder

EternalSpiralBooks.com/pinterest2

Why is Pinterest So Addictive?• Simple design• Easy to grab and store content• A fun visual format• Easy to use• Fun and attractive• Socializing through visuals and interests,

not just networking• The goal is to get re-pinned


What Can I Do on Pinterest?• Store content• Organize content • Share images• Bookmark articles and images• Organize what you love• Share pins on Facebook and Twitter• Comment on other pins• Follow other pinners• Follow other boards


Fastest Growth Site Ever“Pinterest Hits 10 Million U.S. Monthly Uniques Faster Than Any Standalone Site Ever”

Techcrunch.comTues, Feb 7, 2012

This is faster than Facebook or Twitter. Best of all, you can sign in using these accounts and then cross-post your pins to these social media sites, to streamline your marketing efforts.


More Referral Traffic Than…

• YouTube• Google+• LinkedIn• Reddit

Combined!


Even More Referral Traffic Than…

Twitter!Pinterest puts the media in social media, instead of the other way around.

And you can tweet your pin in two clicks as well as pin it on your board, which is very handy when there is so much to do to market your business online.


Very Pintesting Data 1Look at these statistics as of Jan 31, 2014:• 70 million users worldwide, 79% US based• Average 1090 users per minute, who stay an

average of 15.8 minutes• The majority are women – 83%• 47% have shopped via the site• Their average spend is $80, $40 morethan Facebook shoppers


Ages of users=– 18 to 34=32%– 35 to 54=45%– 55+=23%

a very similar profile to Twitter users, and younger than Facebook users

– Over fifty percent of moms would buy from a brand if given incentives

– Over 81% trust recommendations at the site– Average income over $100K

Very Pintesting Data 2


27th most visited site in the world in all languages, according to Alexa.com• Top categories are

– Cooking– DIY and Crafts– Health

• 73% use it to help the time pass, and 67% to keep up with the latest trends

• 55% repin and 36% follow certain brands• Pins that also include prices will receive 36% more likes

than those which do not

Very Pintesting Data 3


How Does Pinterest Work?• Interest boards• Pinners can follow one another• Upload images• Pin images directly from websites• Pinmarklet app in Chrome allows for a pin

in a couple of clicks• Repin other people’s content• Great WordPress plugins will also let you

and your site visitors pin easily


Is Pinterest Right for Your Business?• Can you visually represent your business

or brand?• Is your audience on Pinterest?• Is your website optimized for Pinterest?• Do you have someone that can create or

edit images?• Can you upload a plugin on your

WordPress blog?• Then YES, you should use Pinterest.


What Can Pinterest Do for My Business?

• Drive traffic to your website• Let you interact with customers/leads• Increase awareness about your brand• Make your brand visually interesting• Give a great visual first impression of your

product/s• Allow for virality as people pin or repin• Pass along to Facebook and Twitter if you

connect your accountsEternalSpiralBooks.com/pinterest13

Summary• Pinterest is the most rapidly-growing site on

the Internet and in Internet history• Their audience has been shown to take

action and make purchases based on items they see there

• High trust value at the site• Almost 83% women• Consumer goods focused, but that can

include books etc.

What You Will Learn in Part 2• How to get an account at Pinterest• Set up your account• Get followers• Start pinning on Pinterest• Add Pinterest to your marketing mix

effectively

CreditsThank you to Evelyn Trimborn for this presentation, derived from “How to Use Pinterest for Marketing Purposes,” by Jeff Hamilton, Evelyn Trimborn and Martin Warner, from Eternal Spiral Bookshttp://EternalSpiralBooks.com/pinterestStatistics sourced from http://www.business2community.com/infographics/30-reasons-market-business-pinterest-2014-infographic-0763727#gSzQhWvZLySlJXHp.99

created Jan 2014

http://eternalspiralbooks.com/pinterest

http://www.business2community.com/infographics/30-reasons-market-business-pinterest-2014-infographic-0763727#gSzQhWvZLySlJXHp.99

http://www.business2community.com/infographics/30-reasons-market-business-pinterest-2014-infographic-0763727#gSzQhWvZLySlJXHp.99