how to use pinterest for marketing purposes, part 1 of 3

How to Use Pinterest for Marketing Purposes

PART 1 of 3

What is Pinterest?Pinterest is an Internet pinboard there you can store all sorts of items that interest you, for future reference.

“We wanted to create a place where you can go to upload or collect things on the web and simply organize it the way you want to.”

Evan SharpPinterest Designer and Co-Founder

EternalSpiralBooks.com/pinterest2

Why is Pinterest So Addictive?• Simple design• Easy to grab and store content• A fun visual format• Easy to use• Fun and attractive• Socializing through visuals and interests,

not just networking• The goal is to get re-pinned


What Can I Do on Pinterest?• Store content• Organize content • Share images• Bookmark articles and images• Organize what you love• Share pins on Facebook and Twitter• Comment on other pins• Follow other pinners• Follow other boards


Fastest Growth Site Ever“Pinterest Hits 10 Million U.S. Monthly Uniques Faster Than Any Standalone Site Ever”

Techcrunch.comTues, Feb 7, 2012

This is faster than Facebook or Twitter. Best of all, you can sign in using these accounts and then cross-post your pins to these social media sites, to streamline your marketing efforts.


More Referral Traffic Than…

• YouTube• Google+• LinkedIn• Reddit

Combined!


Even More Referral Traffic Than…

Twitter!Pinterest puts the media in social media, instead of the other way around.

And you can tweet your pin in two clicks as well as pin it on your board, which is very handy when there is so much to do to market your business online.


Very Pinteresting Data 1Look at these statistics, compiled as of Sept 18, 2015:• 176 million users worldwide, 100 million active.• 42% of US women use the site, 13% US men• 30% of all social media users use it• The majority are women – 85%• 45% of users are outside the US now• 66% pin things that inspire them.• 17% of adult users in the US use it daily• Average time spent on the site 14.2 min.


Very Pinteresting Data 2• 47% have shopped via the site• Their average spend is $80, $40 morethan Facebook shoppers19% of 18 year olds use it67% of users are millennials79% of millennials use the site to learn how to do things84% of millennials use it to discover health and fitness information80% use it to find things they want to buy

Races of users=– white=32%– Latino=21%– black=12%

Women on Pinterest are 33% more likely to have purchased electronics in the last 6 months, and 25% more likely to have bought a new computer10% of user have an income under $30k18% have an income over $75kUS women have an average of 67 followersUsers are 3x more likely to share than at other networks

Very Pinteresting Data 3


32nd most visited site in the world in all languages, according to Alexa.com• Top categories are

– Cooking– DIY and Crafts– Health

• 23% use it at least once a day• 92% of pins are made by women• 84% of women are active users• 50% of men are active users it• Main destination when they click a pin is blogs

Very Pinteresting Data 4


How Does Pinterest Work?• Interest boards• Pinners can follow one another• Upload images• Pin images directly from websites• Pinmarklet app in Chrome allows for a pin

in a couple of clicks• Repin other people’s content• Great WordPress plugins will also let you

and your site visitors pin easily


Is Pinterest Right for Your Business?• Can you visually represent your business

or brand?• Is your audience on Pinterest?• Is your website optimized for Pinterest?• Do you have someone that can create or

edit images?• Can you upload a plugin on your

WordPress blog?• Then YES, you should use Pinterest.


What Can Pinterest Do for My Business?

• Drive traffic to your website• Let you interact with customers/leads• Increase awareness about your brand• Make your brand visually interesting• Give a great visual first impression of your

product/s• Allow for virality as people pin or repin• Pass along to Facebook and Twitter if you

connect your accountsEternalSpiralBooks.com/pinterest14

Summary• Pinterest is the most rapidly-growing site on

the Internet and in Internet history• Their audience has been shown to take

action and make purchases based on items they see there

• High trust value at the site• Almost 85% women• Consumer-goods focused, but that can

include books, videos and so on.

What You Will Learn in Part 2• How to get an account at Pinterest• Set up your account• Get followers• Start pinning on Pinterest• Add Pinterest to your marketing mix

effectively

CreditsThank you to Evelyn Trimborn for this presentation, derived from “How to Use Pinterest for Marketing Purposes,” by Jeff Hamilton, Evelyn Trimborn and Martin Warner, from Eternal Spiral Bookshttp://EternalSpiralBooks.com/pinterest

All information in this deck is current at the time of publication 7-5-16 except where otherwise noted.

http://eternalspiralbooks.com/pinterest

http://eternalspiralbooks.com/pinterest