Sales

1) Include information into Proposals

2) Explain it clearly during the meeting: that AIESEC aims to enable leadership development, 3 elements and how we do it, role of internship in it

3) Do NOT sell ‘leaders’! But focus on explanation of the elements we aim to develop and how we do it.

- AIESEC mission and our way to achieve it – ‘Leadership is a

fundamental solution’- 3 elements that we aim to

develop in every young person: Self-awareness,

Responsibility for the World and Effective Communication

- The way we do it: by providing inner and outer journey in ELD

programmes- Showcase alumni report – what our alumni achieve and how fast they grew in their

careers (see alumni report for more data)

Using ‘Leadership Development Model’ in Sales allows us to make

AIESEC a strategic partner and not just an

organization who covers talents gaps for

companies.Moreover, the Model

explains clearly what we mean under ‘leadership’ and how we develop it,

which most of companies ask for.

Promotion

1) Information about AIESEC and its programmes on your web-site and social media channels: explain AIESEC through this model, explain how exchange develops leadership and what exactly it means.

2) Set right expectations with candidates for ELD programmes (GCDP, GIP or TMP/TLP): message of your promotion should be about ‘leadership development’ and not about ‘travelling abroad/skills development or CV enhancement’, etc.

3) Showcase stories that strengthen the message of ‘AIESEC is a leadership development organization’: post stories that talk about personal development one gained from the experience and not about cultural experiences only.

- AIESEC mission and our way to achieve it – ‘Leadership is a fundamental solution’

- 3 elements that we aim to develop in every young person: Self-awareness, Responsibility for the World and Effective Communication

- The way we do it: by providing inner and outer journey in ELD programmes

- Showcasing of stories, showing that we have developed those 3 elements and what it meant for young people

Since 2012 we are talking about AIESEC as ‘Youth Leadership Provider to the World’, we are saying that AIESEC is not an exchange organization, it is a leadership development organization. Mainly we say it internally, but if we want to be perceived this way, we should say it out loud.As a result of using the model for promotion, you can expect:- ELD participants with right

and clear expectations regarding their experience

- Brand of ‘leadership development’ organization

- AIESEC having a competitive advantage on the market: because it is not about exchange opportunity, it is about leadership development

Education

Include information into Induction

conferences/seminars, Outgoing preparation

seminars, Reintegration seminars, etc.

- AIESEC mission and our way to achieve it – ‘Leadership is a

fundamental solution’- 3 elements that we aim to

develop in every young person: Self-awareness, Responsibility

for the World and Effective Communication

- The way we do it: by providing inner and outer journey in ELD programmes ; and connect it to the experience these people are

going to get- Showcasing of stories, showing

that we have developed those 3 elements and what it meant for

young people

It not only gives members clear understanding of WHY AIESEC does

what it does but also how it works and what you can learn being in this

organization. • It makes AIESEC clear and easy to

understand, it makes ‘leadership development’ tangible and

grounded, therefore increases belief in it.

• It shows opportunities of development to ELD participants encouraging them to take more

experiences with AIESEC, as well as motivates to give their maximum to

the current experience.• It enables members to explain

AIESEC to externals as ‘leadership development organization’ and not

as ‘exchange organization’.

Build LEAD based on 3 elements – enable young

people notice their development and realize their connection to those 3 elements of the model.

- LEAD aims to provide inner journey to ELD participants, therefore make

sure that LEAD has following elements of reflection: self-

reflection on the experience gained, understanding personal values,

understanding your ‘new self’ and what this experience means for

future life- Use different tests and tools to

reflect on development of the 3 elements – connect operations they

have been doing with leadership development they gained in AIESEC

AIESEC model is based on ‘experiential learning’, but it is

proved that learning comes only if there is structured reflection

provided to capture those learnings.

Therefore, any Leadership Development Programme we run in

AIESEC (mainly LEAD) should enable young people to capture

their learnings about the experience.

Therefore, LDP should aim to provide inner journey to

participants. By using the model we can make sure we provide right inner journey; as well as connect operations they have been doing with leadership development they

got due to the experience.

We have updated NPS surveys for TMP, TLP and GCDP, GIP (completed stage only) to be able to see if our customers recommend us for leadership development or not.With these Level 1,2 issues added you can assess how your customers promote leadership development you provide through the experience.

Based on this assessment you can also learn:a) What you should explain better

during ‘education about AIESEC’b) Which elements should be stronger

present in inner or outer journey you are delivering for them: for example if they don’t recommend experience because they got good ‘communication skills’ – maybe you should include more ‘interaction with multiple stakeholders’, etc.

Personal Development due to this experience

- Understanding better my personal values- Understanding better my personal purpose in life- Understanding my strengths and weaknesses- Belief in myself- Becoming proactive in my learning- Communication skills- Adapting fast to new environment- Open mindness- Persistence to achieve results

Professional Development through this experience

- Knowledge gained about specific issue of your internship- Language knowledge- Practical skills and hard knowledge gained- Increased personal network

Using NPS

purposeful collaborative

DRIVEN