how to monetise your parenting blog with affiliate marketing - digital parenting blog dgm
DESCRIPTION
Digital Parents, Australia’s largest online community for blogging parents, this conference is the biggest social media event catering to Australia’s mum, parent and personal blogging communities. http://digitalparentsconference.com.au/ dgm is now delivering $60 of fashion sales every minute currently. That is around $2.5M per month. We are the leading network in Australia with 10 years of affiliate network operation over here and in New Zealand We have just launched on the network Westfield Diva Marcs David Lawrence French Connection boohoo Marks and Spencer Next The Iconic As well as the hundreds of other fashion brands we have been managing for ages, including Westfield, Surfstitch, The Iconic, SABA and Sportscraft Here are some example affiliates who are delivering all those sales www.stylecollective.com.au http://thefashioncatalyst.com/site http://www.dropdeadgorgeousdaily.com/ http://www.mamamia.com.au This was authored by my esteemed colleague Roger LeeTRANSCRIPT
![Page 1: How to monetise your Parenting blog with affiliate marketing - Digital parenting blog dgm](https://reader033.vdocuments.site/reader033/viewer/2022061209/548bdb3db4795956348b47cf/html5/thumbnails/1.jpg)
Affiliate Marketing 101:
How to Monetise Your Blog
By Roger LeeMarch 2013
![Page 2: How to monetise your Parenting blog with affiliate marketing - Digital parenting blog dgm](https://reader033.vdocuments.site/reader033/viewer/2022061209/548bdb3db4795956348b47cf/html5/thumbnails/2.jpg)
Agenda
• The Basics→What is affiliate marketing?→How does it work→What can I Earn?
• Who is dgm?• How Can I Use Affiliate Marketing?• How Else Can I Use Social Media?• Case Studies• What Could You Promote?• What to Do Next• Questions
![Page 3: How to monetise your Parenting blog with affiliate marketing - Digital parenting blog dgm](https://reader033.vdocuments.site/reader033/viewer/2022061209/548bdb3db4795956348b47cf/html5/thumbnails/3.jpg)
The Basics
![Page 4: How to monetise your Parenting blog with affiliate marketing - Digital parenting blog dgm](https://reader033.vdocuments.site/reader033/viewer/2022061209/548bdb3db4795956348b47cf/html5/thumbnails/4.jpg)
Who is already using affiliate marketing?
![Page 5: How to monetise your Parenting blog with affiliate marketing - Digital parenting blog dgm](https://reader033.vdocuments.site/reader033/viewer/2022061209/548bdb3db4795956348b47cf/html5/thumbnails/5.jpg)
What is Affiliate Marketing?
• Earn money for generating sales or leads for online merchants through online promotion.
• Payments are either on a flat rate per action or a share of basket
• Work through an affiliate network to be able to promote a wide range of merchants.
![Page 6: How to monetise your Parenting blog with affiliate marketing - Digital parenting blog dgm](https://reader033.vdocuments.site/reader033/viewer/2022061209/548bdb3db4795956348b47cf/html5/thumbnails/6.jpg)
How does it work?
http
://t.dgm
-au.co
m/c/0
00
0/1
11
11
/12
34
![Page 7: How to monetise your Parenting blog with affiliate marketing - Digital parenting blog dgm](https://reader033.vdocuments.site/reader033/viewer/2022061209/548bdb3db4795956348b47cf/html5/thumbnails/7.jpg)
How does it work?
![Page 8: How to monetise your Parenting blog with affiliate marketing - Digital parenting blog dgm](https://reader033.vdocuments.site/reader033/viewer/2022061209/548bdb3db4795956348b47cf/html5/thumbnails/8.jpg)
What Can I Earn?
Typical Commission Levels
→ Fashion 5-15%→ M&S 12%, Bonds 9%, The Iconic 15%
→ Technology 2-5%→ Dell 3%, iTunes 5%
→Other Retail 3-10%→Deals Direct 5%, Dan Murphy’s 5.5-11%
→ Travel 1-10%→Expedia 1% on flights, 7% on merchant hotels
→ Competition / Lead Generation $1-$4
![Page 9: How to monetise your Parenting blog with affiliate marketing - Digital parenting blog dgm](https://reader033.vdocuments.site/reader033/viewer/2022061209/548bdb3db4795956348b47cf/html5/thumbnails/9.jpg)
Who is dgm?
![Page 10: How to monetise your Parenting blog with affiliate marketing - Digital parenting blog dgm](https://reader033.vdocuments.site/reader033/viewer/2022061209/548bdb3db4795956348b47cf/html5/thumbnails/10.jpg)
Who is dgm?
• Australia’s largest affiliate network
• Recently acquired Commission Monster, Australia’s second largest affiliate network
• Technology powered by Impact Radius
• Based in Sydney
• Specialists in affiliate, Paid Search, Search Engine Optimisation & Multi-Variant Testing
![Page 11: How to monetise your Parenting blog with affiliate marketing - Digital parenting blog dgm](https://reader033.vdocuments.site/reader033/viewer/2022061209/548bdb3db4795956348b47cf/html5/thumbnails/11.jpg)
Who are Our Clients?
![Page 12: How to monetise your Parenting blog with affiliate marketing - Digital parenting blog dgm](https://reader033.vdocuments.site/reader033/viewer/2022061209/548bdb3db4795956348b47cf/html5/thumbnails/12.jpg)
Who Else Are Our Clients?
![Page 13: How to monetise your Parenting blog with affiliate marketing - Digital parenting blog dgm](https://reader033.vdocuments.site/reader033/viewer/2022061209/548bdb3db4795956348b47cf/html5/thumbnails/13.jpg)
Who Are Our Publishers?
Over 2,200 other affiliates
![Page 14: How to monetise your Parenting blog with affiliate marketing - Digital parenting blog dgm](https://reader033.vdocuments.site/reader033/viewer/2022061209/548bdb3db4795956348b47cf/html5/thumbnails/14.jpg)
dgm Interface
![Page 15: How to monetise your Parenting blog with affiliate marketing - Digital parenting blog dgm](https://reader033.vdocuments.site/reader033/viewer/2022061209/548bdb3db4795956348b47cf/html5/thumbnails/15.jpg)
How Can I UseAffiliate Marketing?
![Page 16: How to monetise your Parenting blog with affiliate marketing - Digital parenting blog dgm](https://reader033.vdocuments.site/reader033/viewer/2022061209/548bdb3db4795956348b47cf/html5/thumbnails/16.jpg)
Banner Advertising
![Page 17: How to monetise your Parenting blog with affiliate marketing - Digital parenting blog dgm](https://reader033.vdocuments.site/reader033/viewer/2022061209/548bdb3db4795956348b47cf/html5/thumbnails/17.jpg)
Text Links With-in A Post
![Page 18: How to monetise your Parenting blog with affiliate marketing - Digital parenting blog dgm](https://reader033.vdocuments.site/reader033/viewer/2022061209/548bdb3db4795956348b47cf/html5/thumbnails/18.jpg)
Email to Site Members
![Page 19: How to monetise your Parenting blog with affiliate marketing - Digital parenting blog dgm](https://reader033.vdocuments.site/reader033/viewer/2022061209/548bdb3db4795956348b47cf/html5/thumbnails/19.jpg)
Social Media
![Page 20: How to monetise your Parenting blog with affiliate marketing - Digital parenting blog dgm](https://reader033.vdocuments.site/reader033/viewer/2022061209/548bdb3db4795956348b47cf/html5/thumbnails/20.jpg)
Promotion Code
![Page 21: How to monetise your Parenting blog with affiliate marketing - Digital parenting blog dgm](https://reader033.vdocuments.site/reader033/viewer/2022061209/548bdb3db4795956348b47cf/html5/thumbnails/21.jpg)
Promoting iTunes
![Page 22: How to monetise your Parenting blog with affiliate marketing - Digital parenting blog dgm](https://reader033.vdocuments.site/reader033/viewer/2022061209/548bdb3db4795956348b47cf/html5/thumbnails/22.jpg)
Tool & Partners
![Page 23: How to monetise your Parenting blog with affiliate marketing - Digital parenting blog dgm](https://reader033.vdocuments.site/reader033/viewer/2022061209/548bdb3db4795956348b47cf/html5/thumbnails/23.jpg)
How Else Can I Use Social Media?
![Page 24: How to monetise your Parenting blog with affiliate marketing - Digital parenting blog dgm](https://reader033.vdocuments.site/reader033/viewer/2022061209/548bdb3db4795956348b47cf/html5/thumbnails/24.jpg)
Share it
![Page 25: How to monetise your Parenting blog with affiliate marketing - Digital parenting blog dgm](https://reader033.vdocuments.site/reader033/viewer/2022061209/548bdb3db4795956348b47cf/html5/thumbnails/25.jpg)
![Page 26: How to monetise your Parenting blog with affiliate marketing - Digital parenting blog dgm](https://reader033.vdocuments.site/reader033/viewer/2022061209/548bdb3db4795956348b47cf/html5/thumbnails/26.jpg)
YouTube
![Page 27: How to monetise your Parenting blog with affiliate marketing - Digital parenting blog dgm](https://reader033.vdocuments.site/reader033/viewer/2022061209/548bdb3db4795956348b47cf/html5/thumbnails/27.jpg)
![Page 28: How to monetise your Parenting blog with affiliate marketing - Digital parenting blog dgm](https://reader033.vdocuments.site/reader033/viewer/2022061209/548bdb3db4795956348b47cf/html5/thumbnails/28.jpg)
Build Credibility
![Page 29: How to monetise your Parenting blog with affiliate marketing - Digital parenting blog dgm](https://reader033.vdocuments.site/reader033/viewer/2022061209/548bdb3db4795956348b47cf/html5/thumbnails/29.jpg)
Social Media Summary
• Allow readers to easily promote your blog
• Build blog awareness & gain new readers
• Build credibility
• Increase interaction with existing readers
• Drive traffic to site to convert for special offers and selected products
• Drive traffic straight to merchants’ sites through tracking links
![Page 30: How to monetise your Parenting blog with affiliate marketing - Digital parenting blog dgm](https://reader033.vdocuments.site/reader033/viewer/2022061209/548bdb3db4795956348b47cf/html5/thumbnails/30.jpg)
Case Studies
![Page 31: How to monetise your Parenting blog with affiliate marketing - Digital parenting blog dgm](https://reader033.vdocuments.site/reader033/viewer/2022061209/548bdb3db4795956348b47cf/html5/thumbnails/31.jpg)
Mum’s Grapevine / Bonds
• 30% / 40% off Bonds voucher listed on site and sent via newsletter
• Listed on Facebook• 9% Commission• Over 500 Sales driven in 3 days
![Page 32: How to monetise your Parenting blog with affiliate marketing - Digital parenting blog dgm](https://reader033.vdocuments.site/reader033/viewer/2022061209/548bdb3db4795956348b47cf/html5/thumbnails/32.jpg)
Mumamia / Fashion Merchants
• Product focus• Average value of a sale in January $80• Average Commission Rate 12.6%• http://www.mamamia.com.au/style/7-outfits-for-under-50/• http://www.mamamia.com.au/style/8-alternatives-to-shorts-this-sum
mer/
![Page 33: How to monetise your Parenting blog with affiliate marketing - Digital parenting blog dgm](https://reader033.vdocuments.site/reader033/viewer/2022061209/548bdb3db4795956348b47cf/html5/thumbnails/33.jpg)
Australian Women Online
• Commission $70 per sign up• Social Media Links• Strong Google Presence
![Page 34: How to monetise your Parenting blog with affiliate marketing - Digital parenting blog dgm](https://reader033.vdocuments.site/reader033/viewer/2022061209/548bdb3db4795956348b47cf/html5/thumbnails/34.jpg)
• ‘Get The Look’ campaign development
• New season stock launches
• Major sale campaigns
• Shared across social channels
• Banners• Average earnings
per click of $0.49
The Fashion Catalyst
![Page 35: How to monetise your Parenting blog with affiliate marketing - Digital parenting blog dgm](https://reader033.vdocuments.site/reader033/viewer/2022061209/548bdb3db4795956348b47cf/html5/thumbnails/35.jpg)
• Brand Look Books and Trend Guides
• Online Store, category & product text links
• Sales Promotions & Coupon codes
• Banners• Average earnings per
click of $0.74
Melbourne Girl
![Page 36: How to monetise your Parenting blog with affiliate marketing - Digital parenting blog dgm](https://reader033.vdocuments.site/reader033/viewer/2022061209/548bdb3db4795956348b47cf/html5/thumbnails/36.jpg)
What Could You Promote?
![Page 37: How to monetise your Parenting blog with affiliate marketing - Digital parenting blog dgm](https://reader033.vdocuments.site/reader033/viewer/2022061209/548bdb3db4795956348b47cf/html5/thumbnails/37.jpg)
What Could You Promote?
• Food & Cooking→ DealsDirect→ Grocery
Run• Arts & Crafts
→ DealsDirect→ Big W
• Charities→WWF→WaterAid→ Etc
• Magazines→ iSubscribe
![Page 38: How to monetise your Parenting blog with affiliate marketing - Digital parenting blog dgm](https://reader033.vdocuments.site/reader033/viewer/2022061209/548bdb3db4795956348b47cf/html5/thumbnails/38.jpg)
What Could You Promote?
• Wines→ Virgin Wines
• Cosmetics→
StrawberryNet
→ Clinique→Westfield
• Fashion→ Boohoo→ SurfStitch→Westfield→ Etc.
![Page 39: How to monetise your Parenting blog with affiliate marketing - Digital parenting blog dgm](https://reader033.vdocuments.site/reader033/viewer/2022061209/548bdb3db4795956348b47cf/html5/thumbnails/39.jpg)
What Could You Promote?
• Books→ iTunes→ iSubscribe→More coming
soon• Technology
→ Dell→ Apple→ Kogan
• Health→Weight
Watchers• Back to School
→ DealsDirect→ BigW
![Page 40: How to monetise your Parenting blog with affiliate marketing - Digital parenting blog dgm](https://reader033.vdocuments.site/reader033/viewer/2022061209/548bdb3db4795956348b47cf/html5/thumbnails/40.jpg)
What To Do Next
![Page 41: How to monetise your Parenting blog with affiliate marketing - Digital parenting blog dgm](https://reader033.vdocuments.site/reader033/viewer/2022061209/548bdb3db4795956348b47cf/html5/thumbnails/41.jpg)
What’s the Catch?
• No Sign Up Fee
• No commitment
• Quick & Easy to Sign Up
• Team on hand for any questions you may have
![Page 42: How to monetise your Parenting blog with affiliate marketing - Digital parenting blog dgm](https://reader033.vdocuments.site/reader033/viewer/2022061209/548bdb3db4795956348b47cf/html5/thumbnails/42.jpg)
Become an Affiliate
• Register here:
www.dgm-au.com/aff-signup.php
• Join the programs for the merchants you want to promote
• Put some links/banners on your site
• Earn Commission
![Page 43: How to monetise your Parenting blog with affiliate marketing - Digital parenting blog dgm](https://reader033.vdocuments.site/reader033/viewer/2022061209/548bdb3db4795956348b47cf/html5/thumbnails/43.jpg)
Key Takeaways
![Page 44: How to monetise your Parenting blog with affiliate marketing - Digital parenting blog dgm](https://reader033.vdocuments.site/reader033/viewer/2022061209/548bdb3db4795956348b47cf/html5/thumbnails/44.jpg)
Top 5 Takeaways
1) You should be monetising your blog using affiliate marketing
2) Becoming an affiliate is quick, easy and risk free
3) Integrated content is the key to earning money
4) You can use social media to drive affiliate sales
5) Become an affiliate with dgm
![Page 45: How to monetise your Parenting blog with affiliate marketing - Digital parenting blog dgm](https://reader033.vdocuments.site/reader033/viewer/2022061209/548bdb3db4795956348b47cf/html5/thumbnails/45.jpg)
Thanks For Listening
![Page 46: How to monetise your Parenting blog with affiliate marketing - Digital parenting blog dgm](https://reader033.vdocuments.site/reader033/viewer/2022061209/548bdb3db4795956348b47cf/html5/thumbnails/46.jpg)
Questions
Roger LeeSenior Account Managere [email protected]
d (02) 8569 0089
Melody BennettsPublisher Managere melody.bennetts@dgm-
au.com d (02) 8569 0005
www.dgm-au.com