malali busquets how to monetise data 12 th november 2015
TRANSCRIPT
Malali Busquets
How to Monetise Data12th November 2015
• What is Big Data?
• The power of Big Data
• Value of Big Data
• Job Board Challenges
• The World of Data (Case Study)
• Can Data be monetised?
• Q&A plus Debate Session
How to Monetise Data Workshop
Summary
Big Data is considered one of the TOP 5 Game changers set to improve the global economy…
Big Data and advanced analytics have the potential to raise efficiency and create
value.
Source: McKinsey Report- Game Changers: Five opportunities for economy growth
What is Big Data?
Complicated?
What is Big Data?
Expensive?
What is Big Data?
Lots of meetings?
What is Big Data?
The Power of Data
in the Insurance Industry
The Power of Data
Source: Bernard Marr Big Data: Too Many Answers, Not Enough Questions
in Retail
Opportunity
Capability
Market Confidence
Value of Data
Size of data
doesn't matter
It’s how you use that Data to make
intelligent decisions
Data driven decisions
Hidden Patterns Engage with your customers
Unlocking hidden value in your data
BIG VALUE BIG DATA =
You
Market
“Have a BIG
dream… but focus
on the fries”
Richard McDonald
Job Board Challenges
Job Board Challenges
Challenges
Market Share
Knowledge about the market
Publishing Behaviour
Job Board Challenges
Challenges Publishing
Behaviour
Biggest Sectors Growth Periods
Full offers
New clients Prospects
MarketYour Performance
Strategic Analysis against the
market
Market Performance
Key Account Behaviour
Market Positioning
Can data be monetised?
Market Penetration Sales Opportunities Weak Points
Can data be monetised?
Can data be monetised?
The World of Data
Identifying smaller Companies
Understand their key clients´ job posting behaviour
Understanding the market
The World of Data
Colombia
Identifying smaller Companies
The World of Data
Mexico
Understand their key clients´ job posting behaviour
Evolution of offers + market
The World of Data
Philippines
Understanding the market
$
Opportunities
$
Result
Can data be monetised?
Q&A
Unlock Hidden Value in
your data
• What challenges are job boards facing regarding Big Data?
• How many of you (job boarders) believe that data and using data smartly is/or can be a part of your business?
• Good vs Bad Data
• How many of you use data currently and what type of data?
• How well do you know your data?
• Do you think that clients are interested in data and the Insights that can be generated? Would they pay?
• What 3, 4, 5 data sets do you think client would like today and in 2 years’ time?
• If you’re not interested can I ask why?
• How easy or not is it for you to get data?