WHY FACEBOOK?

WHY FACEBOOK?

SHARING ON SOCIAL NETWORKS

WHY FACEBOOK?

INTRODUCING ASHLEIGH

427,000 FACEBOOK FANS23,200,000 MONTHLY REACH

220,000 EMAIL SUBSCRIBERS

1.16m WEBSITE PAGEVIEWS

INTRODUCING ASHLEIGH

AUDIENCE SIZE

INTRODUCING ASHLEIGH

FACEBOOK GROWTH

-

1

2

3

4

5

6

Likes Engaged Users Weekly Reach

Mill

ions

2015

2016

Change

BUILDING AN AUDIENCE

BUILDING AN AUDIENCE

INBOUND MARKETING

BUILDING AN AUDIENCEINBOUND MARKETING

BUILDING AN AUDIENCEINBOUND MARKETING

BUILDING AN AUDIENCEINBOUND MARKETING

BUILDING AN AUDIENCEINBOUND MARKETING

BUILDING AN AUDIENCEIDENTIFYING A NICHE

BUILDING AN AUDIENCEUNDERSTANDING YOUR AUDIENCE

BUILDING AN AUDIENCEUNDERSTANDING YOUR AUDIENCE

BUILDING AN AUDIENCEUNDERSTANDING YOUR AUDIENCE

What do they need?What do they want?

What are their interests?What are their responsibilities?

What are their concerns?What are their pain points?

BUILD CUSTOMER PERSONAS

Concerns/pain-pointsSticking to a family budget

Saving for next year’s holidayWork/life balance

InterestsParentingShopping

Spending time with friendsRunning/gym

DemographicFemaleAged 32Married

Part-time health care assistant

ResponsibilitiesLooking after 2 children

Involved with local football teamEarning money to provide for her

family

BUILDING AN AUDIENCECONTENT

BUILDING AN AUDIENCEINSTANT ARTICLES

BUILDING AN AUDIENCECONTENT

BUILDING AN AUDIENCECONTENT

BUILDING AN AUDIENCELIVE VIDEO

BUILDING AN AUDIENCETONE OF VOICE

BUILDING AN AUDIENCECOMPETITIONS

BUILDING AN AUDIENCECOMPETITIONS

BUILDING AN AUDIENCECOMPETITIONS

BUILDING AN AUDIENCEFACEBOOK ADVERTISING

BUILDING AN AUDIENCEFACEBOOK ADVERTISING

BUILDING AN AUDIENCEUNDERSTANDING THE ALGORITHIM

MONETISING AN AUDIENCE

MONETISING AN AUDIENCEMOBILE

0.0% 25.0% 50.0% 75.0% 100.0%

2016

2015

2014

Clicks by Device

Desktop Mobile

MONETISING AN AUDIENCEMOBILE

0%

25%

50%

75%

100%

Mobile Traffic Mobile Sales

Comparing Mobile Stats

AWIN AMS

MONETISING AN AUDIENCEUNDERSTANDING THE METRICS

MONETISING AN AUDIENCEENGAGEMENT IS KING

Fans Engaged Users

Audience Growth

Number of Posts Engagement Per Post

Engagement

2014 2015 2016

MONETISING AN AUDIENCETYPES OF POST

MONETISING AN AUDIENCESTATUS POSTS

MONETISING AN AUDIENCEPHOTO POSTS

MONETISING AN AUDIENCEVIDEO POSTS

MONETISING AN AUDIENCETYPES OF POSTS

Av. Reach Av. Engagement Av. Clicks Av. Conv Rate Rev Per Post

Performance by Post Type

Status Photo Video

MONETISING AN AUDIENCEWHAT TO POST

Fashion Baby & Kids Toys & Games Adult Holidays

What to Post

Rev Per Post Frequency

MONETISING AN AUDIENCE WHEN TO POST

0-6AM 6-8AM 8-12PM 12-2PM 2-6PM 6-10PM 10-12AM

When to Post

Av. Reach Av. Engagement Av. Clicks

SUMMARY

> Don’t just grow your audience, focus on the audience you want

> Likes are good, engagement is better

> Don’t sell to your audience give them content that makes them want to buy

QUESTIONS?