how to leverage linkedin to

How to Leverage the Power of

To Grow Your BusinessPresented by: Vanessa CabreraYour Social Media Mentor, Inc.

Chief Creative OfficerYour Social Media Mentor, Inc.

www.yoursocialmediamentor.com

[email protected]

Facebook.com/yoursocialmediamentor

linkedin.com/in/vanessacabrera

Tidbit About Me: Love2Run, BeerBuff and when I’m not racing my 11 month “old army crawl style”, I LOVE helping my clients with their email marketing programs – it’s an absolute passion!

Your Social Media Mentor –Vanessa Cabrera

@vanessacabrera #yoursmm


AGENDA• How to optimize your profile to attract quality leads• How to reach out on LinkedIn to make connection, generate leads and create new opportunities• How to build your reputation as the “Go-To” person within your industry• Combining it all with an effective email marketing plan


You Can’t Afford Not to Pay Attention to LinkedIn

2015 LinkedIn Corporation

• LinkedIn is the 12 Most Visited Site in the World (Alexa)• LinkedIn reaches into over 200 countries • Today there are over 347 million users Worldwide• Over 2 Million LinkedIn Groups• 8,000 Groups created weekly

Percentage of users that check LinkedIn daily:

40%


Two Profiles on LinkedIn – Which one are you?

LinkedIn Profile – Job Seeker

- vs -

LinkedIn Profile – Interested in Conducting Business


Write a Standout HeadlineMake Your Summary Work for You

Create a Multimedia Profile to Stand Out

How to Use LinkedIn to Optimize Your Profile

Your Headline = You, NOT Your Job Title

The headline of your LinkedIn profile is highly searchable. I know that no one on LinkedIn is looking for “President of Your Social Media Mentor.” So I list something more search-friendly that speaks of what I do on a daily basis — and for which people may want to hire me. My profile is KEYWORD RICH


Example of a Standout Headline

The headline of your LinkedIn profile is highly searchable. I know that no one on LinkedIn is looking for “President of Your Social Media Mentor.” So I list something more search-friendly that speaks of what I do on a daily basis — and for which people may want to hire me. My profile is KEYWORD RICH



Whatever you do, DO NOT leave the summary blank or limit it to a few bland sentences.

This is your chance to be creative and describe who you are and what you’re passionate about!

Make it personal, while also highlighting key accomplishments you don’t want anyone to miss.

Write a Killer Summary!

Write a Killer Summary!


Build a Multimedia Profile

Most profiles on LinkedIn are just plain text – how boring is that? Build a visual profile and you’ll instantly stand out.

This LinkedIn feature (called “Professional Portfolio”) allows you to share presentations, photos, videos, links, PDFs, and more. So use it to your advantage and show off your creative work!


Multimedia Profile Example -


Great example of an Insurance Agent using YouTube within his LinkedIn profile - www.linkedin.com/in/theinsurancepro/en


How to Reach Out on LinkedIn to Generate

LeadsLinkedIn is no longer considered the social platform where one goes to look for a job. There is SERIOUS business being conducted on LinkedIn! Many just don’t understand how to use LinkedIn to grow their business and increase sales. How are they using LinkedIn to build their business?

1. Savvy business people know who their clients are2. They Join the Right Groups and use them wisely


Get the Introduction from a close colleague


Get the Introduction from a not so close colleague

Include these 3 elements in your request:1. Explain why you want an

introduction and how you can help the prospect

2. Make sure to give them an out

3. Offer to return the favor

Example: “Hi Curt, I noticed that you’re connected with Nick Loise, an IT director at Awesome, Inc. I specialize in optimizing analytics software that IT departments depend on for high performance. I’d like to send Nick a white paper just published by Big Industry News that may help him when he plans his next IT project. Would you be so kind as to introduce us? If you aren’t comfortable, I understand. But if you can, it would be much appreciated! Thank you, and please don’t hesitate to let me know how I can return the favor. Hope business is going well - Vanessa

Build An Authentic Relationship Before You

PitchOnce you’ve identified a prospect and have been successfully introduced or referred to by a mutual connection, what do you say in your initial outreach? Don’t start with your sales pitch–it will immediately rub your prospect the wrong way and shut down the chance of establishing a sales relationship.

Here are a few creative ways to show a prospect you want to help them:1. Offer to introduce your new connection to someone in your network who could

also be helpful to them2. Boost their visibility in your network by sharing a piece of their content in your

groups3. Solve a problem they may have



BONUS TIP!GETTING PAST THE INMAIL

PREMIUM

Did you know that if you're a member of the same group as another user, you can bypass the need to be a first-degree connection in order to message them?

In addition, group members are also able to view the profiles of other members of the same group without being connected.

THE SALES PITCH THE GENUINE CONNECTION

NO YES!


How to Build Your Reputation as the “Go

To” Person in Your Industry


Get Active

Get Active & Position Yourself as an ExpertStart posting/sharing articles, blogs, videos etc…you find interesting. Your connections will see how you are keeping abreast of the latest news within your industry

Publish Your Expertise


This feature used to be exclusive, but has opened up to all members.

Publisher lets you share your thoughts and expertise with your connections and followers in a long-form format, rather than a short post on your profile that can be looked at and forgotten very quickly.

Publisher provides you with a venue to get more in-depth with your “professional” thoughts, and because it is searchable, on and off LinkedIn, it can help you expand your network. People who aren’t connected with you can choose to follow you and be updated whenever you publish again.

On top of all of that, Publisher offers the ability to manage comments, edit and delete posts, view stats, and tag. There are lots of features to take advantage of here.


Join & Get Active Within LinkedIn Groups

This is where business happens!

The groups you join also let others know your business interests which allows for a possible intro.

Continue positioning yourself as an expert within groups.

Ask for help and help others in return – they’ll remember the favor!

How I Landed a New Client by

Positioning Myself as an

ExpertGET ACTIVE!1. Be helpful – answer

questions2. Become a “Top

Contributor” of the group – a trusted professional.

3. Position yourself as the Expert

Then present your pitch


How I Landed a New Client Without Even Trying


Putting it All Together with an Email Marketing

Program


Lock In Your LinkedIn Leads

With Your Email Marketing ProgramPay Attention to Who’s Paying Attention To

You

• Who likes, comments and or shares your content?

• Who are you regularly conversing with on LinkedIn?

• Who’s asked you questions?• Did you meet someone at an event and

they invited you to connect? • Don’t forget about your LinkedIn Inbox

Add all the above to your Email List so you can stay top of mind to them through your email campaigns.


Be Yourself

The biggest mistake people make is using LinkedIn like a database. They only use it to mine for leads. People do business with people they like and respect. The only way to build that kind of relationship is to BE YOURSELF

Learn Even More Ways to Use LinkedIn for Sales Prospecting

SPECIAL OFFER FOR SEMINAR ATTENDEES

Personal One-On-One LinkedIn Training SessionLearn even more ways from me on how to better your profile for sales prospecting & to grow your business

via LinkedIn!

2-hour training session valued at $799

Special Attendee Rate $599

Check out my “testimonials” on my LinkedIn Page!
