how to leverage your linkedin company page to attract more clients - 7 simple steps that'll...
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How to Leverage the Power of Your LinkedIn Company Page Even If You Have Not Allocated a Cent to Your Marketing Budget
By Bonnie Power
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What are the Benefits of a LinkedIn Company Page?
Benefit # 1 -
Builds a strong online presence
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What are the Benefits of a LinkedIn Company Page?
Benefit # 2 :
Becomes a gateway for prospective clients to research your company
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What are the Benefits of a LinkedIn Company Page?
Benefit # 3 :
Attracts new team members to express interest in working with your company
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What are the Benefits of a LinkedIn Company Page?
Benefit # 4 :
Engages influencers within your industry, which leads to referrals
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What are the Benefits of a LinkedIn Company Page?
Benefit # 5 :
Promotes workshops, webinars and live events your company is organising
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What are the Benefits of a LinkedIn Company Page?
Benefit # 5 :
Promotes workshops and events
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How to Create a LinkedIn Company Page
1. Log into your personal profile
2. Go to Interests and click on the pull down menu option called 'Companies'.
3. Create a Company Page.
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How to Create a LinkedIn Company Page
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How to Create a LinkedIn Company Page
7 Elements of a Company Page:
1. Company Profile
2. Cover Image
3. Specialties
4. Company Details
5. Recent Updates
6. Analytics
7. Notifications
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1. Company Profile
1. Get their Attention
2. Outline your core services
3. Articulate Your USP
4. Testimonials
5. Offer a 'lead magnet’
6. Provide Contact Details
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2.Cover Image
1. An interesting image
2. An image of you and tagline
3. A Call to Action
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3. Specialties
The one statement that encapsulates what your company does and to whom.
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4. Company Details
The one statement that encapsulates what your company does and to whom.
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5. Recent Updates
All your posts appear in reverse chronological order under the company profile.
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5. Recent Updates
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6. Analytics
Shows the level of engagement and statistics of how many impressions, clicks, interactions and followers your updates have acquired.
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7. Notifications
Shows you exactly who has mentioned, shared, commented or liked your updates.
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TOP 5 _______ Tips to Leveraging Your LinkedIn Company Page
1. Create a Content Calendar
2. Write a Concise Company Profile
3. Empower Your Employees to Generate Updates
4. Experiment to Discover the Best Time to Update Your Page
5. Consider Investing in LinkedIn Advertising
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Tip # 1: ________
Create a Content Calendar
Be Strategic with the content you create
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Tip # 2: ________
Write a Concise Company Profile
Get them engaged from the first sentence.
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Tip # 3: ________
Empower Your Employees
Your team should be taking responsibility for creating most of the content
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Tip # 4: ________
Experiment with Times
Monday 2 – 4pm
But Test it.
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Tip # 5: ________
Consider Paid Advertising
$5 per click for banner ads
Sponsor Your Updates
Go to ‘Campaign Manager’