learn how to better leverage linkedin as part of your sales/marketing plan
TRANSCRIPT
NPA Worldwide Conference
22nd May, 2015
Presented by Karen Hollenbach,
Think Bespoke
Leveraging LinkedIn for your Business
What is your story?
LINKEDIN PROFILE
Headshot - does it present the best version of you?
Headline - does it explain who and how you help?
Summary - does it tell your story, who you help and explain the problems you solve?
Contact info - are your details current & relevant?
LinkedIn Pulse (posting from Profile) - what role can publishing posts play in your goals for LinkedIn and your business?
LINKEDIN PROFILE
Headshot - does it present the best version of you?
Headline - does it explain who and how you help?
Summary - does it tell your story, who you help and explain the problems you solve?
Contact info - are your details current & relevant?
LinkedIn Pulse (posting from Profile) - what role can publishing posts play in your goals for LinkedIn and your business?
LINKEDIN STRATEGY
Our Brand:Is there a consistent message across all team members?Is there a consistent look & feel with our profiles (photo style, background image)?
Company Page:What role is / can my Company Page play in attracting, acquiring & engaging my community?
LINKEDIN STRATEGY
Our Brand:Is there a consistent message across all team members?Is there a consistent look & feel with our profiles (photo style, background image)?
Company Page:What role is / can my Company Page play in attracting, acquiring & engaging my community?
DAILY LINKEDIN ACTIVITY (5-10 minutes):
Build it in to your normal routine:Make LinkedIn your laptop’s homescreen
Decide who you want to interact with:Like / Comment / Share (& tag)
Send thank you messages:Template messages – how can I help?
MessagesAlways include mobile & website
DAILY LINKEDIN ACTIVITY (5-10 minutes):
Build it in to your normal routine:Make LinkedIn your laptop’s homescreen
Decide who you want to interact with:Like / Comment / Share (& tag)
Send thank you messages:Template messages – how can I help?
MessagesAlways include mobile & website
Karen Hollenbach
Think Bespoke
www.thinkbespoke.com.au