how to crowdsource multiple lean canvas in 90 minutes
DESCRIPTION
This presentation was used during the 3rd Lean Startup meetup in Lille, France. We helped an entrepreneur to discover Lean Startup and Lean Canvas throughout a collaborative session where we created multiple Business models for her product. More info about Lean Startup in Lille : http://www.meetup.com/Lean-Startup-LilleTRANSCRIPT
Build myLean Canvas
Guidelines for a collaborative session
Lean Startup
Customer Development +
Agile Product Developement+
Lean
Lean
value performance and continuous improvement by reducing waste on the product line.
When building a Startup, what is the production line ?
A startup’s production line is assembling a
Business Model That Works
Now where do we start ?
Problem
Existing Alternatives
Solution Unique Value Proposition
High-Level Concept
Unique Value Proposition
High-Level Concept
Unfair Advantage Customer Segments
Early Adopters
Problem
Existing Alternatives
Key Metrics
Unique Value Proposition
High-Level Concept
Unique Value Proposition
High-Level Concept
Channels
Customer Segments
Early Adopters
Cost StructureCost StructureCost Structure Revenue StreamsRevenue StreamsRevenue Streams
1/ Create a Canvas
2/ Fill the canvas
Problem
Existing Alternatives
Solution Unique Value Proposition
High-Level Concept
Unique Value Proposition
High-Level Concept
Unfair Advantage
Customer Segments
Early Adopters
Problem
Existing Alternatives
Key Metrics
Unique Value Proposition
High-Level Concept
Unique Value Proposition
High-Level Concept
Channels
Customer Segments
Early AdoptersCost StructureCost StructureCost Structure Revenue StreamsRevenue StreamsRevenue Streams
2/ Explore variations
Problem
Existing Alternatives
Solution Unique Value Proposition
High-Level Concept
Unique Value Proposition
High-Level Concept
Unfair Advantage
Customer Segments
Early Adopters
Problem
Existing Alternatives
Key Metrics
Unique Value Proposition
High-Level Concept
Unique Value Proposition
High-Level Concept
Channels
Customer Segments
Early AdoptersCost StructureCost StructureCost Structure Revenue StreamsRevenue StreamsRevenue Streams
Problem
Existing Alternatives
Solution Unique Value Proposition
High-Level Concept
Unique Value Proposition
High-Level Concept
Unfair Advantage
Customer Segments
Early Adopters
Problem
Existing Alternatives
Key Metrics
Unique Value Proposition
High-Level Concept
Unique Value Proposition
High-Level Concept
Channels
Customer Segments
Early AdoptersCost StructureCost StructureCost Structure Revenue StreamsRevenue StreamsRevenue Streams
1
23
How to make this collaborative ?
Recipe :
- 1 entrepreneur willing to improve, - many participants willing to help, - 1 lean startup practioner to lead the experiment, - 1 time keeper, - food,
90 minutes
Lean Startup practioner explain the theory0- assumptions vs certainty- at this stage, everything is hypothesis, - write down what’s in your head, - don’t restrain yourself : whatever you’ll write is not right anyway, as not validated.
15 minutes :
Entrepreneur explains her product1- not business model (as we are going to build it)
5 minutes :
People propose a canevas based on their understanding of the product2 - step by step, lead by an experienced lean practioner- required : A3 Lean Canevas + sticky notes
20 minutes :
2 volunteers propose their canvas- entrepreneur takes notes in silence and modify its canvas- no interruption
3
2 x 10 minutes :
4 Entrepreneur presents its updated Canvas
5 minutes :
5 People challenge the entrepreneur - no suggestions but questions- open discussion
20 minutes :
Who am I ?@ssacard
Startup dev & technical PM
From 5 to 450 people. 5 pivots.
(1999-2004)
Product Development Manager
(2005-2007)
Learnt what «scaling» really means.
Startup co-founder
(2008-2011)
Both failed quite quickly. I know why.
Mentor
(2013)
I try to help others to notdo the same mistakes I’ve done.
LSM Paris alumniLean Startup practioner
Lean Startup coach
Lean Startup Meetup (Lille)Lean Startup Dojo (Lille)
