exploring the lean canvas

EXPLORING THE LEAN CANVAS Sheen Yap, Lean UX London May 19, 2016

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ABOUT ME

• Sheen Yap • Product @ ThoughtWorks • 20-years’ experience across web, mobile, iTV • Built 4 UX teams; corporate and startup experience • UX leadership, product strategy and lean methods

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SHOW OF HANDS

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AGENDA

1. Intro to Lean Canvas

2. Lean Canvas exercise

3. Lean Product Discovery

4. Q&A

5. Back to socialising

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Business Model versus Business Plan

https://leanstack.com/lean-canvas/

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A document investors make you write that they don’t read


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A single diagram of your business


BUSINESS MODEL CANVAS

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LEAN CANVAS

9https://leanstack.com/lean-canvas/

DESIGNED FOR ENTREPRENEURS/GREAT FOR PRODUCT

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WHAT’S CHANGED

11https://leanstack.com/why-lean-canvas/

KEY ADVANTAGES


User focus

Actionable

(falsifiable)

“PRODUCT AS A BUSINESS”


PRODUCT MARKET

EXERCISE

1. Think of a product, service or business idea - new or existing, real or fictitious

2. Fill in the Lean Canvas - will walk through it step by step

3. Share with the person next to you for feedback (and swap)

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LEAN CANVAS


LEAN CANVAS SEQUENCE

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123

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67

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EXAMPLE - FACEBOOK 2004

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College Students


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College Students

Harvard Students


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College Students

Harvard Students

Online presence lacking

Hard to stay in contact


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College Students

Harvard Students




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College Students

Harvard Students



Keep in touch with

college friends

myspace for

colleges


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College Students

Harvard Students



Personal Profile

Friend Connect

Keep in touch with

college friends

myspace for

colleges


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College Students

Harvard Students



Personal Profile

Friend Connect

Keep in touch with

college friends

WOM Student Network

College Bulletin Boards

myspace for

colleges


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College Students

Harvard Students



Personal Profile

Friend Connect

Keep in touch with

college friends

WOM Student Network


Advertising

myspace for

colleges


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College Students

Harvard Students



Personal Profile

Friend Connect

Keep in touch with

college friends

WOM Student Network


AdvertisingDev? Hosting

myspace for

colleges


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College Students

Harvard Students



Personal Profile

Friend Connect

Keep in touch with

college friends

WOM Student Network



5 million valuation

myspace for

colleges


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College Students

Harvard Students



Personal Profile

Friend Connect

Keep in touch with

college friends

WOM Student Network



5 million valuation

??

myspace for

colleges

GETTING FEEDBACK

Share with the person next to you and get feedback

1. Look for cohesion, not agreement

2. Identify riskiest assumption

…and swap

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SO WHAT’S THE POINT?

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College Students

Harvard Students



Personal Profile

Friend Connect

Keep in touch with

college friends

WOM Student Network



5 million valuation

??

myspace for

colleges

LEAN PRODUCT DISCOVERY

Systematically uncovering what users want and what delivers results, with the least amount of waste in time, money, effort and attention.

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MODEL TO EXPERIMENT AGAINST

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1. Create Model

2. List Assumptions

3. Generate Hypothesis

4. Design Experiment

6. Run experiment

7. Analyse Results

8. Decide Next Steps

5. Experiment Captured

Data

PROBLEM INTERVIEW

34Maurya, Ash (2012). Running Lean. O'Reilly Media

SOLUTION INTERVIEWS

35Maurya, Ash (2012). Running Lean. O'Reilly Media

THE MAFIA OFFER THE SMOKE TEST OFFER THE PRE-ORDER OFFER

OFFERS

36Ash Maurya PracticeTrumpsTheory.com

http://PracticeTrumpsTheory.com

MVPS

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Wizard of Oz Concierge Piecemeal False Door

REVISE YOUR CANVAS!

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College Students

Harvard Students



Personal Profile Keep in

touch with college friends

WOM Student Network



5 million valuation

??

myspace for

colleges

Can’t tell if it’s a real person

Identity validation

Friend Connect

TEST ALL ASSUMPTIONS

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EVOLVING VISION

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IN SUMMARYUsing the lean canvas can:

Expose your thinking Be basis for discussions Enforce succinctness

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IN SUMMARYUsing the lean canvas can:

Expose your thinking Be basis for discussions Enforce succinctness

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What it won't do:

Contain all information Capture all RAIDs Perform analysis Develop strategies Run research Confirm assumptions Debunk assumptions Kill bad ideas Generate new ideas Facilitate discussion Synthesize features/epics/stories Create code, app, product, service or business Manage stakeholders Overcome bias Enforce discipline Bring focus Promote humility

…i.e. YOU still have to take action

COURAGE MIGHT BE REQUIRED

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MORE INFO

leanstack.com

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http://leanstack.com

uk.linkedin.com/in/sheenyap|@sheen

QUESTIONS

http://uk.linkedin.com/in/sheenyap