Lean Canvas & Validation BoardThailand Practical Software Engineering Conference #1

21 Nov 2013 @Software Park

Why?• Most product fail, not because we fail

to build what we set out to build, but because we waste time, money, and effort building the wrong product.

• Business Plan take too long to write, are seldom updated, and almost never read by others

• Document your hypothesis is key

• Optimized for Lean Startup

Business Plan

Business Plan

Why? Lean Canvas

First Sketch Lean Canvas• Start by brainstorming the list of possible

customer for your product

• Distinguish between customers and users

• Split board customer segments into smaller ones

• Put everyone on the same canvas at first

• Sketch a Lean Canvas for each customer segment

• “Sketch a canvas in one sitting”

AARRR !!!

Optimal !!!

Risk !

Text

• correctly prioritize risk and define experiments

• track those experiments so it scale over time (and with more people)

• reflect the learning from experiments back to the canvas

Risk !!

Validation Board• Test your startup idea without

wasting time or money

Step 1 : Define Your Hypothesis

Market Segmentation

• มี�จำ��นวนเท่�ใด (Measurable)

• มี�ขน�ดใหญ่เพี�ยงพีอ (Substantial)

• ส�มี�รถเข��ถ�งได� (Accessible)

• ใช้�แผนก�รตล�ดเด�ยวเข��ถ�งกล มี เพี!"อให�ซื้!$อได�(Actionable)

Step 2 : Plan your MVP

What we build to test?

Method• Exploration -> Learn, Customer

Discovery

• Pitch -> Confirm, Customer Validation

• Concierge -> Learn, Confirm

Step 3 : Analyze Results

Sample

Books?

Web?

http://leanstartupmachine.com/validationboard/

http://leanstack.com

Ash Maurya