how to create incredibly catchy titles for blog posts

17 Waysto Create Catchy Blog Titles That Drive Traffic

Having a catchy blog title plays the largest role in how much traffic your blog post will get. It determines where the post will rank in Google, how many social shares the post

will get, and if your email list will even take a chance on your latest featured post.

The mistake that most bloggers make is spending all of their time on the content of the post and just a couple of minutes on the headline copy. The headline is the most important piece of the post. If you fail to create a compelling headline, then your great piece of content will

rarely get seen or shared.

Neil Patel identified the key statistic why bloggers need to focus more time and energy on headlines.

Over the past three years, I have crafted over 5000 post titles. Collectively, those article titles have driven over 58 million visitors to read those posts.

Are you ready to find out the statistically backed strategies I use to create top-notch blog titles every single time?

Let’s dive right into it.

Numbered titles that lead to list formatted blog posts move up the rankings faster than any other type of blog post. The reason behind this, is that people prefer to scan

through the key points of articles.

#1 Use a Number At The Beginning of Your Blog Title To Move Up The Google Rankings

If they see the number 11 at the beginning of the title, then it is clear to them that they will be able to quickly scan through the eleven key

points that are listed within the post.

This psychological preference drives more clicks and keeps them reading numbered posts longer than the other competing Google results. Google’s algorithm recognizes this and

rewards the numbered posts with higher rankings.


I recommend creating numbered blog titles for at least 50 percent of your posts. A few examples of numbered blog titles are…

Conductor did a study on what people preferred in a headline, and the study revealed that the numbered headline was the clear winner.

“9 Best Strategies for Catchy Blog Titles” “21 Great Ideas for Blog Titles”

#2 The Odd Numbered Blog Post Title Outperforms The Even Numbered Title

Although no one has yet to explain the psychology behind it, the odd numbered headline gets more clicks than the even numbered headline

The Content Marketing Institute published the results of a study that analyzed over 150,000 of the most successful headlines on their platform.

They found that the odd numbered headlines were clicked on 20% more than the even numbered headlines.

#2 The Odd Numbered Blog Post Title Outperforms The Even Numbered Title

#3 Write Blog Titles That Give Clarity To What Is In The Post

One of the main reasons why numbered posts perform so well is because it leave almost no ambiguity. In all of your blog post titles, no matter what the style, aim to give the reader clarity.

This means your title should tell them what they are going to get in the blog post.

The Conductor study on headlines found that click through rates significantly increased with headline clarity.

#3 Write Blog Titles That Give Clarity To What Is In The Post

#4 Sentence Case is the Best Style to Use for Headline Capitalization

The three most common types of headline capitalization styles are:

The Conductor headline study identified that sentence case is preferred 300% more than the other capitalization styles.

“13 Ways to Make Your Blog Awesome”



Sentence Case Lower Case Capitals

Aa aa AA

#4 Sentence Case is the Best Style to Use for Headline Capitalization

#5 Use 57 Characters or Less in Blog Titles To Keep Google From Cutting Them Off

If your blog title is too long, then Google is going to cut off the tail end of it. The two techniques used to optimize title length for Google are:

Moz studied over 28,000 titles that were on the first page of Google results for popular keyword phrases.

They found that the range of post titles to be cut off was 42 to 68 characters, with the average being 57.7 characters.

Bare Minimum CharactersThis strategy focuses on keeping all titles under 45 characters to ensure that the complete title gets read. Keep in mind that different letters take up more and less space. For example, the letter w takes up 4 times the amount of space as the letter i. If you limit the title to 45 characters, then it will only get cut off about 2% of the time.

Stacking The Target Keyword Phrase At The BeginningIf you use this strategy, then you will not be bound to a character limit. Just be sure the keyword phrase that you are wanting to be seen and rank for is in the first half of the blog title.

#5 Use 57 Characters or Less in Blog Titles To Keep Google From Cutting Them Off

#6 The Ideal Number of Words For A Blog Title is Six

Now you do not need to go crazy on this one and only write headlines with six words. The big takeaway from this is to make your first six words count. Because people scan

headlines, those six words need to quickly state what the article is about.

These examples of longer headlines demonstrate how get the primary message across in the first six words:

CoSchedule analyzed a group of different studies on headline length, and they confirmed that six words is the magic number.

“21 Tips for Making Blog Titles That Rock” “7 Stats on Blog Titles That Will Shock You”

#6 The Ideal Number of Words For A Blog Title is Six

The Conductor study found that 51% of the people they surveyed preferred 0-1 superlatives in the headline.

A superlative is a strong adjective that is placed at the beginning of the title for extra emphasis.

Using One Superlative in Your Blog Title Will Get You The Best Results

They can give you a boost in clicks, but you want to limit yourself to one really good one in your blog title.

#7

Title without superlative Title with superlative“17 Ways to Get More Blog Traffic” “17 Best Ways to Get More Blog Traffic”

Using One Superlative in Your Blog Title Will Get You The Best Results#7

Scare Them Into Clicking With a Negative Superlative

Life insurance commercials having been scaring us into buying policies for decades. The same psychological concept works with blog titles.

For example, “11 Best Ways To Build Your Business” does not get as many clicks as “11 Worst Things That Will Destroy Your Business.”

Outbrain did a study on 65,000 titles within their network to compare titles with negative, positive, and no superlative. The titles with the negative superlatives clearly outperformed the

rest by 30%

#8

Scare Them Into Clicking With a Negative Superlative#8

Buzzfeed is widely known as the king of headlines. They have spent millions on coming up with and analyzing headlines that outperform the rest.

Instead of racking your mind to come up with your own clickable phrases, it is much easier to steal a page from Buzzfeed’s playbook.

Incorporate The Most Shared 3 Word BuzzFeed Phrases Into Your Blog Titles#9

Max Woolf was able to identify Buzzfeed’s most shared three word phrases. Not all of these will carry over to your blog topics, but there are at least ten all encompassing

phrases everyone can use.

Incorporate The Most Shared 3 Word BuzzFeed Phrases Into Your Blog Titles#9

#10 Use “You” or “Your” to Address the Reader in the Blog Title

People like to feel as if you are talking directly to them. Here are a couple of examples of reader addressed titles:

Buffer analyzed the most shared headlines on their platform, and they found that reader addressed titles ranked second behind the list post title.

“19 Great Blog Strategies That Will Grow Your Traffic”

“9 Blog Marketing Tips Just For You“

#11 Do Not Come Across Too Pushy in Your Blog Titles

When creating compelling blog titles there is a fine line between being persuasive and being pushy. Here are a few examples of pushy headlines to avoid:

Outbrain’s headline study found that pushy headlines actually decreased engagement by 20%.

“31 Blog Titles You Have To Start Using Today”

“17 Must Have Headlines You Need to Use on Your Blog”

#11 Do Not Come Across Too Pushy in Your Blog Titles

#12 Use a [Bracketed] Word in Blog Titles For Specific Types of Content

There are many people that love certain kinds of content. The bracketed word is the universal way for identifying specific types of content.

V3b revealed that bracketed clarifications in headlines increased the click through rate by 38%.

Some of the bracketed content types with the highest click through rates are:

“8 Keys to Writing the Perfect Blog Title

[Template]“

“13 Eye Opening Stats on Headlines [Infographic]“

“How Richard Branson is Changing the World

[Interview]“

Templates Infographics Interviews

#12 Use a [Bracketed] Word in Blog Titles For Specific Types of Content

#13 Women Like Numbered Headlines More Than Men

If you have a gender specific blog focused on females, then you may want to use numbered blog titles in every 2 out of 3 posts.

The Conductor headline survey pointed out that women prefer numbered headlines almost 20% more than their male counterpart.

#13 Women Like Numbered Headlines More Than Men

#14 Use Power Words to Create Emotional Blog Titles

CoSchedule conducted a study that measured the effect of the Emotional

Marketing Value (EMV) of headlines on the total

number of shares a post has.

The results showed that the average EMV

for posts with over 1000 shares was twice as high as posts with less than 100 shares.

#14 Use Power Words to Create Emotional Blog Titles

So… How do you capitalize on this knowledge?

You can start by incorporating some of the 180 power words that the

famous copywriter Karl Stepp uses for emotional selling.

The only primary question word that performs well in headlines is “How.” A good example of this would be, “How to Write Killer Blog Headlines.”

Would you…

#15 If You Are Going To Ask a Question in Your Blog Title, Use “How”

BuzzStream identified the worst performing BuzzFeed headlines of all-time. They were able to narrow it down to 10 different styles of

posts. Three of those ten were questions.

What should… Are you…

#15 If You Are Going To Ask a Question in Your Blog Title, Use “How”

#16 Use CoSchedule’s Headline Analyzer to Fine Tune Your Blog Title

The right mix of common, uncommon, emotional and power words.

This tool will make sure your blog title is in perfect order before you publish your next post. Here are a few key areas it analyzes:

The ideal character and word count.

A preview of how the blog title will look in Google and in email.

Identification of the primary words people will read when skimming your headline.

#17 Use Portent’s and Tweak Your Biz’s Title Generators To Spark Headline Ideation

If you ever get stuck on creating a title for a specific subject matter, then take a few minutes to get some inspiration via an online title generator.

Two of the best are by Portent and Tweak Your Biz. Pop in your core word and you will get an endless number of potential headlines.


Congratulations… You are now equipped with all seventeen strategies that I use to come up with exceptionally catchy blog titles.

Be sure to take action and create the next five blog titles using the strategies and tools you have learned about today.

Before you do that, please take a moment to share this post on Facebook, Pinterest and Twitter. I appreciate all of your support.