how to create an online presence through digital tools
DESCRIPTION
Presentation given on 22nd September at the London College of Fashion Graduate Bootcamp.TRANSCRIPT
Agenda
1.The story so far2.The tools 3.How you can do it too
Hello!
Who am I?
I’m Michael Litman and I’m a Senior Social Strategist at AnalogFolk where we make and market interactive experiences globally.
You can tweet me @mlitman or find my blog at http://litmanlive.co.uk/blog
1. The Story So Far
In The Beginning…
With A Year In Industry…
80/2000
My dissertation shaped my career… (I just didn’t know it yet)
Then this happened…
I thought I had it all sorted…
But I was wrong.
“Jobs in social media don’t exist, you won’t find what you
are looking for.” A.B Oss, 2008.
So I moved to London…
And set myself a task…
What was the task?
To move to a new city where I didn’t know anyone and no-one knew me, to make friends, go to industry events, establish myself and get a job within the social media comms space, all largely through the use of digital tools.
I knew it wasn’t going to be easy.
2. The Tools
There’s loads... (and none of them require any coding knowledge!)
And another one…
Slideshare
Meetup.com
Who does Google say you are?
Places I’ve worked
Clients I’ve worked for
3. How You Can Do It Too
Actions: Don’t be afraid to try. Failing is the best learning experience you’ll get.
Be passionate, interested and curious. No-one is an expert.
Take some time to figure out what you’re really in to. Having a job doing something you genuinely enjoy is like being paid to do something you’d do for free anyway.
Find your voice. It could be by starting a blog, or writing for other sites/magazines. But only write about stuff you have a real interest in, enthusiasm always shines through.
And if you’re more of a visual person, try Tumblr, Pinterest or even Slideshare.
Be careful what you post online. Once it’s on the Internet, it stays on the Internet.
And one more thing… Books I’ve Read:
2008 2012
Remember…
You’ve been great.