how to create a twitter-driven school culture

# I S T E 1 5 T w e e t s

BEFORE WEGET STARTED…

• Introduce yourself to your neighbor • Tweet: #ISTE15Tweets • Visit this URL: tinyurl.com/iste15tweets• Resource List: edutopia.org/ISTE2015

Creating 140 Character Culture:SCHOOL-WIDE TWIT TER ADOPTION

@ e l a n a l e o n i | @ m r _ c a s a l | @ j o e m a n ko


#ISTE15TweetsTwitter, Facebook, Instagram, Google+...

whatever your platform of choice, please use

the session hashtag as part of your posts!

O U R H A S H T A G

What the heck do you folks know about schools &Twitter?

# I S T E 1 5 T W E E T S

Elana Leoni Has led @edutopia’s Twitter strategy for 7 years

Joe Manko • @joemanko • June 30Elana knows Twitter like it’s her job. Wait..err..it IS her job. #ISTE2015


Joe Manko Baltimore Principal who does AWESOME Things

Elana Leoni • @elanaleoniJoe is the only guy I know that gets featured on MSNBC for his Twitter use and is too humble to bring it up! #TrueStory

# I S T E 2 0 1 5

Chris Casal Purveyor of Geekery, Scarsdale NY

Elana Leoni • @elanaleoni Chris used Twitter so much that he got a job offer because of it! #Score

# I S T E 2 0 1 5

What this session IS & is NOT

• It’s NOT going to teach you EVERYTHING about

Twitter

• It IS going to give you AWESOME ideas + resources

• You will have fun and learn by doing


84% Said…..How to Use Twitter to Create a Strong School Culture.

71% Said…..Showing the benefit ina quick way so people can get on board!

#ISTE15TweetsTwitter, Facebook, Instagram, Google+...

whatever your platform of choice, please use

the session hashtag as part of your posts!

O U R H A S H T A G

YOUR INCENTIVE: $150 gift prize

Skywalker Vineyards Pinot Noir + other goodies


60+% Said…..

That they are 2+ years familiar with Twitter.

For 10+ newbies, check out the Twitter 101 resources: edutopia.org/ISTE2015.

Twitter “Twips” in 5 slides + 5 minutes

# I S T E 2 0 1 5

Karen McMillan • @McTeachIf I hadn’t discovered Twitter, I would’ve left my job after my 1st year. THAT is the impact it has on my teaching!

Vicki Davis • @coolcatteacher Follow at least 50 people before you make your mind up about Twitter!


Build Your Network. Build Your 24/7 Support.

Erin Klein • @KleinErin The relationships you build on Twitter will support your practice, push your thinking, and inspire you daily.

Collaborate.


Pamela Van Halsema• @pammylala Because it’s so open, you can connect to people you might otherwise never have. Think of it as an entry point for new ideas – or a place to bounce a Q and get input!

Jo-Ann Fox • @AppEducationFoxThe hashtag is your superpower. Find tags that interest you and start learning and sharing!


Matt Arguello • @RafranzDavis Think of your stream as a finely tuned custom content filter. If you build it well, you’ll save time & have GREAT stuff.

Differentiated PD + Curation

Sounds Great, buthow do I Start?

• Create an Account• Follow Edus in THIS ROOM: https://twitter.com/mr_casal/lists/iste15tweets. • Listen to Your Followers• Follow Hashtags, Favorite• Tweet, RT, and Learn!


Rafranz Davis• @RafranzDavis Your voice will only be heard when you share. So, lurk and learn because we need to hear your perspective.

Your Voice / Your Story


Storytellers are teachers who speak a

universal language. Good storytelling is

based on truths and insights, and a good

storyteller is ultimately a teacher —

using the arts as a means of making

education emotionally meaningful.

These are all tools at our educational

system's disposal, but

too often we aren't making use of them.


Tell Your Story!C H R I S C A S A L

Technology Teacher, Scarsdale NY


Chris Casal • @mr_casal • NowTeachers are the social media ambassadors of your school

community. Yes, I’m quoting myself… #ISTE15TWEETS

@PS10Brooklynmy school from 2009-2014New York City Dept. of Ed public K-5began tweeting May 2011

#ps10bk


Why Twitter?• Twitter was new to all

• Easy to keep personal and professional separate

• It’s a quick, easy to use + viewers don’t need to

have an account


Connect & Engage

Current and future community members are easier to reach


Parents engaging

Making Personal Connections Beyond Traditional Times


Showcasing teacherscontinual learning

Colleagues Supporting Colleagues


COMMUNITY engaging Superintendent on down…


Elected OfficialsTweeting appreciation for the PTA – the full community, beyond just theschool community.


#HeathcotePridetinyurl.com/heathcotepride

@HeathcoteSchool


Truly Open• Give parents a glimpse inside during the day• Be transparent• Share successes• Engage & connect with, & beyond, our community


# A S C D 2 1 5 6

Some Tools..• TagBoard• TweetBeam• TwitterFall• Visible Tweets • RebelMouse• Storify


Citizenship & Standards in 140• Teach good citizenship by being a good citizen• Modeling positive use promotes positive use


Social media is your school’s voice. It is your calling card. It is your best foot forward. It is your bulletin board for the world…


Build a LearningCommunity


HighlightsCreative

Instruction


ProvideFeedback

# I S T E 2 0 1 5

# A S C D 2 1 5 6

EmpowerParent Voice

# I S T E 2 0 1 5

HighlightParent Events


TimelineYour Year


Making CRAZY Connections


ONE THING I WANT TO DO THAT I AM EXCITED ABOUT IS ___________.


George Lucas• @LucasSkywalker • NowAs humans, our greatest tool for survival is our ability to think

and to adapt - as educators, storytellers, and communicators our

responsibility is to continue to do so.


And the Winner Is…..

Skywalker Vineyards Pinot Noir + other goodies


Creating 140 Character Culture:SCHOOL-WIDE TWIT TER ADOPTION

@ e l a n a l e o n i | @ m r _ c a s a l | @ j o e m a n ko


how to create a twitter-driven school culture

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