create data driven growth for commerce
TRANSCRIPT
GROWTH HACKINGCreate data driven growth for
commerce
FAMOUS GROWTH HACKS
ECOMMERCE IS AN IDEAL BUSINESS MODEL TO GROW
WHAT IS GROWTH HACKING
Data driven ecommerce growth
ECOMMERCE GROWTH TACTICS
GROW BASED ON YOUR DATA
@evelinesmet
Hi, I’m Eveline
@evelinesmet
Career path
Today..
@evelinesmet
Ecommerce: not a traditional business model
But first..What is growth hacking?
What kind of person do I need to grow my ecommerce business?
Growth hacking mindset
@evelinesmet
Famous growth hacks
HARRY’S REFERRAL HACK
AIRBNB ACQUISITION HACK
HOTMAIL REFERRAL HACK
Hotmail referral hackSPOTIFY REFERRAL HACK
MOBILE VIKINGS REFERRAL HACK
MC DONALDS ACQUISITION HACK
TECHNOLOGY BASED
AUTOMATE THE PROCESS
USE NON-TRADITIONAL CHANNELS
What is different?
RUN EXPERIMENTS
MEASURE & GROW
Ecommerce growth tactics
BEHAVIOUR BASED MARKETING
MOBILE CUSTOMER JOURNEY
@evelinesmet
LEAD GENERATION
In God we trust, all others must bring data!
empathy
stickiness
virality
revenue
scale
e-commerce
2 sided market
SAAS Mobile app
User gen content Media
INTERVIEWS (QUANTITATIVE) & SURVEYS (QUALITATIVE)
LOYALTY CONVERSION
INVENTORY LISTINGS
ENGAGEMENT CHURN
DOWNLOADS CHURN
VIRALITY
CONTENT SPAM
TRAFFIC VISITS
RETURNS
CAC SHARES
RETENTION
CAC SHARING
INHERENT VIRALITY
CAC
WOM APP RATINGS
CAC
INVITES SHARING
CONTENT VIRALITY
TRANSACTION LTV
CONVERSION %
TRANSACTION COMMISSION
UPSELLING CAC CLV
CLV ARPDAU
ADS DONATIONS
CPE AFFILIATE % EYEBALLS
AFFILIATES WHITE LABEL
OTHER VERTICALS
API MARKETPLACE
SPINOFFS PUBLISHERS
ANALYTICS USER DATA
SYNDICATION LICENSES
BU
SIN
ESS
STA
GES
BUSINESS MODEL TYPES
WORK ON CAC & LTV
LTV
Marketing efficiency
Retention rate
CAC%
Cart size
BY INCREASING CUSTOMER RETENTION
INCREASE CUSTOMER LIFETIME VALUE
Data driven strategy & tactics
IMPLEMENT A CUSTOMER LOYALTY PROGRAM
SEND BEHAVIOUR BASED EMAILS
USE CURATED CONTENT ON SOCIAL MEDIA
Use your data to grow
FAMOUS GROWTH HACKS
ECOMMERCE IS AN IDEAL BUSINESS MODEL TO GROW
WHAT IS GROWTH HACKING
Data driven ecommerce growth
ECOMMERCE GROWTH TACTICS
GROW BASED ON YOUR DATA
@evelinesmet
