how mass media is embracing social media
TRANSCRIPT
TRANSPARENT REAL ESTATEHow Mass Media is Embracing Social Media
Mass Media Used to Control All the News
1950-2008
The Internet Ushered in « Citizen Journalism »
TRANSPARENT REAL ESTATEHow Mass Media is Embracing Social Media
At first, Mainstream Media (‘MSM’) Revolted
“Snobs v. Slobs”
Bill O’Reilly
Bloggers Arianna Huffington and Andrew Sullivan
TRANSPARENT REAL ESTATEHow Mass Media is Embracing Social Media
Who Could Replace the Fifth Estate?
Quotes from Richard Laermer - Oh My Blog! What’s the Big Deal…, 6/14/08
“Curmudgeons vs. Whippersnappers”
Garrison Keillor
Perez Hilton
TRANSPARENT REAL ESTATEHow Mass Media is Embracing Social Media
MSM was Conflicted
It’s our Content dammit!
They had always sold their content
TRANSPARENT REAL ESTATEHow Mass Media is Embracing Social Media
We don’t care!
To the Consumer, News is News
Where we read your Content
… or where we view it
TRANSPARENT REAL ESTATEHow Mass Media is Embracing Social Media
MSM had a Traditional Business Model
We pay our journalists
TRANSPARENT REAL ESTATEHow Mass Media is Embracing Social Media
that was Being Upended by New Media
We blog to become the new media brand names
Bloggers Robert Scoble and Michael Arrington And our properties
become valuable
TRANSPARENT REAL ESTATEHow Mass Media is Embracing Social Media
The Newspaper Business Model is Failing
We can’t pay our journalists
any more
TRANSPARENT REAL ESTATEHow Mass Media is Embracing Social Media
We’re being Disintermediated as the Content Source
Twitterposter - listing famous Bloggers & Twitterers
MSM Faced Reality
TRANSPARENT REAL ESTATEHow Mass Media is Embracing Social Media
TRANSPARENT REAL ESTATEHow Mass Media is Embracing Social Media
But we still own killer brand names
We should be in the Content Distribution Business
To manage the mass of Content Sources
MSM Epiphany
TRANSPARENT REAL ESTATEHow Mass Media is Embracing Social Media
MSM Reluctantly Embraces the Social Media
First, they allowed readers to comment
TRANSPARENT REAL ESTATEHow Mass Media is Embracing Social Media
MSM Pushes User Generated Content (‘UGC’)
Blog networks, Twitter feeds
TRANSPARENT REAL ESTATEHow Mass Media is Embracing Social Media
MSM Actively Shares its Content
MSM recognizes social media as partner, not enemy
Message - Syndicate our stuff
TRANSPARENT REAL ESTATEHow Mass Media is Embracing Social Media
MSM Builds their Community around Readers
They’re providing readers their own blogs
More UGC
TRANSPARENT REAL ESTATEHow Mass Media is Embracing Social Media
New York Times creates Twitter channels
MSM sees Twitter as New Broadcast Media
Follow nyt_politics for breaking election news
TRANSPARENT REAL ESTATEHow Mass Media is Embracing Social Media
SF Chronicle Sports Twitter follows others
Channels Provide Twitterers MSM Visibility
MSM promotes Twitterers. Get
MSM to follow you
TRANSPARENT REAL ESTATEHow Mass Media is Embracing Social Media
MSM Needs Content - Fill That Need
Impact as MSM Opens to Social Media
TRANSPARENT REAL ESTATEHow Mass Media is Embracing Social Media
MSM Needs Content - Fill That Need
Impact as MSM Opens to Social Media
Develop a blog
Develop a Twitter presence
Participate in social networks
MSM believes you’re an authority
MSM will follow you
MSM will find you
TRANSPARENT REAL ESTATEHow Mass Media is Embracing Social Media
MSM Needs Content - Fill That Need
Impact as MSM Opens to Social Media
Benefits
Micro-celebrity
Visibility to MSM audience
Media influence
TRANSPARENT REAL ESTATEHow Mass Media is Embracing Social Media
Social Media and Mass Media become one
Mass Media
Mass Media Social Media
Social Media
Predictions
TRANSPARENT REAL ESTATEHow Mass Media is Embracing Social Media
Social Media integrated into Enterprise Systems
LinkedIn is essentially a CRM system that users
update themselves
Today’s CRM Systems are too manual
Predictions
The Social Media Infiltrates All Media
Industry
Social Media
Mass Media
Music
Determines what is good
Mass Media reports on what is good
Films
As Taste Arbiter
Conclusion
TRANSPARENT REAL ESTATEHow Mass Media is Embracing Social Media
The Social Media Infiltrates All Media
Politics
Campaigns leverage social networks
Mass Media interprets with pundits
To mobilize the masses
Conclusion
Industry
Social Media
Mass Media
TRANSPARENT REAL ESTATEHow Mass Media is Embracing Social Media
The Social Media Infiltrates All Media
Conclusion
Real Estate
Determines who is the expert
Mass Media drives traffic to experts
Local business
Blogs
To filter out the best
Industry
Social Media
Mass Media
TRANSPARENT REAL ESTATEHow Mass Media is Embracing Social Media
Social media is a wide open window that can position you in the mass media of the future. It’s a no brainer for anyone who aspires to be famous in one way or another.
Conclusion
TRANSPARENT REAL ESTATEHow Mass Media is Embracing Social Media
My Social Media
I invite you to join me
Thank you!
--Pat Kitano
Transparent Real Estate : How to Become an Online Authority
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