embracing and implementing social media
DESCRIPTION
Managing and leveraging social media in Higher Ed is a daunting task. In this session learn about the importance of creating a social media strategy, implementing a policy and/or playbook, conduct successful training, manage crisis communication and engage with various audiences. This presentation was given at the HobsonsU 2014 conference in Nashville, TN.TRANSCRIPT
Embracing & Implementing Social Media
Veronica SteeleSocial Media Manager, Concordia-Irvine
@VSteeleTweet
July, 22 2014
Your Presenter
Veronica Steele ‘06, MBA ‘13Social Media Manager / CRM Analyst
@VSteeleTweet
www.linkedin.com/in/vsteelelinked
@VsteeleTweet #HobsonsU14
Agenda
2/3 of high school students use social media
to research colleges
1/3 of those students use social media to help
decide where to enroll
Millennials are 80% more likely to like a brand that
uses social media
50% of people say they hear about news on social media before it’s published
anywhere official.
Embracing: Social Media is Many
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Creating a Social Campus
Implementing: Best Practices
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Creating a Policy / Playbook
Training
Best Practices
Problem
Social Media Environment in Higher Ed
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Solution
Community Managers
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Where to Begin
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Training
Social
Media
101
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SWOT
Monitoringand
Listening
Don’ts of Social Media
Policy vs. Playbook
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1. Brand Management
2. Risk Management
3. Crisis Management
Firm Standards
Legal
“How To”
FAQ
Best Practices
Best Practice #1
Formulate a Strategy
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Best Practice #2
Know Where to Find Resources
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Best Practice #3
Get an Executive Champion
Your Advocate
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Best Practice #4
Build an Army
I am ready
Can’t Wait
Yay!I
Tweet!
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Best Practice #5
Engage
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Wrap Up
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Questions
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