how irl events can serve your audience and keep the lights on
DESCRIPTION
A presentation given at the Online News Association Conference 2014 in Chicago. Chad Graham, Brenda Williams-Butts and Olivia Allen-Price share their experiences creating "in real life" events to engage media audiences in new ways.TRANSCRIPT
How ‘In Real Life’ Events Can Serve Your Audience and Keep
the Lights On#ona14events
Olivia Allen-PriceKQED Public Radio and Television, @oallenprice
Chad GrahamRepublic Media, @chadgraham2
Brenda Williams-ButtsNew York Public Radio, @bwilliamsbutts
Find Your Purpose (and your budget)
● Goals● Measuring success● Budget
Know Your Audience● Topics of interest● Demographics
Make Money● Ticketing● Membership● Sponsors
Get Buddies● Partners, Sponsors● Working on trade● Volunteers
Reimagine Resources● Talent● Property● Marketing materials
Get Loud● Promotional plan● Use your media● Overcommunicate
Create Content● Stream and archive● Stories● Live coverage● Behind-the-scenes
Follow Up● Recap● Feedback● Conversion
#Fail
Questions?
Olivia Allen-Price, @oallenprice
Chad Graham, @chadgraham2
Brenda Williams-Butts, @bwilliamsbutts