in real life (irl)

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Post on 09-May-2015

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This is a presentation given by Bradley Eldridge (ECD and Partner) from Soap at the 2012 Perth Advertising & Design Club "Festival Of Ideas" conference. It looks at how Soap Creative, a digital agency producing websites, games, banners and apps for the last 10 years suddenly started producing advertising experiences "in the real world – IRL". "View notes" to see the presentation content.

TRANSCRIPT

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I’mBradMan

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Clients

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IRL

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https://vimeo.com/27898494

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DISRUPTION

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finchcompany.com

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Results IRL

• 55,000 new Facebook fans• 50,000 Shazams from the TVC• 270,000 YT views of Future Music Vid

• 32,000 sparks on mobile• 470,000 YT views of Invisible Ad• 65% increase in sales of LYNX

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Top 5 Learnings IRL

1. Make time for playtime2. Make your own luck3. Seek out creative partners4. Music managers are f@%cked5. People are more fun when they’re drunk

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