how crm can help you get rich, lose weight and win the love of your life
DESCRIPTION
Why is CRM becoming a must for businesses like yours? What can CRM do for you to help you meet your goals?TRANSCRIPT
Azamba Consulting GroupYour Sage CRM Go To Partner
Peter [email protected]: @azambainc
How CRM Can Help You Get Rich, Lose Weight and Win
the Love of Your Life
Before the how …
Let’s start with the whys.
• Why is CRM so important?• Why is CRM growing in
popularity?• Why are 3 out of 5 small and
medium-sized businesses looking at CRM these days?
The Internet – boon or bane?
The internet completely transforms the way we do business.
More importantly: The internet completely transforms the way our prospects and customers do business.
The Good
There has never been a better opportunity to:
Prime your sales pump with marketing
Share your expertise Spread by word of mouth
The Bad
The internet makes us painfully aware that:
We may not be so different1 in a million idea? 1,000+ others next
door Our competitors are many We have to do more with less
The Ugly
We, the people of this new Internet era, hold these ugly truths to be self-evident:
Signal to noise ratio is out of whack
Competitors are a click awayProspects and customers can get
alternate recommendations in minutes Mistakes spread … fast and wide
Bottom Line?
With the internet era upon us, we need to:
Do more with less Truly differentiate
Being the “leading” solution no longer works for most of us
Create a consistent, high quality customer experience
A 100% Certainty
Business as usual is no more – change is the new status quo.
“If you don’t like change, you’ll like irrelevance even less.”-General Eric Shinseki
Where to from here?
How do we dig ourselves out and get moving in the right direction?
The $1 Million Question
Do you have the right tools for the job?
(probably worth MORE than a measly $1 million)
The Tool of Choice
A rapidly growing segment of businesses feel that CRM is the perfect tool to help us deliver consistent, high-quality customer (and prospect) experiences.
Why is that?
Let’s Play a Game
Before CRM … … After CRM
Before CRM …
Sales ServiceLeads
Marketing
Web SiteAccounting
Customers
Prospects
Suspects
Brochures
Products
Management
Sales Calls
Telesales
Email Blasts
Mail Campaigns
Phone Calls
Spec Sheets
Suppliers
Proposals
Quotes
Orders
Negotiations
Services
… and After CRM
Accounting
Sales
Service
Marketing
Management
Telesales
Email Blasts
Mail Campaigns
Phone Calls
Leads
Customers
Prospects
Suspects
Suppliers
Sales CallsProposals
Quotes
OrdersNegotiations
Web Site
Brochures
Products
Spec Sheets
Services
Before CRM …
Karen’s OutlookAccounting SystemSales SpreadsheetMy DocumentsNetwork ShareJim’s OutlookMy Copy of Sales SpreadsheetWord Document
… and After CRM
CRM
Before CRM …
The sales process (or service process or marketing process or …)
EndStart
… and After CRM
Start
CRM Makes Life Easy
CRM done right will:
Increase VisibilityHelp you watch and manage
what’s going on in your business Increase Control
Help you guide and establish consistent ways of doing business
So … Why is CRM Exploding?
It helps you:
Create a consistent, high quality customer experience
Truly differentiateBeing the “leading” solution no longer
works for most of us Do more with less
Interested in More Information?
Contact Peter Wolf:
1.312.513.9333 [email protected] www.linkedin.com/in/azambainc www.twitter.com/azambainc