SPRING / SUMMER 2016

ASHLEY MARC HOVELLELONDON

For Spring / Summer 2016 we take inspiration from the 1992 cult classic “White Men Can’t Jump”. Referencing the films vibe through quotes, prints, silhouettes, bold statements and rise of street-ball fashion, the collection is titled – WIN OR LOSE.

As the film eloquently explains:

“Sometimes when you win, you really lose, and sometimes when you lose you really win, and sometimes when you win or lose you actually tie, and sometimes when you tie, you actually win or lose. Winning or losing is one big organic globule, from which one extracts what one needs.“

AMH uses 90’s inspired silhouettes including oversized drop shoulder t-shirts, sweatshirts, vest and street-ball shorts. Re-inventing our classic jersey with a sleeker hand feel, we also introduce a new softer, structured interlock fabric for our tailored shorts, trousers and a new zip-through funnel neck jacket.

Alongside our staple heat seal laser cut applications you will find embroidered badges, new invisible glued seams, framis tape detailing and unique binding tape finishes.

ASHLEY MARC HOVELLE uses Hawaiian printed shirts and shorts inspired from Woody Harrelson’s character bringing vibrant blood orange, emerald blue and deep orchid colours to our signature collection.

By using an advanced form of fine digital printing we are able to print vibrantly directly on to black garments. This unique process paved way for our collaboration with artist Anna Glover to create detailed hand painted tropical birds and jungle leaves on our t-shirts, shorts and trousers.

Ashley Marc Hovelle

ASHLEY MARC HOVELLELONDON

WIN | LOSE2

BIRDS TAKE FLIGHT SWEATSHIRT

WIN | LOSE3

ASHLEY MARC HOVELLELONDON

BIRDS TAKE FLIGHT | SHORTS | T-SHIRT

WIN | LOSE4

TROPICAL BIRD T-SHIRT | BIRDS TAKE FLIGHT SHORTS ASHLEY MARC HOVELLELONDON

JUNGLE LEAF | SWEATSHIRT | SHORTS WIN | LOSE5

ASHLEY MARC HOVELLELONDON

WIN | LOSE6

ASHLEY MARC HOVELLELONDON

JUNGLE LEAF | SWEATSHIRT | SHORTS

ASHLEY MARC HOVELLELONDON

WIN | LOSE7

BIRD BELEAVES OVERSIZE T-SHIRT| | JUNGLE LEAF SHORTS

ASHLEY MARC HOVELLELONDON

WIN | LOSE8

BIRD BELEAVES SWEATSHIRT | JERSEY TROUSERS

TROPICAL BIRD | SWEATSHIRT WIN | LOSE9

ASHLEY MARC HOVELLELONDON

BIRD BELEAVES | OVERSIZE T-SHIRTBLACK | 100% COTTON

FINE DIGITAL PRINT

TROPICAL BIRD T-SHIRTBLACK | 100% COTTON

FINE DIGITAL PRINT

BIRD BELEAVES | SWEATSHIRTBLACK | 100% COTTON

FINE DIGITAL PRINT

TROPICAL BIRD | SWEATSHIRTBLACK | 100% COTTON

FINE DIGITAL PRINT

JUNGLE LEAF | SWEATSHIRTBLACK | 100% COTTON

FINE DIGITAL PRINT

BIRD BELEAVES | SWEATSHIRTBLACK | 100% COTTON

FINE DIGITAL PRINT

JUNGLE LEAF | T-SHIRTBLACK | 100% COTTON

FINE DIGITAL PRINT

BIRD BELEAVES | T-SHIRTBLACK | 100% COTTON

FINE DIGITAL PRINT

JUNGLE LEAF | TAILORED SHORTBLACK | 97% COTTON INTERLOCK 3% ELASTANE

FINE DIGITAL PRINT

BIRD BELEAVES | TAILORED SHORTBLACK | 97% COTTON INTERLOCK 3% ELASTANE

FINE DIGITAL PRINT (FRONT)

JUNGLE LEAF | TAILORED SHORTBLACK | 97% COTTON INTERLOCK 3% ELASTANE

FINE DIGITAL PRINT

BIRD BELEAVES | TAILORED SHORTBLACK | 97% COTTON INTERLOCK 3% ELASTANE

FINE DIGITAL PRINT (BACK)

ASHLEY MARC HOVELLELONDON

SS16 | ASHLEY MARC HOVELLE | PRODUCT OVERVIEW WIN | LOSE10

ASHLEY MARC HOVELLELONDON

*ADVANCED DIGITAL PRINTING SHOWCASING HAND PAINTED FINE ART

WIN | LOSE11

UNITY | OVERSIZE T-SHIRT

WIN | LOSE12

TWO CAN PLAY | OVERSIZED T-SHIRT | STREETBALL SHORT

WIN | LOSE13

IN THE ZONE | OVERSIZED T-SHIRT

WIN | LOSE14

T-SWEAT LINE | STREETBALL SHORTS

COLLAR SWEAT LINE WIN | LOSE15

WIN | LOSE16

ZIP THRU TOP

OVERSIZE VEST | STREETBALL SHORTS WIN | LOSE17

WIN | LOSE18

OVERSIZE VEST | STREETBALL SHORTS

WIN | LOSE19

DROP SHOULDER | OVERSIZED SWEATSHIRT

HANDS OF UNITY | T-SHIRT | BACK | EMBROIDERED BADGE AT FRONT WIN | LOSE21

BASKETBALL BADGE | T-SHIRT WIN | LOSE21

WIN | LOSE22

WIN | LOSE | SWEATSHIRT

WIN | LOSE | T-SHIRT WIN | LOSE23

FINE DIGITAL HAND PAINTED PRINTS

WIN | LOSE | T-SHIRTBLACK | 100% COTTON

HEAT SEAL APPLICATION

TAILORED TROUSERBLACK | 97% COTTON INTERLOCK 3% ELASTANE

FULLY FUNCTIONING ZIP FLY AND TROUSER STYLE WAISTBAND

UNITY | OVERSIZE DROP SHOULDER T-SHIRTBLACK | 100% COTTON

HEAT SEAL APPLICATION

DROP SHOULDER OVERSIZE T-SHIRTBLACK | 100% COTTON

GLUED SEAMS

WIN | LOSE | SWEATSHIRTBLACK | 100% COTTON

HEAT SEAL APPLICATION

ZIP THRU TOPBLACK | 97% COTTON INTERLOCK 3% ELASTANE

CONCEALED ZIP PULLS | ELASTIC BINDING AT SEAMS

UNITY | OVERSIZE DROP SHOULDER SWEATSHIRTBLACK | 100% COTTON

HEAT SEAL APPLICATION

DROP SHOULDER OVERSIZE SWEATSHIRTBLACK | 100% COTTON

IN THE ZONE | OVERSIZE DROP SHOULDER T-SHIRTBLACK | 100% COTTON

HEAT SEAL APPLICATION

COLLAR-SWEAT LINEBLACK | 100% COTTON

WHITE ZIP| WHITE FRAMIS TAPE ACROSS CHEST | ELASTIC BINDING

TWO CAN PLAY | OVERSIZE DROP SHOULDER T-SHIRTBLACK | 100% COTTON

HEAT SEAL APPLICATION

T-SWEAT LINEBLACK | 100% COTTON

WHITE FRAMIS TAPE ACROSS CHEST | ELASTIC BINDING AT SEAMS

HANDS OF UNITY | T-SHIRTBLACK | 100% COTTON

HEAT SEAL APPLICATION (BACK) EMBROIDERED BADGE (FRONT)

OVERSIZE VESTBLACK | 100% COTTON

ELASTIC BINDING AT SEAMS

BASKETBALL SYMBOL | T-SHIRTBLACK | 100% COTTON

EMBROIDERED BADGE (FRONT)

STREETBALL SHORTSBLACK | 100% COTTON

FINE DIGITAL PRINT

24 WIN | LOSE WIN | LOSE24

AMH | SS16 | PRODUCT OVERVIEW WIN | LOSE24

WIN | LOSE25

DROP SHOULDER OVERSIZED | T-SHIRT | STREETBALL SHORT

PHOTOGRAPHY: KYRA SOPHIEMODEL: BLAISE OSA YALEKHUEGRAPHICS: GEORGE POPOV FINE ART PAINTINGS: ANNA GLOVERASSISTANT: YOSSI FISHERCREATIVE DIRECTION: ASHLEY MARC HOVELLE

©2015 AMH - ASHLEY MARC HOVELLE

ALL RIGHTS RESERVED THE DESIGNS AND APPLICATIONS IN THIS DOCUMENT ARE

INTELLECTUAL PROPERTY OF AMH- ASHLEY MARC HOVELLE ALL TRADEMARKS ACKNOWLEDGED AND REMAIN PROPERTY OF THEIR RESPECTIVE OWNERS