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Presentation for the Arts Marketing Association National Tweet Meet on 23 November 2011 about the strategic use of twitter hashtags in marketing.


  • 1.Hopelesslydevoted tohashtagsCaroline GreenerMarketing ManagerAudiences North East

2. September 2011:100 million activeuserso Half log in dailyo 40% not tweeted in thepast month justlisteningo 230 million tweets adayo 110% increase intweets since January2011o Advertising is coming 3. What is a twitterhashtag?Definition: The # symbol,called a hashtag, is used tomark keywords or topics in aTweet. It was createdorganically by Twitter users asa way to categorizemessages. 4. Hashtags: helping you find interesting TweetsPeople use the hashtag symbol # before relevant keywords in their Tweet to categorize thoseTweets to show more easily in Twitter Search. Clicking on a hashtagged word in any message shows you all other Tweets in that category. Hashtags can occur anywhere in the Tweet. Hashtagged words that become very popular are often Trending Topics.Example: Below, @newcastlepanto added the hashtag before the word "panto" in their message.The word is now a link to search results for all Tweets containing "#panto" in the message.5 5. Case Study:OPERA NORTH#ruddyblogON"I can only see it is apositive thing that theevent organizers fromOpera North arelooking at ways inwhich theatre canreach out to newaudiences in thisdigital age that we nowlive and realize thatSocial Media is thenew grapevine for ayounger audience.Magik City Blog 6. Case Study:#askacurator"Ask a Curatorbrings togetherpassionateexperts frommuseums andgalleriesaround theworld to answeryour questionson art, historyand science. 7. Case Study:#soirritating"Instead of tryingto change theway that peopleuse the platform,the #soirritatingcampaign buildson top of whatTwitter users arealready doing:complaining. 8. Devote yourself to hashtags Who is it aimed at? What are your objectives? What are your first steps to making it happen? How will you evaluate success?9


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