HistorySEPTEMBER 2006

• Estethica launched.

• Sustainable fashion showcased within London Fashion Week.

• Co-founded by the British Fashion Council with Orsola de Castro, Filippo Ricci and Anna Orsini.

SEPTEMBER 2014

• The BFC agreed that Orsola, Filippo and Anna should wholly own Estethica.

• The BFC would further develop a stream of work called Positive Fashion.

• A Positive Change Committee of BFC Patrons and invited experts, led by Marks & Spencer set out to define strategy and work plan for Positive Fashion.SEPTEMBER 2013

• New BFC remit to broaden sustainability agenda.

Why Is This Important?

Fashion is a great industry: Creative, complex and provides millions of jobs around the world.

Great things are being done to tackle challenges, but with little co-ordination.

We need to prepare British businesses for current and future industry shifts.

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Positive Fashion

The strategy was distilled into the following pillars:

ComplianceAwareness of legislation (and forthcoming legislation)

Corporate social responsibilityBest practice guides

Consumer Consumer engagement

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How Will We Develop Strategy?Research and mapping of existing information.

Create digestible formats (when necessary) that are useful for micro businesses, SMEs & large corporations.

ComplianceCompliance will look at the legal framework around viscose, environment, waste, labelling, packaging and people.

We will deliver workshops, handouts and online guides for all to access.

Corporate Social ResponsibilityTHIS IS AN OPPORTUNITY TO SET BEST PRACTICE AND IN MANY INSTANCES ASPIRATION

Great work is being done by luxury groups, public sector organisations, NGOs, as well as ethical consultants and educators.

THERE ARE GUIDES AND CODES OF PRACTICE ALREADY OUT THERE

Our starting point is to collaborate with the following organisations:

Cultural Congress Ethical Trading Initiative (UK) NRDA – Clean by Design (USA) The Centre for Sustainable Fashion (UK) Eco Age (UK) The High End Manufacturing Steering Group (UK)

On the following topics: Manufacturing Tool Kits Wholesale and Retail Best Practice Toxicity & Waste Management Workforce Welfare, Development and Equality

ConsumerWE WILL CELEBRATE CAMPAIGNS LED BY RETAILERS & PRACTIONERS IN THIS SPACE

Good examples include:

WHAT ELSE CAN BE DONE TO ENGAGE CONSUMERS?

Is the question we are now asking , as we look at the next 3 years.

• True Cost, the movie• Positive Luxury

• Selfridges, Ocean campaign• M&S, Schwopping

Our End Goal?For British designer businesses to lead the way in ethical practices.

Thank You