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SABRY MAROUF IS A CREATIVE PARTNERSHIP WORKING IN LEATHER GOODS AND JEWELLERY.

FROM MIDDLE EASTERN ROOTS TO LONDON WHERE THE BRAND HAS BEEN BASED SINCE

2016, AHMED SABRY AND DAKI MAROUF CREATE DESIGNS THAT PAY TRIBUTE TO THEIR

HERITAGE. ANCIENT EGYPT COMBINES WITH MODERN EXPRESSION FOR A NEW KIND OF

STORYTELLING.

THEIR JOURNEY BEGINS WITH AMARNA, A COLLECTION OF ART-OBJECT BAGS THAT OFFER

TRUE FUNCTIONALITY. JEWELLERY, A CATEGORY THAT INAUGURATED THE BRAND BACK IN

EGYPT, WILL BE OFFERED IN THE FUTURE THROUGH BOTH A FINE JEWELLERY COLLECTION

AND BESPOKE COMMISSIONS.

A QUESTION SABRY MAROUF ASK THEMSELVES IS: “WHERE WILL OUR PIECES BE IN 100

YEARS’ TIME?” THE NOTION OF TIMELESS, CHERISHED OBJECTS DISTINGUISHES THEIR

PHILOSOPHY.

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LIKE TREASURES FROM A ROYAL TOMB, SABRY MAROUF PIECES HAVE A FEELING OF BEING

DISCOVERED. BEGUILING AND CODED, THEIR SHAPE MAY COME FROM AN INVERTED MASK,

HIEROGLYPH OR THE FORTUITOUS SCARAB, AN EMBLEM OF RENEWAL AND PROTECTION.

COMBINING OBJECT D’ART APPEAL WITH SYMBOLISM THAT CHARMS THE BRAVE ATTITUDE

OF THEIR CLIENT, THE SABRY MAROUF WOMAN IS THE CONQUEROR OF HER OWN DESTINY.

SHE IS LEARNED AND CURIOUS, EXPLORING ELEMENTS OF THE ENDURING CLASSICAL

TO EXPRESS HERSELF WITH RADICAL ELEGANCE. SUPPORTERS INCLUDE ACTOR, MODEL

AND PHILANTHROPIST ELISA SEDNAOUI, ITALIAN VOGUE’S SARA MAINO AND THE BRITISH

FASHION COUNCIL’S ANNA ORSINI.

BEAUTIFULLY CRAFTED IN SCULPTURAL LEATHER, THE AMARNA BAGS BECOME TALISMANS

IN THEIR WEARER’S STORY.

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AMARNA, SABRY MAROUF’S DEBUT COLLECTION OF BAGS, BEGAN WITH THE REWORKING OF KING TUTANKHAMUN’S MASK INTO A TOP-HANDLE

DAY BAG.

“WE WERE CAPTIVATED BY A BOOK TITLED THE ROYAL WOMEN OF AMARNA,” EXPLAIN DESIGNERS AHMED SABRY AND DAKI MAROUF. PUBLISHED

BY THE METROPOLITAN MUSEUM OF ART, THE BOOK SPOKE OF THE TIME KING AKHENATEN AND NEFERTITI RULED (1351–1334 BC), BRINGING A

REVOLUTIONARY ERA IN RELIGION, ART AND SOCIETY. SURROUNDING THEMSELVES WITH ARTISTS, WHO FOR THE FIRST TIME WERE ALLOWED TO

DEVELOP THEIR OWN STYLE, ART MOVED FROM THE RIGID AND DOGMATIC INTO A MORE HUMANIST DIRECTION.

THE ROYAL SCULPTOR THUTMOSE IS THE MOST RENOWNED OF THIS UNIQUE PERIOD, WHICH PLAYED OUT FOR JUST TWO DECADES BEFORE

AMARNA WAS DESERTED. HIS BUST OF NEFERTITI WAS DISCOVERED BY LUDWIG BORCHARDT IN 1912.

“WE FIND THIS STORY OF CONVICTION, LOVE, ENLIGHTENMENT, CREATIVITY AND ULTIMATE DESTRUCTION VERY MOVING,” OFFER SABRY AND MAROUF.

“THE ANCIENT EGYPTIANS PIONEERED THE NOTION OF LUXURY. WE WANT TO CREATE OUR OWN TIMELESS ARTEFACTS TOO, TRANSFORMING THE

ESSENCE OF THUTMOSE INTO A NEW DESIGN LANGUAGE AND VERY SPECIAL PRODUCT. WHAT REALLY CHARACTERISES OUR COLLECTION IS THE

JOURNEY WE’RE SETTING OUT ON TO MAKE SENSE OF OUR HERITAGE USING THE TOOLS AVAILABLE TO US TODAY.”

FACSIMILE PAINTING OF THE PRESERVED LOWER WALL IN THE KING’S HOUSE, BY NINA DE GARIS DAVIES (1881–1965). AN

INTIMATE AND AFFECTIONATE PORTRAYAL OF TWO PRINCESSES DISTINCT TO THE AMARNA PERIOD.

THE ESSENCE OF THE AMARNA IS TRIBUTED IN THE COLLECTION ALONGSIDE DJED, THE SYMBOLIC BACKBONE OF THE GOD OSIRIS AND THE FORTUITOUS

SCARAB, AN EMBLEM OF RENEWAL AND PROTECTION.

MERGING THE LATEST PROCESSES WITH ARTISANAL HAND TECHNIQUE, AMARNA IS THE RESULT OF A LONG PROCESS OF ACTUALISATION. THE BAGS ARE

UNIQUE SHAPES WITHIN THE CONVENTIONS OF TRADITIONAL LEATHER GOODS SO THE DESIGNS REQUIRED CONSIDERABLE DEVELOPMENT.

FOUR MODELS SPAN THE COLLECTION, WHICH IS MANUFACTURED IN ITALY AND SPAIN, FROM THE CENTREPIECE KING TUT TO THE TUT JR, MINI-TUT, SCARAB

AND DJED. THEY ARE HAND-CARRY OR WORN SHOULDER/CROSS-BODY. WHERE A STRAP IS ATTACHED IT IS INTERCHANGEABLE.

THE COLLECTION IS A SERIES OF FUNCTIONAL SCULPTURE, WHERE DETAILS ARE PARAMOUNT. FROM THE HAND-STITCHING THAT SECURES THE WOODEN

HANDLE OF THE KING TUT BAG TO BESPOKE STUDS THAT PROTECT THE UNDERNEATH AND THE EXCLUSIVE RESINS OF THE DJED MINAUDIÈRE’S FRAME.

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BUST OF AKHENATEN AND NEFERTITI, UNCOVERED FROM THE RUINS OF THUTMOSES’ WORKSHOP IN ANCIENT AMARNA.

FOR THE FIRST TIME IN EGYPTIAN ART, THE SUBJECT’S TRUE CHARACTER BECOMES A FOCAL POINT IN SCULPTURE.

DISPLAYED AT THE NEUES MUSEUM IN BERLIN.

AN INVERSION OF THE ICONIC TUTANKHAMUN MASK IS REWORKED AS A GRAPHIC FORM, BECOMING A SIGNATURE

CONTEMPORARY TOTEM. THE KING TUT IS A DAILY HAND-CARRY STYLE WITH MAGNETIC MAHOGANY, WALNUT OR BEECH

HANDLES TO RETAIN ITS EXACT SILHOUETTE.

THE KING TUT#KTT-01

AN INTERPRETATION OF TUT’S YOUNGER ROYAL HEADDRESS, WHICH IS CHARACTERISED BY ITS MORE ROUNDED, YOUTHFUL SHAPE.

IMMEDIATELY FAMILIAR YET DISCREETLY DIFFERENT. THE MINI TUT IS A CROSS-BODY BAG WITH INTERCHANGEABLE STRAPS IN

ADJUSTABLE STUDDED LEATHER OR MODULAR CHAIN.

THE MINI TUTSTYLE #MTT-01

THE SCARAB#SCR-01

A SYMBOL OF REBIRTH AND PROTECTION APPEARING ON AMULETS, SEALS, GEMS, CARVINGS AND KING AKHENATEN’S ROYAL

HEADDRESS. THE SCARAB IS A STRUCTURED MINI-BAG WITH INTERCHANGEABLE HAND-CARRY STRAP OR CHAIN.

THE SYMBOLIC BACKBONE OF OSIRIS, REPRESENTING STABILITY. LEATHER CONTRASTS CUSTOM RESIN STRUCTURE DEVELOPED TO

FEEL LIKE PRECIOUS MALACHITE, CARNELIAN, TORTOISESHELL, OR CARRARA AND MARQUINA MARBLE. THE DJED IS A MINAUDIÈRE TO

WHICH A CO-ORDINATED HANDLE OR SHOULDER CHAIN CAN BE ATTACHED.

THE DJED#DJD-01

FOUNDED IN EGYPT IN 2012, SABRY MAROUF HAS BEEN ESTABLISHED IN LONDON SINCE 2016.

COMBINING AHMED SABRY’S HISTORIC NARRATIVE WITH DAKI MAROUF’S TRAINING AS AN ARCHITECT, THEIR

PARTNERSHIP IS ONE OF TRUE ALCHEMY.

THE DESIGNERS SPENT TWO YEARS WORKING WITH METALWORKERS AND SMITHS IN CAIRO’S HISTORIC CRAFTS

DISTRICT OF KHAN EL-KHALILI BEFORE LAUNCHING THEIR DEBUT COLLECTION OF JEWELLERY.

TODAY, IN 2018, THE BRAND DEBUTS AMARNA, THE FIRST BAG COLLECTION. MADE IN ITALY AND SPAIN,

THESE TIMELESS OBJECT D’ART PIECES COMBINE ARTISANAL TRADITION WITH THE LATEST TECHNOLOGY IN

MANUFACTURE. ANCIENT EGYPT IS TRANSPOSED AS A NEW DESIGN LANGUAGE, THE EXPRESSION ENTIRELY

MODERN.

SABRY MAROUF WAS ENDORSED BY VOGUE TALENTS IN 2016 AS AN EMERGING DESIGNER. THE BRAND HAS

SHOWN AT MILAN FASHION WEEK; LONDON FASHION WEEK FOR THE BFC’S INTERNATIONAL SHOWCASE AT

SOMERSET HOUSE AND PARIS FASHION WEEK.

AHMED SABRY

SABRY WAS BORN IN GIZA, EGYPT AND THE GREAT PYRAMID WAS A DRAMATIC BACKDROP TO HIS SCHOOL’S

FOOTBALL MATCHES. GROWING UP WITH HISTORY SO PRESENT IN EVERYDAY LIFE HAD A PROFOUND IMPACT

ON SABRY’S VIEWPOINT. LEARNING ANCIENT HISTORY EARLY ON, HIS FORMATIVE YEARS WERE COMPOUNDED

BY TRIPS TO EUROPE, WITH ITS OWN CONTRASTING CULTURES AND INFLUENCE. SABRY STUDIED MA FASHION

ARTEFACT AT LONDON COLLEGE OF FASHION.

DAKI MAROUF

MAROUF WAS BORN IN ABU DHABI, UAE AND GREW UP BETWEEN CAIRO, EGYPT AND HOUSTON, TEXAS. COMING

FROM A MULTI-CULTURAL ENVIRONMENT, HE HAS GREEK, LEVANTINE AND EGYPTIAN ANCESTRY. TRAVELLING

CHARACTERISED MAROUF’S YOUTH AND NURTURED BOTH EASTERN AND WESTERN WAYS – AS WELL AS THE

OVERRIDING EMPATHY THAT ULTIMATELY WE ARE ALL ‘ONE’. MAROUF STUDIED MA FASHION ENTREPRENEURSHIP

AND INNOVATION AT LONDON COLLEGE OF FASHION.

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